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Intriguing study reveals the secrets of successful infographics

Intriguing study reveals the secrets of successful infographics | World's Best Infographics | Scoop.it
What makes an infographic successful? As designers, we want it to achieve a balance of two main things: Did the reader get the message we wanted them to get?


...To the surprise of the researchers, bar graphs and charts did poorly. It turns out (news flash) they all kinda look the same. The most memorable images contained “human recognizable objects.” Think mundane stuff like photos or illustrations of bottles, animals and shoes, not to mention people.


Other important points:

  1. Color made a huge difference: the more, the better.
  2. Images with more clutter were highly memorable. How much more memorable? A lot.
  3. Images with lots of circles and rounded corner graphics also ranked high.
Jeff Domansky's insight:

Research worth noting for content, marketing, PR and design pros.

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Jeff Domansky's curator insight, March 31, 1:33 PM

Intriguing study of what makes infographics work.

Alison D. Gilbert's curator insight, March 31, 4:38 PM

I love Infographics and agree with everything I've read here.

Alison D. Gilbert's curator insight, March 31, 4:40 PM

Infographics, the chart of the digital age.

World's Best Infographics
Celebrating the FINE ART of visual communication in social marketing
Curated by Jeff Domansky
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Holiday Shopping Goes Social [Infographic] | Crowdtap

Holiday Shopping Goes Social [Infographic] | Crowdtap | World's Best Infographics | Scoop.it

The key finding: Holiday shoppers are increasingly seeking out gift ideas on social –  and they’re relying less and less on traditional channels. Nearly two-thirds of holiday shoppers say they use social to find gift inspiration (up 25% year-over-year), while those who say they lean on traditional media (like TV commercials and magazine ads) fell 22% from 2013.


Shoppers say Facebook is the most influential platform when it comes to holiday purchases: 59% of consumers cited Facebook as having the most influence on their purchases in 2014 – up 51% year-over-year.


Peer recommendations on social media continue to influence gift purchases more so than other types of recommendations and endorsements. Nearly 70% of respondents said social content and commentary about brands and/or products from their peers influence their purchases most – a figure that’s more than 6X higher than those who said celebrity endorsements on TV carry the most weight (11%)...

Jeff Domansky's insight:

Valuable social media research provides marketers with social marketing insight.

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Jeff Domansky's curator insight, Today, 1:17 AM

Valuable social media research provides marketers with social marketing insight.

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Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud

Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud | World's Best Infographics | Scoop.it

We all love a bit of online shopping but what goes through our head before we click to buy items over the web?


We have done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer.  


A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying.


Check out our infographic below for the full insight into the mind of the online shopper....

Jeff Domansky's insight:

Valuable insight for social marketers.

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Jeff Domansky's curator insight, December 19, 10:38 AM

When we shop online we make sub-conscious decisions when we are buying items but what goes through our head before we click the purchase button?

Bart van Maanen's curator insight, December 20, 12:18 PM

Wat beweegt de online consument in de webwinkel? Wat reviews en video kennelijk veroorzaken in de psychologie van de shoppers.

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104 Fascinating Social Media and Marketing Statistics for 2014 /2015

104 Fascinating Social Media and Marketing Statistics for 2014 /2015 | World's Best Infographics | Scoop.it

VAnd although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable.


What do buyers say is the most important signal of vendor credibility? What type of content is most effective? What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices?


Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources....

Jeff Domansky's insight:

Great social marketing stats, nicely served up in this infographic.

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Chuck Taylor's curator insight, December 11, 9:46 AM

SM continues to steal share of wallet for marketing budgets

Marissa Sklar's curator insight, December 11, 10:07 AM

This article is very interesting and has statistics that make you think. did you know 86% of people skip through commercials on TV? Read this article for some interesting facts about social media!

Autopilot Your Business's curator insight, December 11, 5:34 PM

This is a Big deal.....       3. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company.

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10 key Infographics you should check right away!

10 key Infographics you should check right away! | World's Best Infographics | Scoop.it

Infographics are a great way to present a wealth of information on social media, without overwhelming your audiences. This visual trend of data visualization is just getting warmed up, as more and more companies are sharing vital pieces of information in layers and sub layers of an Infographic.


As 2014 is coming to an end, and before we ring in the New Year. I’ve decided to share with you a list of 10 best infographics of 2014, which share such valuable insights on various facets of social media marketing which are vital to know before you say goodbye to this year!...

Jeff Domansky's insight:

Here's a great collection of infographics on social media. Recommended reading. 9/ 10

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Jeff Domansky's curator insight, December 5, 10:14 AM

Here's a great collection of infographics on social media. Recommended reading.  9/10

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Timeline of the far future - Infographic

Timeline of the far future - Infographic | World's Best Infographics | Scoop.it
 What do we expect will happen in one thousand years time? Or one million years? Or even one billion? As our amazing timeline shows, there may be trouble ahead.

Via Ana Cristina Pratas, Jeff Domansky
Jeff Domansky's insight:

Fascinating to speculate on the future in this BBC infographic.

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Patrick Frison Roche's curator insight, November 10, 6:00 AM

* WHAT WE READ *

 

Benjamin Labarthe-Piol's curator insight, November 12, 10:46 AM

Funny

Luc E. Morisset's curator insight, November 14, 10:19 AM

Until earth dies, it leaves us plenty of time to do what matters most…

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15 Things We Learned About Nonprofit Content Marketers

15 Things We Learned About Nonprofit Content Marketers | World's Best Infographics | Scoop.it

CMI's Nonprofit Content Marketing 2015 research is out. Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. Here’s a quick list of our favorite insights from this year’s report, including what a best-in-class nonprofit marketer looks like.

Jeff Domansky's insight:

Useful benchmarking for best practices for nonprofit PR pros.

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Jeff Domansky's curator insight, November 6, 2:16 AM

Useful benchmarking for best practices for nonprofit PR pros.

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It’s Time to Wake Up to the Future of Commerce | SAP

It’s Time to Wake Up to the Future of Commerce | SAP | World's Best Infographics | Scoop.it

Engaging your customer has never been harder, or more crucial. I know you know that already, but just in case you are harboring any residual skepticism about the importance of customer engagement, I offer you these facts from the “State of The American Consumer” for 2014, part of an ongoing study of American consumers from 2008 to the present, conducted by Gallup...

Jeff Domansky's insight:

Find out how brands can be successful in this hyper-connected, digital global village. Are you ready to wake up? The future of commerce is right now.

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Jeff Domansky's curator insight, October 25, 10:18 AM

Find out how brands can be successful in this hyper-connected, digital global village. Are you ready to wake up? The future of commerce is right now.

Social Media Berlin's curator insight, October 27, 6:19 AM

#SocialMediaMonitoring & #SocialMediaAnalytics

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8 Reasons You Need an SEO Content Strategist

8 Reasons You Need an SEO Content Strategist | World's Best Infographics | Scoop.it

 “Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in mind, too....Still not convinced? Here are 8 reasons to hire an SEO content strategist....

Jeff Domansky's insight:

Here's why SEO and content are a perfect partnership.

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dave@zudepr's curator insight, October 24, 6:05 AM

Good stuff here for PRs, SEOs and content marketers.

Robin Carley's curator insight, October 24, 8:50 AM

We found this to be very effective in reaching our customers and providing them with the information they need in their buyer's journey.

Marco Favero's curator insight, October 24, 5:57 PM

aggiungi la tua intuizione ...

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13 Reasons Why Your Brain Craves Infographics | NeoMam

13 Reasons Why Your Brain Craves Infographics | NeoMam | World's Best Infographics | Scoop.it

Infographics are everywherebut what made them so successful?This infographic exposes the science behind the boom....

Jeff Domansky's insight:

This HTML 5 interactive infographic explains why infographics are so effective.

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LKGayton's curator insight, October 21, 8:39 AM

Your brain craves Infographics!

Paulo Duarte's curator insight, October 21, 5:09 PM

Very nice

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25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary - Copyblogger

25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary - Copyblogger | World's Best Infographics | Scoop.it

A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party.


More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire.Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles....

Jeff Domansky's insight:

Expand your audience and grow your online media empire with these 25 infographic ideas that help you distribute your educational content in innovative ways.

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Jeff Domansky's curator insight, October 15, 2:36 AM

Expand your audience and grow your online media empire with these 25 infographic ideas that help you distribute your educational content in innovative ways.

Marco Favero's curator insight, October 15, 3:51 PM

aggiungi la tua intuizione ...

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Anatomy of an Excellent Whitepaper | Kapost

Anatomy of an Excellent Whitepaper | Kapost | World's Best Infographics | Scoop.it

There are certain things that make content stand out. The topic, the design, the interactivity….


But while some people are under the impression that digital marketing success is completely random, Team Kapost comes from a different school of thought.


We believe there’s a rhyme and reason to producing successful content.As such, welcome to the 5-part “Content Anatomy” series, which breaks down stand-out examples of the most popular content types. The infographics that follow look closely at the intimate components of 5 different content types, examining how these elements come together to form a complete and functional asset.


...our first infographic dissects a whitepaper from Google, called “Principles of Mobile Site Design: Delight Users and Drive Conversion.”

Jeff Domansky's insight:

Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.

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Jeff Domansky's curator insight, October 5, 9:06 AM

Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.

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Americans Would Forfeit Cars, TV, and Sex for Their Tablets

Americans Would Forfeit Cars, TV, and Sex for Their Tablets | World's Best Infographics | Scoop.it

Americans are in love with their tablets: 91% of people who own a tablet say they take their device to bed with them, and 15% say they would give up their car in order to keep their tablet, according to survey from Yahoo and Ipsos MediaCT.


Moreover, 25% of female tablet owners say they'd happily give up sex to keep their devices. And what do men have to say about that? One-third of them are in the bathroom—with their tablets, sending email (50%) and instant messages to friends (25%)....

Jeff Domansky's insight:

A true love story LOL! Until you look more closely at the data. Fun reading though.

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Jeff Domansky's curator insight, October 5, 8:48 AM

A true love story LOL! Until you look more closely at the data. Fun reading though.

Raimundo Nonato's comment, October 5, 10:05 AM
the funtion news experience http://www.baidu.com/p/raimundinho234
Jeff Guzzo's curator insight, October 6, 1:34 AM

The article Americans Would Forfeit Cars, TV, and Sex for Their Tablets is an article that shows the importance of mobile marketing. The article states numerous statistics based on the survey about how significant tablets are to the consumers who own them. The survey stated that 91% of consumers who own tablets use them before bed while they are winding down. This measurement shows how beneficial it is to implement mobile marketing through social media, email and apps, considering the percentage of people who use tablets before bed. Companies could send out emails around 9 or 10PM so that the consumers see the emails before they go to bed. The highest percentage of people who own tablets are in the over $100k income per year demographic, but people of all incomes own the devices. This data suggests that marketers could target the higher income households for the greatest success rates generated through their advertisements. With the increasing popularity of tablets, it should be a must for marketers to target consumers using these mobile devices. 

 

-Jeff G

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The Facts and Figures about the Power of Visual Content - Infographic

The Facts and Figures about the Power of Visual Content - Infographic | World's Best Infographics | Scoop.it
We all know that images are compelling. The growth of  visual content has been on a rapid upward trajectory over the last 12 months.
Social media platforms such as Pinterest and Instagram have taken the social media world by storm.


Instagram announced in July that it had acquired 80 million users. To put some further perspective on its adoption and growth, the visual social media network is now being used by 40% of the worlds top 100 brands.


Compete.com recently released a report showing that Instagram was the fastest growing web property on the planet amongst the top 50 websites. The report stated that it had grown from 16 million to 22 million unique visitors in just one month, which is a growth rate of 38% in just 30 days!...

Jeff Domansky's insight:

Visuals matter big time in your marketing, content and communications.

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Content Marketing in SEO – Infographic | SEO & Digital Marketing Blog - Abdul Malick

Content Marketing in SEO – Infographic | SEO & Digital Marketing Blog - Abdul Malick | World's Best Infographics | Scoop.it

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Nowadays people also look for the facts and useful information about the products and services that they find interesting instead of ads.

So engage your audience with unique & useful story/ information of your services or product.  Provide your information precisely not with bag of unnecessary stuffing of keywords. Make your content king in the marketing world and become a great Marketer....

Jeff Domansky's insight:

Useful guide to content marketing and SEO.

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Jeff Domansky's curator insight, December 21, 2:38 PM

Useful guide to content marketing and SEO.

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The 15 Best Infographics of 2014

The 15 Best Infographics of 2014 | World's Best Infographics | Scoop.it

Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn't escape conversation. It's probably because while more people have caught on to the power of infographics for communications or marketing initiatives, not all of them are doing it well -- so it's hard to separate the wheat from the chaff.


These 15, however, managed to stand out. My criteria here were not scientific. I looked for infographics that I simply could not stop reading til the very end -- or in the case of the interactive ones in the latter half of this post, the ones I couldn't stop exploring. Enjoy perusing the best of what 2014's infographics had to offer, ranked in no particular order (except for #1 -- I love #1)....

Jeff Domansky's insight:

Truly amazing content, creativity and inspiration. You'll learn and enjoy these infographics hugely. Recommended viewing. 10 / 10

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Jeff Domansky's curator insight, December 18, 10:11 AM

Take a look at the top static and interactive infographics of 2014. They are simply amazing from design to content and impact! They must read for marketing, design and PR pros. 11/10 LOL

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10 interesting infographics about social media | Design daily news

10 interesting infographics about social media | Design daily news | World's Best Infographics | Scoop.it
We all know a picture speaks thousand words and for that reason infographics are being more popular due to its amazing information displayed in the form of images. It has the capability to capture everyone’s eye and tell them a story with engaging content and images.  It’s an all in one package with text, images and creative design that come all along. It holds a great marketing potential that has the ability to attract customers. Many people click on infographics as it is more appealing and hence your web traffic is increased which is beneficial aspect for SEO.

Here we have the collection of 10 interesting infographics about social media. Let’s have a look at them below.
Jeff Domansky's insight:

Great collection of social media infographics. Well worth reading. 9/ 10

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Jeff Domansky's curator insight, December 7, 11:26 PM

Great collection and useful reading for marketers, and social media pros.

rodrick rajive lal's curator insight, December 9, 1:53 AM

These are some interesting infographics that provide a pictorial representation of data in a form that can be easily understood. In an age where the quantum of data is increasing exponentially, it has become extremely important to use infographics. Raw data and statistics can become a turn off, especially for those who don't have an eye for figures! Infographics are being used very successfully in schools and colleges to present information in an easily assimilable form.

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How to Create Awesome Infographics Without Being a Designer

How to Create Awesome Infographics Without Being a Designer | World's Best Infographics | Scoop.it

If you’re anything like me, you learned how to use programs like Photoshop and Gimp out of necessity to do minor changes to photos. You might have even dabbled in some easier graphic design projects for your own website, but it takes you hours to get the image or the design looking just right and you’re left exhausted. You might even spend time looking up tutorials on how to achieve a certain effect and still have trouble re-creating it.


In short, while you do know your way around the programs like Photoshop to a certain extent, it takes you forever and there’s absolutely no way you’d call yourself a graphic designer. But then, you’re surfing around the web and you noticed some really cool infographics on things like fashion, music and food and you can’t help but wish that you could create something like that; even if it’d take you a week....

Jeff Domansky's insight:

Cool infographics tools

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Guillaume Decugis's curator insight, November 10, 11:45 AM

We've tried Piktochart ourselves and it's a really neat tool for that purpose: intuitive and without much to learn, it takes a limited amount of time to deliver something good enough to share. A good series of lean content tools. 

Debra Pittam's curator insight, November 10, 5:20 PM

Fantastic article

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What SEO Used to Be Versus What SEO Is Now

What SEO Used to Be Versus What SEO Is Now | World's Best Infographics | Scoop.it
With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore.

So, how do you know what you should be avoiding and what you should be doing now? Well, I’ve created an infographic that breaks down the old and the new in SEO and explains how you need to adjust your SEO strategy today.
Jeff Domansky's insight:

Neil Patel compares SEO today was what it used to be and comes up with some valuable tips to get better results from your content.

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dave@zudepr's curator insight, November 8, 7:30 AM

Interesting.

Marco Favero's curator insight, November 8, 10:01 AM

aggiungi la tua intuizione ...

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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | World's Best Infographics | Scoop.it

ALanding Pages for Content Marketing


Via Guillaume Decugis, Jeff Domansky
Jeff Domansky's insight:

Here's an excellent blueprint for landing pages with tips, tactics and best practices all rolled up into one cool infographic.

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ManufacturingStories's curator insight, November 3, 9:39 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Benjamin Labarthe-Piol's curator insight, November 3, 12:41 PM

Critical topic

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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | World's Best Infographics | Scoop.it

How long should my tweet be? Or my blogpost? Or my headline?


I ask this question a lot. It seems that others do, too. Our first take on coming up with the ideal length of all online content proved quite useful for a lot of people.


I’d love to see if I can help make it even more useful.


Along with all the best tips on optimal lengths for tweets, blogposts, headlines, and more, I’ve added a few additional lengths to the list—the ones that came up most often in the comments of the last post, like SlideShare length, Pinterest length, and more.


And to make it just as easy as possible to consume all this information quickly and easily, we partnered with our friends at SumAll to place the data and insights into a fun infographic. Check it all out below.

Jeff Domansky's insight:

Kevan Lee shares the optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more. Essential reading for PR, marketing and content marketing pros. 10/10

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Jeff Domansky's curator insight, October 25, 2:40 AM

Kevan Lee shares the optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more. Essential reading for PR, marketing and content marketing pros. 10/10

Marco Favero's curator insight, October 25, 5:01 AM

aggiungi la tua intuizione ...

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15 Interesting Infographics Web Designers Will Enjoy

15 Interesting Infographics Web Designers Will Enjoy | World's Best Infographics | Scoop.it

The bold visual design of Infographics makes it easy to digest facts and figures about a given subject. There’s some great infographics based on interesting topics related to web design, from articles explaining the benefits of responsive design to interesting statistics about the industry. Today I showcase 15 interesting Infographics that every web designer will enjoy. Give your scrolling finger some exercise as you browse through this lengthy post!...

Jeff Domansky's insight:

Very creative! Recommended viewing. 9/10

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Jeff Domansky's curator insight, October 21, 3:50 AM

Very creative!

Paul Leslie's curator insight, October 21, 4:17 AM

Some great ideas for our year 4 students on how to represent their data.

kmmk's curator insight, October 23, 6:24 AM
Great visuals with nice Stats :-)
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5 Great Online Tools for Creating Infographics | Cool Infographics

5 Great Online Tools for Creating Infographics | Cool Infographics | World's Best Infographics | Scoop.it
Creating infographics using online tools has never been easier. In the last few years a number of online tools have emerged that allow anyone to create great visual content.  Whether you are working on a project for work, personal use, or social media, each new project starts with a template. With the dimensions laid out for you, you can focus your attention on quickly creating effective designs. Search, drag, and publish - it can be that simple.

These new tools are vector graphics applications that run in your browser as a replacement for using an expensive professional desktop application like Adobe Illustrator to put your infographic design together.  Each one offers different tools, image libraries, charts, fonts and templates as a starting point.  None of these have the full capabilities of a professional desktop application, but you probably don’t need that much power to create a simple infographic.

In this article, we take a quick look at 5 of the best online tools for creating infographics: Visme, Canva, Easel.ly, Piktochart, and Infogr.am. All of these tools are evolving quickly, and this is just a snapshot of their current capabilities.
Jeff Domansky's insight:

My favorite - Piktochat - gets a well-deserved positive review from Randy Krum at Cool Infographics.

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Jeff Domansky's curator insight, October 19, 9:56 PM

My favorite - Piktochat - gets a well-deserved positive review from Randy Krum at Cool Infographics.

Sean Hutchinson's curator insight, October 20, 5:20 AM

A guide provided by www.coolinfographics.com. Proven to be the most highly effective way to grab the attention of your audience. 

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Pinning it Down: A Guide to Consumers’ Relationship with Pinterest | Visual.ly

Pinning it Down: A Guide to Consumers’ Relationship with Pinterest | Visual.ly | World's Best Infographics | Scoop.it

Pinterest was once an internet secret; with its beta version only available by invite, millions were clamoring for an exclusive invite. Now, however, the site has become a social media heavyweight....

Jeff Domansky's insight:
Lots of ideas for how to Pinterest to work for you.
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Jeff Domansky's curator insight, October 15, 2:48 AM
Lots of ideas for how to Pinterest to work for you.
Marco Favero's curator insight, October 15, 3:52 PM

aggiungi la tua intuizione ...

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How People Buy: The Evolution of Consumer Purchasing | HubSpot

How People Buy: The Evolution of Consumer Purchasing | HubSpot | World's Best Infographics | Scoop.it

It's the great American pastime.


No, I'm not talking about baseball. Or stuffing your face with apple pie. Or arguing about politics with your family over Thanksgiving dinner. No, I'm talking about the great American pastime of buying stuff.


Unlike those other pastimes, however, which have remained relatively unchanged over the years, the way we buy has evolved considerably. For example ...


In 1914, you might've been tempted to buy a (non-branded) pastry after noticing a delicious smell emanating from the local bakery.


In 2014, you might be tempted to buy a Pop-Tart after seeing a commercial for Pop-Tarts on TV, or after reading an article about Pop-Tarts on The Wall Street Journal website, or after hearing about (or attending) a Pop-Tarts-brandedsummer concert series....

Jeff Domansky's insight:

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

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Jeff Domansky's curator insight, October 5, 8:04 AM

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

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Infographics: Everything You Need to Know | Nuzzel

Infographics: Everything You Need to Know | Nuzzel | World's Best Infographics | Scoop.it

 Are you ready to use infographics in your social media marketing?Do you know how to get started?Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility.In this article you’ll discover how to create and promote infographics to put your content front and center...

Jeff Domansky's insight:

Practical tips to get you started in creating your own infographics.

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Jeff Domansky's curator insight, October 1, 12:52 AM
Practical tips to get you started in creating your own infographics.