A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.
Storytelling is a key factor in successful design, and content creation in general. Without telling some kind of story, there’s no way to get people excited about the content you have to share. Many times, however, people will lose interest in a story for a variety of reasons, which we’re ... Continue reading »
John Lasseter is Chief Creative Officer of Walt Disney and Pixar Animation Studios and Principal Creative Advisor, Walt Disney Imagineering. He's a two-time Academy Award-winning director and today oversees all Pixar and Disney films. Not bad for a guy who...
Pixar Studios filmmaker Andrew Stanton gave a good TED talk about a year ago where he states that one of the key aims of any good story is that it must make the audience care. "Make me care," he says....
On Twitter, Pixar storyboard artist Emma Coats has compiled nuggets of narrative wisdom she's received working for the animation studio over the years. It's some sage stuff, although there's nothing here about defending yourself from your childhood toys when they inevitably come to life with murder in their hearts. A truly glaring omission.
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