Storytelling
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Joe Sabia: The technology of storytelling - YouTube

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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | Storytelling | Scoop.it
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.
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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Storytelling | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.
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5 Secrets to Use Storytelling for Brand Marketing Success

5 Secrets to Use Storytelling for Brand Marketing Success | Storytelling | Scoop.it
Learn the five secrets that brand storytellers understand and use to intrigue, engage, and connect emotionally with consumers.
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Persuasion and the Power of Story: Jennifer Aaker

http://www.futureofstorytelling.org Jennifer Aaker studies happiness, and how stories can affect our happiness; she believes that stories are more meaningful...
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How To Tell Stories Others Want To Share

How To Tell Stories Others Want To Share | Storytelling | Scoop.it
Storytelling is a key factor in successful design, and content creation in general. Without telling some kind of story, there’s no way to get people excited about the content you have to share. Many times, however, people will lose interest in a story for a variety of reasons, which we’re ... Continue reading »
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Study the basics: John Lasseter on the secret to success

Study the basics: John Lasseter on the secret to success | Storytelling | Scoop.it
John Lasseter is Chief Creative Officer of Walt Disney and Pixar Animation Studios and Principal Creative Advisor, Walt Disney Imagineering. He's a two-time Academy Award-winning director and today oversees all Pixar and Disney films. Not bad for a guy who...
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Presentation Zen: The storytelling imperative: Make them care!

Presentation Zen: The storytelling imperative: Make them care! | Storytelling | Scoop.it
Pixar Studios filmmaker Andrew Stanton gave a good TED talk about a year ago where he states that one of the key aims of any good story is that it must make the audience care. "Make me care," he says....
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The 22 rules of storytelling, according to Pixar

The 22 rules of storytelling, according to Pixar | Storytelling | Scoop.it
On Twitter, Pixar storyboard artist Emma Coats has compiled nuggets of narrative wisdom she's received working for the animation studio over the years. It's some sage stuff, although there's nothing here about defending yourself from your childhood toys when they inevitably come to life with murder in their hearts. A truly glaring omission.
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