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What Is Digital Marketing?

What Is Digital Marketing? | World's Best Infographics | Scoop.it
What is digital marketing? It’s a pretty expansive question, but let’s try and sum it up... t’s a pretty expansive question, but let’s try and sum it up in a single sentence: digital marketing is the promotion of brands using all forms of digital advertising, which includes, but is not limited to, websites, search engine optimisation, search engine marketing, cost per click advertising and social media. Without digital marketing, it’s almost impossible for any brand to make any kind of impact on the web. And while these tools aren’t difficult to learn per se, they do require time and effort to make them work well and efficiently. Moreover, it’s likely that they will never be mastered, as they’re shifting and evolving all of the time. All you can really do is borrow as much knowledge as you possibly can for this moment… and then keep on learning. The infographic below takes a closer look at digital marketing....
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Hugo Araújo Lázare's curator insight, June 1, 2013 5:57 PM

SOCIAL NETWORK MANAGEMENT INFO

Caroline Christalleyes's curator insight, June 1, 2013 11:07 PM

the use of new media to market a brand/product/organization and so on.

Chandan Gupta's curator insight, June 2, 2013 10:34 AM

It is found that one gets maximum coverage within the limited budget once we switch to the digital marketing. Most of us think that it is useless, But once the switching is done in web there is drastic change. Moreover S/He has to choose the good social media.

World's Best Infographics
Celebrating the FINE ART of visual communication in social marketing
Curated by Jeff Domansky
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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | World's Best Infographics | Scoop.it

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.


One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices.


That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!


More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends....

 


Via Russ Merz, Ph.D., Jeff Domansky
Jeff Domansky's insight:

Great infographic good luck at digital trends.

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ManufacturingStories's curator insight, August 17, 11:05 AM

add your insight...


Paulo Stamm's curator insight, August 17, 5:44 PM

Excelente gráfico sobre marketing tecnológico.

Steve Whitmore's curator insight, August 18, 8:29 AM

Something to think about??? I need to examine more closely.

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New to Interactives? Here’s 7 of the Hottest to Get You Started

New to Interactives? Here’s 7 of the Hottest to Get You Started | World's Best Infographics | Scoop.it

Finding the newest way to get you brand in front of an audience these days can be challenging. There’s tons of brands utilizing different marketing efforts to get their product in front of potential customers.


There’s blog posts, infographics, videos, and more.However, there’s a new player in town, and it’s an online interactive.  Brands are jumping on the interactive bandwagon, and honestly, some of the stuff that’s being put out there is amazing!


What are Interactives?


Essentially at the end of the day, an interactive is pretty much an infographic that you can interact with. Interactives are the most effective method of displaying limitless chunks of data or information in a clean, correlated, and engaging format....

Jeff Domansky's insight:

Interactives are a great complement to infographics.

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Jeff Domansky's curator insight, August 11, 2:28 AM

All about interactives and how to put them to work.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

The Complete Guide to Google+ for B2B Marketing [Infographic] | World's Best Infographics | Scoop.it

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.


Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:

• Keep Up With Your Plus Stream

• Share Content Daily

• Reach Out to Influencers

• Use Google Hangouts

• Use Communities

• Monitor Follower Growth


Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....

Jeff Domansky's insight:

Practical tips for Google 

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Getplus's curator insight, August 19, 4:58 AM

Inbound marketing et Google plus. Tout est dans la creation et la diffusion de votre contenu via google plus.

Gonzalo Moreno's curator insight, August 19, 5:16 AM

Este año me pongo con Google+... Lo juro!

jaycee.eteamsys's curator insight, August 19, 9:51 AM

It's all about sharing !

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How to Optimize Your Blog for Content Distribution | Digital Info World

How to Optimize Your Blog for Content Distribution | Digital Info World | World's Best Infographics | Scoop.it

Your blog is your most important owned property on the internet. If you want your content to make an impact, follow these best practices to make sure it's optimized for maximum results.According to a BrightEdge Technologies study, blogs with social media sharing buttons generate 7X more mentions than those don't.


So make sure you place social sharing button prominently at the beginning of each blog post. Include counters on these buttons to encourage other to share (and help track your social proof). Feature platforms that are most relevant to your audience.


Similarly. including images increases shareability and engagement up to 64 percent (according to OKDork/BuzzSumo). So add beautiful visual content in your posts.


Take a look at this infographic from  onboardly  that proposes 5 tips on how to optimize your blog or website for content distribution....

Jeff Domansky's insight:

Blogging basics for better results in your blog posting

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Jeff Domansky's curator insight, July 28, 9:58 AM

Blogging basics to help you get better results and increase sharing of your blog posts.

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How to Create the Perfect Pinterest Brand Page

How to Create the Perfect Pinterest Brand Page | World's Best Infographics | Scoop.it

Do you know how to create the perfect Pinterest brand page?


Before someone follows you on Pinterest the first thing they will do is to briefly observe your Pinterest brand page. They will glance at your bio, your profile image, your boards and various other components. If your Pinterest brand page is well set up, you will gather board followers or even better, complete page followers and all the time you spent pinning, optimizing your website for Pinterest and running time consuming campaigns will be worthwhile.


So today you will learn how to create the perfect Pinterest brand page, the requisite for Pinterest success. I will first run you through the registration steps and you can then view the infographic which contains the ingredients for a perfect Pinterest brand page. If you have already got a brand page and don’t require registering you can scroll down and skip right ahead to the infographic….

Jeff Domansky's insight:

Your brand on Pinterest? You betcha.

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Jeff Domansky's curator insight, July 26, 10:10 AM

Here's a basic, practical guide for setting up your business page on Pinterest.

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Infographic Reveals Expensive Markups of Everyday Products

Infographic Reveals Expensive Markups of Everyday Products | World's Best Infographics | Scoop.it

The markup of some items might surprise you. Coupon site Sumocoupon analyzed some consumer data and put together an infographic revealing the markup of 37 products.


The site calculated the data based on information collected from production pricing reports on news sites like CNN and the New York Times. While this isn't the most scientific of methodologies, they're open about their sources and you can check out the data from each report.


More than products, they found that services have the highest markup. This is pretty obvious, but the numbers are a little surprising. For example, interior painting had a markup of 6,329%. Companies charge thousands, but the supplies cost a little over a hundred bucks, according to their data....

Jeff Domansky's insight:

Very interesting look at pricing and profits.

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Jeff Domansky's curator insight, July 24, 12:59 AM

We all know there's markup on most things we buy. But the markup of some everyday items might surprise you.

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Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More

Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More | World's Best Infographics | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. 


The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:...

Jeff Domansky's insight:

Very useful social media best practices reference.

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Erado Press's curator insight, July 14, 1:17 PM

Sharing photos to drive engagement

Joshua McCarty's curator insight, July 14, 1:48 PM

Fantastic #inforgraphic about how social media is being used. To those that continue to ignore social media...good luck with that!

Roger L. Gill's curator insight, July 16, 7:26 AM

A useful article!

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What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest

What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest | World's Best Infographics | Scoop.it

According an infographic from Qmee in 60 seconds, 293K statuses are updated on Facebook, WordPress bloggers share 1.8K new blog posts, web users download 15K songs, and Instagramers upload 67K photos.


"We all know activity on the Internet on a daily basis moves at lightening speed, but there's something about having the numbers in front of you that makes it just a little bit more fascinating."


This infographic looks at what happens in just one minute on social web...

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Jodi Dichter Kaplan's curator insight, July 14, 10:19 AM

What happened in your business the last 60 seconds?  Let Peak Reputation, Inc. enhance your online reputation and help you to convert better. #peakreputation #effectivemarketing

Елена Гончарова's curator insight, July 14, 12:58 PM

добавить понимание ...

Frank J. Papotto, Ph.D.'s curator insight, July 15, 1:29 PM

Gives you a real sense of the kinds of change we must must deal with every day

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24 Content Marketing Tips from Inbound Marketing Pros

24 Content Marketing Tips from Inbound Marketing Pros | World's Best Infographics | Scoop.it

Whether you are new to content marketing sphere or an old expert, it's always good to keep up on what the top industry pros are saying.


Here's an infographic created by referralcandy filled with 24 juicy tips and trends, every marketer needs to know.


A key trend and tip:

Interesting content is one of the top 3 reasons people follow a brand on social media site, while 7 in 10 consumers prefer getting to know a company via articles than ads....

Jeff Domansky's insight:

Invaluable inbound marketing tips.

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Jeff Domansky's curator insight, July 4, 3:57 AM

This handy infographic from ReferralCandy gives 24 useful tips for eCommerce content marketing from top inbound marketing experts.

idweaver's curator insight, July 4, 11:17 AM

Cette infographie est une vraie bible pour tout Content manager!

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60 Marketing Acronyms Every Industry Pro Should Know

60 Marketing Acronyms Every Industry Pro Should Know | World's Best Infographics | Scoop.it

Have you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn't do them justice.


That's why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later....

Jeff Domansky's insight:

Got your CoCA together? Maybe you need more AIDA or a CTA? Find out more.

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INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much

INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much | World's Best Infographics | Scoop.it

... According to a study by YuMe and Nielsen, between 2010 and 2012, millennial males have cut their TV viewership by 10% — more than any other demographic. YuMe found that if advertisers moved 10 to 30% of their TV budgets to Internet and cross-platform campaigns, they increased their reach up to 11%. 


Check out the "shift happens" infographic to find out more about reaching millennial males in the digital age and to get the full story on digital advertising. Click to get the complete study.

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Jeff Domansky's curator insight, June 18, 10:07 AM

Advertisers are spending way too much trying to reach millennial males. A shift in marketing thinking is critical.

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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | World's Best Infographics | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.


Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.


OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....

Jeff Domansky's insight:

Interesting research on how storytelling affects your brain and why it matters to marketing.

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Kavita Sahgal's curator insight, June 10, 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Moons Lucien's curator insight, June 13, 3:59 AM

Would preffered to be storyselling or picth featured selling when you meet a saleman or you will meet a customer? think two minutes?

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Interesting Infographics: How To Measure Your ROI On Social Media

Interesting Infographics: How To Measure Your ROI On Social Media | World's Best Infographics | Scoop.it

As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” Three years later, this infographic is still relevant in our social media marketing campaigns. In particular, the infographic helps us understand the following: our business objectives; the metrics CMOs apply to measure social media undertakings; and the advancement of social network recruiting.Here are some social media marketing highlights to consider, which are also featured in MDG Advertising’s infographic: 4 Factors For Measuring Social Media....

Jeff Domansky's insight:

Got ROI? Here's how to find out.

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Jeff Domansky's curator insight, May 29, 2:59 AM
Good reference tool for social marketing ROI.
Lee Werrell's curator insight, June 6, 8:37 AM

ROI is the biggest concern that we hear from many people, yet they spend a small fortune on yellow pages and traditional advertising with no possible way to measure ROI - yet SM has distinct metrics that are specific and clear.

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Social Media Over The Past Decade | HubSpot

Social Media Over The Past Decade | HubSpot | World's Best Infographics | Scoop.it

...To think of what “might be” a few years from now is barely fathomable but really exciting! I remember listening to the keynote speaker at the 1990 Seybold Conference talk about how books in the future would be enjoyed on electronic readers, and thinking, “not in my lifetime would electronic readers replace printed books.” We all know how that turned out.


Let’s go back and hit the high points from the past ten years. Below is a visual infographic timeline followed by a more detailed look at each year! Pay close attention to the ones that were launched in 2012; some of them have a lot of potential to be game changers!

Jeff Domansky's insight:

Great way to look at the history of social media.

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Meredith Tong's curator insight, August 10, 9:17 PM

look how many apps have been made from 2004 to the present!!!

 

Ken Morrison's curator insight, August 16, 9:40 PM
When did you jump in?
Amanda Swanson's curator insight, August 22, 8:22 AM

# 19 - A quick look at social media development over the last ten years.

 

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A Visual Guide to Social Media Best Practices

A Visual Guide to Social Media Best Practices | World's Best Infographics | Scoop.it

You already know social media works.The question is, how to make it work best for your business.


The key is finding best practices that complement your marketing strategy.


A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.


Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media  into nine of today’s hottest social networks, including real business examples and a handy Infographic!...

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LocalMark's curator insight, August 14, 9:05 AM

FINALLY! Thank you for making this. So helpful. 

Tahar Mehenni's curator insight, August 15, 5:53 AM
1-Consultant- formateur ( pour les instiuts et centres de formation professionnels ansi que les écoles de marketing et management). 2-Consultant externe aux agences de marketing et communication. .....................étudie toute proposition............................. lien: mehennitahar@gmail.com
Gonzalo Moreno's curator insight, August 19, 5:20 AM

It's GOOD!!

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9 Informative Infographics To Guide Your Visual Content Marketing | Buffer

9 Informative Infographics To Guide Your Visual Content Marketing | Buffer | World's Best Infographics | Scoop.it

9 informative infographics to help guide your visual content marketing, explaining why we love images and videos in the content we read, share, and enjoy.

Jeff Domansky's insight:

Great visual tips and reference.

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Jakarta Web Developer's curator insight, July 29, 1:24 PM

add your insight...

A. Brian Dengler's curator insight, July 30, 11:00 AM

This is a great post. It even provides a "cheatsheet" -- that is, a template -- for preparing an infographic.

Diego A. Peris San Martín's curator insight, July 30, 12:01 PM

Excellent

 

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Terms, Laws, and Ethics for Using Copyrighted Images on Social Media

Terms, Laws, and Ethics for Using Copyrighted Images on Social Media | World's Best Infographics | Scoop.it

Can you share a picture that you found on social media or a website (or in Google image search)?


The infographic answers that:

"While the laws about distributing images through social media channels likes Facebook, Pinterest, Google+, and blog are still fuzzy, it is generally considered acceptable to redistribute an image that was originally intended to be publicly viewed by the creator. This is why you will typically find original images re-posted on blogs, news sites, and social networking sites even if the person re-distributing the images didn't obtain permission to do so....

Jeff Domansky's insight:

Are you using photos properly in your blogging? Find out with this handy reference guide.

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Jeff Domansky's curator insight, July 28, 12:53 AM

Are you using images according to legal and ethical standards? find out what this handy infographic guide.

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Become a Pinterest Warrior: Social Media Marketing on Pinterest

Become a Pinterest Warrior: Social Media Marketing on Pinterest | World's Best Infographics | Scoop.it

Pinterest has 70 million active users worldwide.


The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.


And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v


Here are some key takeaways:...

Jeff Domansky's insight:

Want to set up your business on Pinterest? Here's how.

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WebTech Group STL's curator insight, July 26, 9:53 PM

Great info.  Pinterest is great for businesses.

Janet Vasil's curator insight, July 27, 9:25 AM

I get a lot of traffic from Pinterest plus I enjoy using it!.  Here's a good guide to business promotion with Pinterest.

L R Everitt's curator insight, July 31, 12:31 PM

Check out ways to make Rich Pins.

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Sgood reminders for social marketers hope to sellSocial Selling: Do's And Don'ts | Digital Information World

Sgood reminders for social marketers hope to sellSocial Selling: Do's And Don'ts | Digital Information World | World's Best Infographics | Scoop.it

Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.

Jeff Domansky's insight:

Good reminders for social marketers.

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Jeff Domansky's curator insight, July 23, 10:17 AM
Useful reminders of what works in social selling and what doesn't.
Denise Griffitts's curator insight, July 23, 3:25 PM

There is a very fine line between selling and nagging. Engagement is the key.

Matrix Marketing Grp's curator insight, July 24, 7:42 AM

Do you follow these?

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Top Tools to Elevate Your Content Marketing Strategy – 3cseo

Top Tools to Elevate Your Content Marketing Strategy – 3cseo | World's Best Infographics | Scoop.it

CcDo you find yourself overwhelmed by the complexity of content marketing? You have to curate AND create content, find contributors, strategize a posting calendar, actually ACCOMPLISH that strategy, and then share all of the content to boot. It's enough to make anyone's head spin.


But a marketer can always benefit from some really great tools, and the GSMI Network has certainly done the job reporting on the best content marketing tools in this infographic....

Jeff Domansky's insight:

Here's a helpful social marketing tools checklist.

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Jeff Domansky's curator insight, July 14, 3:10 AM

Useful social marketing tools check list.

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The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy

The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy | World's Best Infographics | Scoop.it

We love visual content. In an ever-changing world of digital marketing, visual content can help provide a look into quick tips and tricks around engaging topics in one colorful and compact package.


With this in mind, what’s better than an infographic?


There are many varieties of infographics available that surround the topics of Digital Marketing and Social Media. To help sort through the volume, we’ve picked out five infographics your brand can use for developing and improving your content strategy....

Jeff Domansky's insight:

This is a must-read collection of social marketing research and data for marketing, PR and content pros.

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Elizabeth Hutchinson's curator insight, July 12, 3:59 AM

Using social media to promote your brand is very important whether you are a business, school or library it is still important to make an impact. What is your strategy? 

massimo scalzo's curator insight, July 13, 5:01 AM

5 Infographics for...the CONTENT STRATEGY !

Margaret McKinley's curator insight, July 16, 9:25 AM

This has a great simple summary of current social reach and preferences

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How Much Data Is Generated On Twitter, Instagram, Vine, Tinder & WhatsApp Every Minute? | AllTwitter

How Much Data Is Generated On Twitter, Instagram, Vine, Tinder & WhatsApp Every Minute? | AllTwitter | World's Best Infographics | Scoop.it

Here’s the thing: the internet never sleeps.


Which means data never sleeps, and the internet sure likes to use up a lot of it. How much? In any given minute, 277,000 tweets are published on Twitter, 216,000 photos are sent to Instagram and 8,333 videos are shared on Vine.


And we’re just getting started. Over that same 60 second period, 347,222 photos are sent on WhatsApp, 416,667 swipes are made on Tinder and 3,472 images are pinned on Pinterest.


And if you think that’s impressive, Google receives 4 millions search queries, Facebook users share 2.46 million pieces of content and 204 million email messages are sent each and every minute of the day.


This visual from DOMO looks at how much data is generated every minute across the net....

Jeff Domansky's insight:

Big data, big social media.

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Moons Lucien's curator insight, July 4, 3:18 AM

Imagine the impact  on your business!! connecting your #print production to one of these web platforms? Millions of #prints :-))

to connect the value for the consumer to your #print #Rebootmoments workshop has develop 4 tools very easy to implement with your innovation marketing team,  that helps connecting these web technology with print. The June workshop in Stuttgard  Germany the  6 #printing companies  participating did exactly that: Innovate their business model with a #gamification solution and a #clickpaper

BI Media Specialists's curator insight, July 4, 9:01 AM

Wow! This is mind boggling. 

Victor Juarez's curator insight, July 7, 6:47 PM

¿Quién dice que las RRSS no tienen alcance?

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Ghostwriters, Spies, and Content Marketing’s Thought Leadership Problem | The Freelancer, by Contently

Ghostwriters, Spies, and Content Marketing’s Thought Leadership Problem | The Freelancer, by Contently | World's Best Infographics | Scoop.it

...Now that content marketing has been around long enough for trends to cement, we’re getting close to a thought leadership bubble. Too much of it has become farce. The widespread publishing of ghostwritten posts from marketing leaders will continue to cheapen the impact that comes from the leaders who regularly put in the time and effort to pen their own insightful work. To me, that point seems inarguable.


“Marketers are beginning to get less value out of these posts,” Westervelt added. “Not just because of whatever Google decides to do with guest blogging, but because being one of only a handful of CEOs to contribute a story to Forbes once in a while is a whole lot more valuable than being just one among hundreds and having your post buried within minutes of being published.”


Google, in the spirit of keeping the Internet free of clutter, has echoed this idea by penalizing some guest blogging network in search rankings to prevent readers from accessing spammy content that all sounds the same....

Jeff Domansky's insight:

Jordan Teicher tackles thorny problem of fake thought leadership and content marketing. Valuable debate and recommended reading.

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ROI On Social Media Is Not That Hard To Prove | Sean Clark

ROI On Social Media Is Not That Hard To Prove | Sean Clark | World's Best Infographics | Scoop.it

When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively.


First we need to set our objectives.


What are you trying to achieve from your social media activity? Here are some typical examples:

- Lead generation

- Sales

- Retention

-Reach

- Email signups

- Cost reductions

Jeff Domansky's insight:

Sean Clark shows how to measure your social media ROI easily.

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Martin (Marty) Smith's curator insight, August 12, 9:17 PM

Social Media Key Performance Indicators (KPIs) make ROI easy to see, track, analyze and improve.

Daniel McKean's curator insight, August 13, 6:17 PM

Mid to Small Companies Still Struggle With Social Media

 

First-hand experience as a digital analyst working with companies of all sizes reveal there is still a great deal of poor execution among mid to small companies when it comes to practicing social media. Strategies, tactics and community management all too often are misaligned to the realities of how best to leverage social media.

 

Several things to keep in mind to realize ROI.

 

Don’t Act Impulsively

There is a big di­fference between understanding the marketplace & knowing when to leap into the latest platform.

 

QUESTIONS TO CONSIDER:

• Is this new network a fad or does it have potential longevity?

• Does the purpose of the network align with our brand and social identity?

• Is our current or potential audience on this network?

• What content and tools do we need to successfully manage on a daily basis?

• Will we see a return on investment / energy if we join this network?

 

And remember Social media and the strategy applied is no longer just a micro-segment of marketing. Think beyond the basics and take into account your company’s general business objectives, fiscal plans and sales goals, then align your strategy to that agenda. If no metrics currently exist—be proactive!

 

Establish benchmarks, create metrics, track progress and merchandize appropriately.

 

QUESTIONS TO CONSIDER:

• Do my social goals support greater business goals?

• Are the social strategies and tactics outlined attainable?

• What is our brand voice and how do we adapt that for social?

• What resources, human and technological, do we need to flourish?

• What processes are in place to test, learn and adjust as necessary?

 

Be smart. Track, analyze and report on results to prove ongoing value and return for the company and ROI will start to become evident if social media is practiced well.

Martin (Marty) Smith's comment, August 14, 12:37 AM
EXCELLENT comments @Daniel McKean! Marty
Rescooped by Jeff Domansky from Public Relations & Social Media Insight
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The Anatomy of a Highly Shareable Infographic | HubSpot

The Anatomy of a Highly Shareable Infographic | HubSpot | World's Best Infographics | Scoop.it
Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.


Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared. 

Jeff Domansky's insight:

 Here are six key elements to an effective infographic. HubSpot also offers five free templates for quickly creating infographics using PowerPoint. It's surprisingly easy.

more...
Jeff Domansky's curator insight, June 9, 7:46 PM

Here are six key components to a highly shareable infographics from Ginny Soskey at HubSpot. Plus five free templates to help you create infographics quickly using PowerPoint.

Sunil Saxena's curator insight, June 10, 11:14 AM

The web has given a new lease of life to infographics. They are easy to follow, and better than reading a 700-word article. You don't have to be a design editor to make them. Some of the tools being used today are simple, and easy to master. This article gives you an understanding of the elements of an infographic.