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20 inspiring branding guides

20 inspiring branding guides | WOWOO! Discovery and Explorer | Scoop.it

One of the most important things about creating a brand is making sure everything is cohesive. Once a brand pinpoints their values and how they’d like to be perceived, they have to make sure all their touchpoints refer back to these values.

 

What’s of extreme importance is the look of a brand. In order to make sure this stays fairly consistent, brands should have corporate identity guides or brand style guides. These typically go over the do’s and don’ts of using a logo and also shares the colors of the brand as well as other things.

 

Why are these important? Think of a world where the Target bullseye is purple; you’d be very confused. What if McDonald’s Golden Arches were even just a pale yellow? Brand style guides help to maintain a consistent look so that consumers and employees understand the brand. These guides help create uniformity and take a business from being just a company, to becoming a brand.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 21, 2013 9:30 AM

Twenty examples of #brandidentity style guides. 

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In 50 Foods, Edward Behr Guides Toward Greater Deliciousness

In 50 Foods, Edward Behr Guides Toward Greater Deliciousness | WOWOO! Discovery and Explorer | Scoop.it
Instead, it's a "guide to deliciousness," the author says, to eating well, and understanding ingredient and flavor. It's a book about connoisseurship, about caring for apples and artichokes, chestnuts and chocolates, hams, lambs ...
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Meeting Your Spirit Guide Meditation - How to Connect to Your Spirit Guide

Download here: http://www.rashanasoundessences.com/meditations/connecting-to-your-spirit-guides/ Personal Sessions: http://www.rashanasoundessences.com/chann...
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Six Reasons Mentors Tell "Failure" Stories: Guest Post by Regi Campbell - Tim Elmore

Six Reasons Mentors Tell "Failure" Stories: Guest Post by Regi Campbell - Tim Elmore | WOWOO! Discovery and Explorer | Scoop.it
Why are mentees drawn to failure stories over victory laps? It seems young people listen more to the stories of my failures than those of my successes.

Via Anita
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Anita's curator insight, May 24, 2013 4:24 PM

Where do failure stories lead to even great stories of success?