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Creating a video content marketing strategy | Smart Insights Digital Marketing Advice

Creating a video content marketing strategy | Smart Insights Digital Marketing Advice | World's Best Infographics | Scoop.it
As an example of this opportunity, Paul Roger’s recent post on using products to increase conversion rate showed the power of video to persuade consumers about a product. For example, Matt Lawson, Head of Conversion at Appliances Online explains: “Video gives us the opportunity to wow our customers and this in turn delivers results. We have tested and proven that when someone watches our video reviews they’re 120.5% more likely to buy, spend 157.2% longer on the site and spend 9.1% more per order. So my focus this quarter is increase customers watching video. Simple.”...
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World's Best Infographics
Celebrating the FINE ART of visual communication in social marketing
Curated by Jeff Domansky
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Terms, Laws, and Ethics for Using Copyrighted Images on Social Media

Terms, Laws, and Ethics for Using Copyrighted Images on Social Media | World's Best Infographics | Scoop.it

Can you share a picture that you found on social media or a website (or in Google image search)?


The infographic answers that:

"While the laws about distributing images through social media channels likes Facebook, Pinterest, Google+, and blog are still fuzzy, it is generally considered acceptable to redistribute an image that was originally intended to be publicly viewed by the creator. This is why you will typically find original images re-posted on blogs, news sites, and social networking sites even if the person re-distributing the images didn't obtain permission to do so....

Jeff Domansky's insight:

Are you using photos properly in your blogging? Find out with this handy reference guide.

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Jeff Domansky's curator insight, July 27, 9:53 PM

Are you using images according to legal and ethical standards? find out what this handy infographic guide.

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Become a Pinterest Warrior: Social Media Marketing on Pinterest

Become a Pinterest Warrior: Social Media Marketing on Pinterest | World's Best Infographics | Scoop.it

Pinterest has 70 million active users worldwide.


The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.


And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v


Here are some key takeaways:...

Jeff Domansky's insight:

Want to set up your business on Pinterest? Here's how.

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Charlie Dare's curator insight, July 26, 6:36 PM

How to use Pinterest to promote your artisic product for greater exposure ~

WebTech Group STL's curator insight, July 26, 6:53 PM

Great info.  Pinterest is great for businesses.

Janet Vasil's curator insight, July 27, 6:25 AM

I get a lot of traffic from Pinterest plus I enjoy using it!.  Here's a good guide to business promotion with Pinterest.

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Sgood reminders for social marketers hope to sellSocial Selling: Do's And Don'ts | Digital Information World

Sgood reminders for social marketers hope to sellSocial Selling: Do's And Don'ts | Digital Information World | World's Best Infographics | Scoop.it

Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.

Jeff Domansky's insight:

Good reminders for social marketers.

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Jeff Domansky's curator insight, July 23, 7:17 AM
Useful reminders of what works in social selling and what doesn't.
Denise Griffitts's curator insight, July 23, 12:25 PM

There is a very fine line between selling and nagging. Engagement is the key.

Matrix Marketing Grp's curator insight, July 24, 4:42 AM

Do you follow these?

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Top Tools to Elevate Your Content Marketing Strategy – 3cseo

Top Tools to Elevate Your Content Marketing Strategy – 3cseo | World's Best Infographics | Scoop.it

CcDo you find yourself overwhelmed by the complexity of content marketing? You have to curate AND create content, find contributors, strategize a posting calendar, actually ACCOMPLISH that strategy, and then share all of the content to boot. It's enough to make anyone's head spin.


But a marketer can always benefit from some really great tools, and the GSMI Network has certainly done the job reporting on the best content marketing tools in this infographic....

Jeff Domansky's insight:

Here's a helpful social marketing tools checklist.

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Jeff Domansky's curator insight, July 14, 12:10 AM

Useful social marketing tools check list.

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The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy

The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy | World's Best Infographics | Scoop.it

We love visual content. In an ever-changing world of digital marketing, visual content can help provide a look into quick tips and tricks around engaging topics in one colorful and compact package.


With this in mind, what’s better than an infographic?


There are many varieties of infographics available that surround the topics of Digital Marketing and Social Media. To help sort through the volume, we’ve picked out five infographics your brand can use for developing and improving your content strategy....

Jeff Domansky's insight:

This is a must-read collection of social marketing research and data for marketing, PR and content pros.

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Elizabeth Hutchinson's curator insight, July 12, 12:59 AM

Using social media to promote your brand is very important whether you are a business, school or library it is still important to make an impact. What is your strategy? 

massimo scalzo's curator insight, July 13, 2:01 AM

5 Infographics for...the CONTENT STRATEGY !

Margaret McKinley's curator insight, July 16, 6:25 AM

This has a great simple summary of current social reach and preferences

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How Much Data Is Generated On Twitter, Instagram, Vine, Tinder & WhatsApp Every Minute? | AllTwitter

How Much Data Is Generated On Twitter, Instagram, Vine, Tinder & WhatsApp Every Minute? | AllTwitter | World's Best Infographics | Scoop.it

Here’s the thing: the internet never sleeps.


Which means data never sleeps, and the internet sure likes to use up a lot of it. How much? In any given minute, 277,000 tweets are published on Twitter, 216,000 photos are sent to Instagram and 8,333 videos are shared on Vine.


And we’re just getting started. Over that same 60 second period, 347,222 photos are sent on WhatsApp, 416,667 swipes are made on Tinder and 3,472 images are pinned on Pinterest.


And if you think that’s impressive, Google receives 4 millions search queries, Facebook users share 2.46 million pieces of content and 204 million email messages are sent each and every minute of the day.


This visual from DOMO looks at how much data is generated every minute across the net....

Jeff Domansky's insight:

Big data, big social media.

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Moons Lucien's curator insight, July 4, 12:18 AM

Imagine the impact  on your business!! connecting your #print production to one of these web platforms? Millions of #prints :-))

to connect the value for the consumer to your #print #Rebootmoments workshop has develop 4 tools very easy to implement with your innovation marketing team,  that helps connecting these web technology with print. The June workshop in Stuttgard  Germany the  6 #printing companies  participating did exactly that: Innovate their business model with a #gamification solution and a #clickpaper

BI Media Specialists's curator insight, July 4, 6:01 AM

Wow! This is mind boggling. 

Victor Juarez's curator insight, July 7, 3:47 PM

¿Quién dice que las RRSS no tienen alcance?

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Ghostwriters, Spies, and Content Marketing’s Thought Leadership Problem | The Freelancer, by Contently

Ghostwriters, Spies, and Content Marketing’s Thought Leadership Problem | The Freelancer, by Contently | World's Best Infographics | Scoop.it

...Now that content marketing has been around long enough for trends to cement, we’re getting close to a thought leadership bubble. Too much of it has become farce. The widespread publishing of ghostwritten posts from marketing leaders will continue to cheapen the impact that comes from the leaders who regularly put in the time and effort to pen their own insightful work. To me, that point seems inarguable.


“Marketers are beginning to get less value out of these posts,” Westervelt added. “Not just because of whatever Google decides to do with guest blogging, but because being one of only a handful of CEOs to contribute a story to Forbes once in a while is a whole lot more valuable than being just one among hundreds and having your post buried within minutes of being published.”


Google, in the spirit of keeping the Internet free of clutter, has echoed this idea by penalizing some guest blogging network in search rankings to prevent readers from accessing spammy content that all sounds the same....

Jeff Domansky's insight:

Jordan Teicher tackles thorny problem of fake thought leadership and content marketing. Valuable debate and recommended reading.

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ROI On Social Media Is Not That Hard To Prove | Sean Clark

ROI On Social Media Is Not That Hard To Prove | Sean Clark | World's Best Infographics | Scoop.it

When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively.


First we need to set our objectives.


What are you trying to achieve from your social media activity? Here are some typical examples:

- Lead generation

- Sales

- Retention

-Reach

- Email signups

- Cost reductions

Jeff Domansky's insight:

Sean Clark shows how to measure your social media ROI easily.

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Jeff Domansky's curator insight, June 15, 10:20 PM

Sean Clark shows how it's easy to determine ROI on social media.

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The Anatomy of a Highly Shareable Infographic | HubSpot

The Anatomy of a Highly Shareable Infographic | HubSpot | World's Best Infographics | Scoop.it
Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.


Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared. 

Jeff Domansky's insight:

 Here are six key elements to an effective infographic. HubSpot also offers five free templates for quickly creating infographics using PowerPoint. It's surprisingly easy.

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Jeff Domansky's curator insight, June 9, 4:46 PM

Here are six key components to a highly shareable infographics from Ginny Soskey at HubSpot. Plus five free templates to help you create infographics quickly using PowerPoint.

Sunil Saxena's curator insight, June 10, 8:14 AM

The web has given a new lease of life to infographics. They are easy to follow, and better than reading a 700-word article. You don't have to be a design editor to make them. Some of the tools being used today are simple, and easy to master. This article gives you an understanding of the elements of an infographic.

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Here's the entire Internet live, in one real-time infographic

Here's the entire Internet live, in one real-time infographic | World's Best Infographics | Scoop.it

The Internet is a big, big, big place.


In the 200 seconds I watched the “Internet in real-time” infographic, Google ran almost a million searches and sucked up over $300,000 in revenue. Facebook users uploaded over a terabyte of data, liked something over 10.5 million times, and posted 11 million items.


People watched 78,385 hours of Netflix content, and Android users downloaded over 250,000 apps. Amazon shoppers spent over a half a million dollars, and 690 million emails were sent.


Here’s the live infographic, go get mesmerized for a minute or two....

Jeff Domansky's insight:

This is one cool infographic. Worth wasting, I mean spending, a minute or two. LOL

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Jeff Domansky's curator insight, May 28, 8:08 AM

This is a fascinating infographic and worth spending a minute or two.

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Best Practices For Using Tumblr For Marketing - infographic

Best Practices For Using Tumblr For Marketing - infographic | World's Best Infographics | Scoop.it

...diving into Tumblr can be a bit intimidating. To help you leverage this social networking site, Quicksprout created an infographic that explains how to use Tumblr for marketing, and proposes some tips and tricks on how to get the most from it.


And perhaps more important, the visual illustrates some best practices for leveraging Tumblr. Take a look at a few of them....

Jeff Domansky's insight:

Surprising reach of Tumblr.

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Jeff Domansky's curator insight, May 26, 8:12 AM

How do you use Tumblr for your business? Here's an infographic that breaks down exactly what you need to do.

Shelley Costello's curator insight, May 26, 4:22 PM

Love tumblr for blogging.

Shelley

http://www.creativewebconceptsusa.com

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5 tips for creating great infographics | b2bmarketing.net

5 tips for creating great infographics | b2bmarketing.net | World's Best Infographics | Scoop.it

The age of big data is here. Over the course of a week, billions of pieces of content are created and spread all over the web. Indeed, on average, 500 million tweets are sent everyday.


Yet, we have increasingly less time to absorb this data. Enter the infographic. Simple, attractive, fun; infographics make often incredibly detailed research and statistics easy to digest. Packed with charts, graphs, maps, icons, they are visual shorthand, if you will.


The popularity of the infographic has certainly rocketed in recent times. Here’s why and, moreover, why you should be using them....

Jeff Domansky's insight:

Useful tips to help you make better infographics.

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Jeff Domansky's curator insight, May 15, 10:00 PM

Practical tips to help you prepare better infographics.

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Infographic Trends | Social Media Today

Infographic Trends | Social Media Today | World's Best Infographics | Scoop.it

What are the current trends with infographics in 2014?


Infographics have always been around, but the emergence of “Big Data” has caused the display of trends and statistical correlations using “little men” and 3-D pie charts to become more popular than ever. Why? As a society we’ve become inundated with piles of alphanumeric data each day. 


Infographics takes this content and boils it down to essential, understandable visual elements. Additionally, as a content building/content marketing tactic, infographics can provide a break from “dry text,” causing users to  spend more time on the page. But as the novelty of infographics has faded, more and more bad infographics saturate the web landscape.


In order for infographics to be effective, they need to use multiple data points to tell a cohesive story or prove a theory. After some research, I found some interesting trends affecting the infographics space....

Jeff Domansky's insight:

Good look at infographics trends by Aaron Kupferberg.

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Jeff Domansky's curator insight, May 13, 11:49 PM

Aaron Kupferberg offers a look at infographics trends.

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How to Create the Perfect Pinterest Brand Page

How to Create the Perfect Pinterest Brand Page | World's Best Infographics | Scoop.it

Do you know how to create the perfect Pinterest brand page?


Before someone follows you on Pinterest the first thing they will do is to briefly observe your Pinterest brand page. They will glance at your bio, your profile image, your boards and various other components. If your Pinterest brand page is well set up, you will gather board followers or even better, complete page followers and all the time you spent pinning, optimizing your website for Pinterest and running time consuming campaigns will be worthwhile.


So today you will learn how to create the perfect Pinterest brand page, the requisite for Pinterest success. I will first run you through the registration steps and you can then view the infographic which contains the ingredients for a perfect Pinterest brand page. If you have already got a brand page and don’t require registering you can scroll down and skip right ahead to the infographic….

Jeff Domansky's insight:

Your brand on Pinterest? You betcha.

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Jeff Domansky's curator insight, July 26, 7:10 AM

Here's a basic, practical guide for setting up your business page on Pinterest.

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Infographic Reveals Expensive Markups of Everyday Products

Infographic Reveals Expensive Markups of Everyday Products | World's Best Infographics | Scoop.it

The markup of some items might surprise you. Coupon site Sumocoupon analyzed some consumer data and put together an infographic revealing the markup of 37 products.


The site calculated the data based on information collected from production pricing reports on news sites like CNN and the New York Times. While this isn't the most scientific of methodologies, they're open about their sources and you can check out the data from each report.


More than products, they found that services have the highest markup. This is pretty obvious, but the numbers are a little surprising. For example, interior painting had a markup of 6,329%. Companies charge thousands, but the supplies cost a little over a hundred bucks, according to their data....

Jeff Domansky's insight:

Very interesting look at pricing and profits.

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Jeff Domansky's curator insight, July 23, 9:59 PM

We all know there's markup on most things we buy. But the markup of some everyday items might surprise you.

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Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More

Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More | World's Best Infographics | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. 


The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:...

Jeff Domansky's insight:

Very useful social media best practices reference.

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Erado Press's curator insight, July 14, 10:17 AM

Sharing photos to drive engagement

Joshua McCarty's curator insight, July 14, 10:48 AM

Fantastic #inforgraphic about how social media is being used. To those that continue to ignore social media...good luck with that!

Roger L. Gill's curator insight, July 16, 4:26 AM

A useful article!

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What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest

What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest | World's Best Infographics | Scoop.it

According an infographic from Qmee in 60 seconds, 293K statuses are updated on Facebook, WordPress bloggers share 1.8K new blog posts, web users download 15K songs, and Instagramers upload 67K photos.


"We all know activity on the Internet on a daily basis moves at lightening speed, but there's something about having the numbers in front of you that makes it just a little bit more fascinating."


This infographic looks at what happens in just one minute on social web...

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Jodi Dichter Kaplan's curator insight, July 14, 7:19 AM

What happened in your business the last 60 seconds?  Let Peak Reputation, Inc. enhance your online reputation and help you to convert better. #peakreputation #effectivemarketing

Елена Гончарова's curator insight, July 14, 9:58 AM

добавить понимание ...

Frank J. Papotto, Ph.D.'s curator insight, July 15, 10:29 AM

Gives you a real sense of the kinds of change we must must deal with every day

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24 Content Marketing Tips from Inbound Marketing Pros

24 Content Marketing Tips from Inbound Marketing Pros | World's Best Infographics | Scoop.it

Whether you are new to content marketing sphere or an old expert, it's always good to keep up on what the top industry pros are saying.


Here's an infographic created by referralcandy filled with 24 juicy tips and trends, every marketer needs to know.


A key trend and tip:

Interesting content is one of the top 3 reasons people follow a brand on social media site, while 7 in 10 consumers prefer getting to know a company via articles than ads....

Jeff Domansky's insight:

Invaluable inbound marketing tips.

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Jeff Domansky's curator insight, July 4, 12:57 AM

This handy infographic from ReferralCandy gives 24 useful tips for eCommerce content marketing from top inbound marketing experts.

idweaver's curator insight, July 4, 8:17 AM

Cette infographie est une vraie bible pour tout Content manager!

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60 Marketing Acronyms Every Industry Pro Should Know

60 Marketing Acronyms Every Industry Pro Should Know | World's Best Infographics | Scoop.it

Have you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn't do them justice.


That's why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later....

Jeff Domansky's insight:

Got your CoCA together? Maybe you need more AIDA or a CTA? Find out more.

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INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much

INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much | World's Best Infographics | Scoop.it

... According to a study by YuMe and Nielsen, between 2010 and 2012, millennial males have cut their TV viewership by 10% — more than any other demographic. YuMe found that if advertisers moved 10 to 30% of their TV budgets to Internet and cross-platform campaigns, they increased their reach up to 11%. 


Check out the "shift happens" infographic to find out more about reaching millennial males in the digital age and to get the full story on digital advertising. Click to get the complete study.

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Jeff Domansky's curator insight, June 18, 7:07 AM

Advertisers are spending way too much trying to reach millennial males. A shift in marketing thinking is critical.

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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | World's Best Infographics | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.


Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.


OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....

Jeff Domansky's insight:

Interesting research on how storytelling affects your brain and why it matters to marketing.

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Kavita Sahgal's curator insight, June 10, 12:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 12:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Moons Lucien's curator insight, June 13, 12:59 AM

Would preffered to be storyselling or picth featured selling when you meet a saleman or you will meet a customer? think two minutes?

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Interesting Infographics: How To Measure Your ROI On Social Media

Interesting Infographics: How To Measure Your ROI On Social Media | World's Best Infographics | Scoop.it

As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” Three years later, this infographic is still relevant in our social media marketing campaigns. In particular, the infographic helps us understand the following: our business objectives; the metrics CMOs apply to measure social media undertakings; and the advancement of social network recruiting.Here are some social media marketing highlights to consider, which are also featured in MDG Advertising’s infographic: 4 Factors For Measuring Social Media....

Jeff Domansky's insight:

Got ROI? Here's how to find out.

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Jeff Domansky's curator insight, May 28, 11:59 PM
Good reference tool for social marketing ROI.
Lee Werrell's curator insight, June 6, 5:37 AM

ROI is the biggest concern that we hear from many people, yet they spend a small fortune on yellow pages and traditional advertising with no possible way to measure ROI - yet SM has distinct metrics that are specific and clear.

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Sprites - Create Animated Infographics

Sprites - Create  Animated Infographics | World's Best Infographics | Scoop.it
Sprites is a free tool for creating beautiful animated infographics for the Web.

Via Ana Cristina Pratas, Jeff Domansky
Jeff Domansky's insight:

Interesting new infographics animation tool.

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Raluca Luana Gaiseanu's curator insight, May 28, 12:47 AM

Keep searching for a good free infographic tool, that will make my "life" easier. Today, Sprites is tested :) Brand new app, so let's criticize. :D

Amy Burns's curator insight, June 3, 3:18 AM

Interesting variation on infographic creations.

Alfredo Corell's curator insight, June 4, 2:55 PM
Easy to Use

With a good set of visual elements and built-in themes composing your infographic becomes super-easy.

Free and Open

The basic version of Sprites is absolutely free for everybody and all infographics are released under Creative Commons license.

Embracing the Web

Everything in Sprites is 100% HTML5-based and plugin-free. There's no Flash or any other proprietary technology used.

Fully Scalable

Sprites infographics utilize the newest responsive design techniques and should look good on pretty much any device.

Mobile-Ready

We try to make Sprites infographics shine on as many platforms as possible. You can already try it on your iPhone and iPad.

Developer-Friendly

The JavaScript SDK plus the guidelines on making your own themes are available atgithub.com/spritesapp.

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Women are the Real Power Behind Social Media | Social Media Today

Women are the Real Power Behind Social Media | Social Media Today | World's Best Infographics | Scoop.it

Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? 


Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day...

Jeff Domansky's insight:

We knew it but the infographic proves it.

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Shelley Costello's curator insight, May 26, 4:21 PM

Women are dominate buyers across most social media channels. 

Shelley

http://www.creativewebconceptsusa.com

Paul-Alain Stieglitz's curator insight, May 27, 1:01 AM

alors là j'abonde dans son sens...!

 

Jeanette Hall's curator insight, May 27, 6:53 AM

Interesting Article

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When is The Best Time to Post, Pin and Tweet? | Biz Epic

When is The Best Time to Post, Pin and Tweet? | Biz Epic | World's Best Infographics | Scoop.it

Here is a classic question asked by marketers who want to optimize their social media updates: When is the best time to post, pin and tweet your content?

Jeff Domansky's insight:

Classic questions, useful answers.

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Jeff Domansky's curator insight, May 14, 11:16 PM
Get the answers to this constant content marketing question.
Bart van Maanen's curator insight, May 16, 8:33 AM

Volgens deze tijden zou het niet zinnig zijn om dit op vrijdagmiddag te doen. Eens zien hoe Buffer dit doet.