As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns.
Below is the content strategy framework that Adria and I have implemented together for our clients. We've learned that this process isn't a quick win and that our most successful content marketing strategies have relied on dedicating at least 3 months to just research - market research, site audits, content audits, customer surveys, and customer interviews to name just a few.
Step 1: Researching the company
The first step in developing a content strategy framework is understanding the company.
Step 2: Data collection (and lots of it)
I believe in utilizing the data that we have available to make informed decisions. This applies specifically to content; the more we understand about the site and the customers, the more we are able to make informed and strategic decisions to the type(s) of content we want to produce. In order to do this, it's important to gather relevant data.
Step 3: Preparation and assessment
Now that new data has been collected from various channels, it's important to assess/analyze the data that has just been collected and see how it correlates with the data that you already have on-hand. During this stage, it's also critical to take a step back and make sure that the goals for the content have been clearly defined.
Step 4: Prospecting
This phase of the process is identifying individuals/sites who would be interested in the type of content the company will produce and engaging them at multiple points with the goal to develop relationships with key influencers.
Step 5: Create and promote the content
In this step, the "go" is to now create the pieces of content and follow both the internal protocols and sign off processes that were established in step three of the process. Ensure that editorial standards are being followed and assess that the content being created is actually phenomenal.
Step 6: Assess content performance
After the content has been released and promoted, it's time to assess how the content has performed and any other learnings that can be taken away from the process.
The Relationship Between SEO and Inbound Marketing Search Engine Journal What happens when a company has a lot of employees with SEO knowledge, but no SEO? I learned what that looked like when I started at SEOmoz.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.