In the guest post published by Jeff Bullas' blog, Intervistato.com's Maria Petrescu interviews Scoop.it's co-founder Marc Rougier after giving her own insights on why curation is a much needed trend.
"Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks." she writes.
She comes back with Marc on the background behind Scoop.it: "The founders were literally in love with social media, but had no time to produce content. They had already been working on another platform, where they published content organized in topics. People loved it, but after a while they felt the growing need of getting content that was more specific, based on their single interests."
Plus other interesting insights and a video of the interview. Check it out!
If you sign up to a weekend personal development workshop, you don’t really expect to emerge 10 years later a shadow of your former emotional self. What sets many groups apart from what we regard as cults is a range of powerful psychological techniques which can be difficult to see through—particularly if you are at a vulnerable time of your life. We hear the story of one woman’s escape from a cult and some insights into those persuasive techniques
Being an Internet marketer for many years I’ve seen the landscape change many times but one thing has stayed the same “Content is King”, when it comes to driving traffic to a website.
As a business owner we all want to get new customers to our websites. Many have tried blogging to drive traffic to their website and due to a shortage of hours in a day they end up dropping the blog or hiring ghost writers to develop content for the site. We now have a new player on the net and it comes in the form of Content Curation. No it will not completely eliminate business owners creating content for their website but adds a whole new area of content development for a website.
Over the past two years I’ve tested different content curation sites and tools and have found Scoop.it to be the leader in both innovation and traffic building potential.
Below are examples on how Scoop.it can drive traffic and help to show the world, yes the world that your business knows your market.
In this article are 3 areas that when done correctly can drive new traffic to your business or brand.
*** If you would like help setting up a Scoop.it traffic generator for your company. Contact Brian at 1-888-535-9139 or Email Me firstname.lastname@example.org ***
"INK361 is a free web app which allows you to view, organize, filter and aggregate Instagram pics into "albums" that can be shared on all major social platforms as well as be embedded on any site or blog.
At its basic level INK361 gives the opportunity to create a Gallery which contains all of your Instagram pics and which you can share as a web collection with anyone or embed in your site..."
When Glenn started his company 25 years ago, the Internet wasn't very popular. As time went on and the Internet became increasingly available, though, he realized that it was the perfect tool for a small business like his - one with limited marketing dollars and a global clientele.
After creating his website, mascots.com, Glenn realized how much easier it was for him and his company to be found. In recent hears, Street and his team found value in social media. They began sharing content including information about their mascots as well as entertaining pictures and videos to spread the word about their success.
Glenn found Scoop.it while perusing articles on Mashable. He was drawn in by the concept and thought it could be an interesting addition to his social media efforts.
The intriguing aspect of Glenn's business is that it is entertainment-based. He finds that most of the content he finds on Scoop.it related to his field is entertaining to a very broad audience. Although it is always related to mascots and street characters, who doesn't love watching a giant animal do crazy things on the Internet?
Street used to find this content using Google Alerts and reviewing all of it before posting it to Twitter, Facebook, etc. Now, with Scoop.it, he has all of his content in one place and is able to go through it and feed it directly to his networks. He has found this is a great way to create good looking content and increase his SEO.
Physics might be considered the most fundamental of all sciences, for all other sciences derive from basic principles of forces, motion, electromagnetism and... thermodynamics. And yet, physical laws are mathematical models of the world. But mathematics itself is abstract, deriving from constructs of philosophy...
Marc is the President and co-founder of Goojet and Scoop.it.
A repeat entrepreneur, Marc is passionate about innovation. He was President of Meiosys, a startup in the virtualization space, acquired by IBM in 2005. Marc served as Director, Business Development at IBM, in charge of identifying growth opportunities in software areas and as Director of Programs at Thales ATM, in innovative areas such as satelite-based communication and navigation; he founded his first startup 20+ years ago.
Marc is a long time passionate travelers ; he values encounters, exchanges and off the beaten track experiences. And needs his daily dose of Bach and WeiChi.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.