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Media Creation; Unchained | Visual.ly

Media Creation; Unchained | Visual.ly | World's Best Infographics | Scoop.it
Mobile devices, with the help of social media, are taking over media creation. Here's a fascinating trend to keep an eye on.
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World's Best Infographics
Celebrating the FINE ART of visual communication in social marketing
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7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst

7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst | World's Best Infographics | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Here are seven ways brands are using social media to increase customer loyalty this year....

Jeff Domansky's insight:

Good look at 7 social media trends for 2014.

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Jeff Domansky's curator insight, April 15, 1:10 AM

Useful look at 7 key social media trends in 2014.

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Infographics & Visual Storytelling: How To Do It The Right Way

Infographics & Visual Storytelling: How To Do It The Right Way | World's Best Infographics | Scoop.it

The marketing industry is having a similar moment with infographics. Over the last few years, infographics have become one of the most popular ways to build inbound links.


Publications are so saturated with infographics that there is an entire industry devoted just to highlighting and critiquing infographics published elsewhere. It’s safe to say the novelty of infographics has worn off, but the oft-mentioned quality control and saturation issues aren’t the only reasons for it.


Infographics aren’t dead, but it is time for marketers to draw a line in the sand and reclaim the medium. It starts by understanding the problem with infographics and then addressing the issues one by one....

Jeff Domansky's insight:

Great POV on infographics issues and trends.

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Intriguing study reveals the secrets of successful infographics

Intriguing study reveals the secrets of successful infographics | World's Best Infographics | Scoop.it
What makes an infographic successful? As designers, we want it to achieve a balance of two main things: Did the reader get the message we wanted them to get?


...To the surprise of the researchers, bar graphs and charts did poorly. It turns out (news flash) they all kinda look the same. The most memorable images contained “human recognizable objects.” Think mundane stuff like photos or illustrations of bottles, animals and shoes, not to mention people.


Other important points:

  1. Color made a huge difference: the more, the better.
  2. Images with more clutter were highly memorable. How much more memorable? A lot.
  3. Images with lots of circles and rounded corner graphics also ranked high.
Jeff Domansky's insight:

Research worth noting for content, marketing, PR and design pros.

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Jeff Domansky's curator insight, March 31, 1:33 PM

Intriguing study of what makes infographics work.

Alison D. Gilbert's curator insight, March 31, 4:38 PM

I love Infographics and agree with everything I've read here.

Alison D. Gilbert's curator insight, March 31, 4:40 PM

Infographics, the chart of the digital age.

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How Google Glass Works - Blog About Infographics and Data Visualization | Cool Infographics

How Google Glass Works - Blog About Infographics and Data Visualization | Cool Infographics | World's Best Infographics | Scoop.it

The Google Glass phenomenon has gotten a ton of coverage from the tech press, but how does it work? Creator Martin Missfeldt explains the inner workings in his How Google Glass Works infographic.

Jeff Domansky's insight:

Interesting and informative. The definition of an effective infographic.

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Jeff Domansky's curator insight, March 27, 9:51 AM

Interesting and informative. The definition of a great infographic.

aanve's curator insight, March 27, 11:33 PM

www.aanve.com

 

Alison D. Gilbert's curator insight, March 28, 6:12 PM

This is new to me as well.

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Infographic: The Anatomy of a Connected Consumer | Gigya's Blog

Infographic: The Anatomy of a Connected Consumer | Gigya's Blog | World's Best Infographics | Scoop.it

The Internet of Things will account for 9 billion devices by 2018 (Business Insider), mobile will account for 21% of all online purchases by 2015 (Google), and social network users will surpass 2 billion by 2016 (eMarketer). Ironically, despite the explosion of technology, channels and devices, today’s continuously connected consumers are harder to reach than ever before.!


This infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape....

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Jeff Domansky's curator insight, March 23, 2:02 AM

Find the new connected consumer and you will find a healthy target market.

aanve's curator insight, March 23, 11:28 PM

www.aanve.com

 

Alison D. Gilbert's curator insight, March 25, 3:11 PM

What part of the body does your business focus on?

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10 Simple Tips to Double your LinkedIn Connections | Jeff Bullas

10 Simple Tips to Double your LinkedIn Connections | Jeff Bullas | World's Best Infographics | Scoop.it
LinkedIn is the boring brother of Facebook. A bit buttoned up. But it is not to be underestimated. Here are 10 tips to double your LinkedIn connections
Jeff Domansky's insight:

Great LinkedIn tips worth noting.

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How Typography Affects ConversionsConversions | Quick Sprout

How Typography Affects ConversionsConversions  | Quick Sprout | World's Best Infographics | Scoop.it

When you think about conversion optimization, what comes to mind? Testing colors, call-to-action buttons, headlines, and other elements including text, right?


Although those elements do affect conversions, what about other design aspects such as typography?


I know what you are thinking. How the heck does typography affect conversions? Well, certain font types will affect people’s decisions in different ways. For example, if you are trying to get your users to agree with a passage, they are more likely to do so if you use the font type Baskerville....

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Jeff Domansky's curator insight, March 15, 12:48 PM

Typography affects conversion? Who knew?

aanve's curator insight, March 15, 11:02 PM

www.aanve.com

 

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Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud | World's Best Infographics | Scoop.it

Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.


An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.


Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.


With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....

Jeff Domansky's insight:

Why aren't more businesses social business? Intriguing question and some answers.

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Pallab Kakoti's curator insight, March 14, 8:19 AM

#SocialMedia marketing is the lifeline for brands looking to target the online audience for anything from product promos, launch campaigns & many more parallels by leveraging objective, reach & impact. The key is in the analysis to determine the campaign ROI and keeping these dynamics in mind, a business website is the digital connection that businesses must incorporate to nullify reservations about a product purchase by referring to online reviews, product demos, customer experiences and so on.

 

Work of Mouth marketing is still one of the most influential catalyst that incites intent to check out a new product or brand based on references. A business website is the connection required to establish  a working relationship between the buyer & the seller. By integrating #social sharing icons & buttons, the process to recommend services to friends & family becomes much easier and simpler to complete. This irrevocably creates the influence of digital marketing & social media marketing for brands with instant real time reach & interaction with buyers & random online visitors across the fabric of the web.

Samantha W's curator insight, March 17, 5:58 AM

Don't lose out , an online presence is crucial to the success of your business.

John Thomas's curator insight, March 22, 7:54 AM

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

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Maslow's Hierarchy of Needs and Marketing | Tresnic Media

Maslow's Hierarchy of Needs and Marketing | Tresnic Media | World's Best Infographics | Scoop.it

Learn how understanding psychology of Maslow's Hierarchy of Needs can help you in marketing on social media. When you’re running marketing campaigns on social media platforms or trying to better understand the consumer decision making process, knowing Maslow’s Hierarchy of Needs and a little bit of psychology definitely helps you get into the minds of your customers. Don’t forget that to learn is to earn!


Here is a great infographic depicting Maslow’s Hierarchy of Needs and social media by Lombok Design and SMTT: 

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Darius Douglass's curator insight, February 24, 3:15 PM

Maslow's  never quite imagined this.  But its an  interesting take

Arielle Monnerot-Dumaine's curator insight, March 2, 11:58 AM

un classement original des réseaux sociaux !

Arielle Monnerot-Dumaine's curator insight, March 2, 12:00 PM

Une autre façon de voir les réseaux sociaux !

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21 powerful online advertising stats

21 powerful online advertising stats | World's Best Infographics | Scoop.it

Wishpond shares an infographic with 21 powerful online advertising stats. I still prefer engaging customers through great content but these are convincing numbers for marketers. Future revenue projections are impressive too.

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A Visual History of Google Algorithm Changes [Infographic]

A Visual History of Google Algorithm Changes [Infographic] | World's Best Infographics | Scoop.it
Want to see the impact Google's algorithm changes have had on SEO over the years? Check out this infographic we created with Moz.For those early "SEO gurus" who gamed the system -- achieving high rankings while adding little value for actual searchers -- the fun wouldn't last. Every time Google found a weakness in its ability to deliver relevant, high-quality search results, it made fixes to address it. Starting in 2003 with "Boston," major changes to its algorithm are adorned with names and made regularly.To give you a snapshot of all of the algorithm changes that have been implemented over the years, we teamed up with Moz to create the infographic below....
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Online Writing with Clarity Infographic - Business 2 Community

Online Writing with Clarity Infographic - Business 2 Community | World's Best Infographics | Scoop.it

Online writing may include blogging, marketing copy, website or newsletter content and they all share the need for clarity.  One of the first things we learn about writing online is we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always been taught to writers as a best practice.  Long before the Internet, George Orwell said, “If it is possible to cut a word out, always cut it out."....

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aanve's curator insight, February 14, 1:23 AM

www.aanve.com

 

Mana Huart's curator insight, February 14, 5:12 AM

C'est si simple…

Mick D Kirkov's curator insight, March 15, 11:40 AM

Penelope

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Can Content Marketing Help Improve Your Search Engine Rankings?

Can Content Marketing Help Improve Your Search Engine Rankings? | World's Best Infographics | Scoop.it

Content marketing can help grow your business in many different ways. We all know that because it has been repeated about a million times on the marketing blogosphere in the last 5 years.

But really, I’m always impressed with these two most common scenarios when it comes to companies adopting (or not) content marketing: Many companies jump on the wagon to just go through the motions of writing posts, without really knowing why, or having clear goals. Or companies that fail to see the benefits of a content-rich website rather than a virtual static brochure.


And this is why I loved this infographic from Neil Patel (QuickSprout), because it focuses on one clear benefit: Content marketing can help improve your search engine rankings. So I wanted to share it with you....

Jeff Domansky's insight:

Francisco Morales makes a convincing case for content Marketing ROI.

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Jeff Domansky's curator insight, February 7, 1:48 AM

Francesco Morales makes a convincing case for content marketing.

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The Many Varieties of Whiskey | Visual.ly

The Many Varieties of Whiskey | Visual.ly | World's Best Infographics | Scoop.it
From scotch to bourbon, this chart categorizes all the types of whiskey.
Jeff Domansky's insight:

A very tasty, and informative, infographic.

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Jeff Domansky's curator insight, April 12, 7:28 PM

A very tasty, and informative infographic.

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3 Key Concepts to Master for Effective B2B Content | CMI

3 Key Concepts to Master for Effective B2B Content | CMI | World's Best Infographics | Scoop.it

Interesting ways to match content with the sales process is just as critical as ensuring content quality. For effective B2B content, master these 3 concepts that mirror the way an enterprise sale works...

Jeff Domansky's insight:

Here's how to get your B2B content working better.

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Jeff Domansky's curator insight, April 2, 11:14 AM
Interesting way to shape content to the match the sales and marketing funnel.
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10 reasons why people follow brands on Twitter | Twitter Blogs

10 reasons why people follow brands on Twitter | Twitter Blogs | World's Best Infographics | Scoop.it

Recently @ArgosHelpers raised a smile and attracted more than 1,500 new followers with an“epic reply” to a customer’s Tweet. The moment illustrates how willing people are to engage and follow a mixture of accounts on Twitter. It also adds weight to @Nielsen research that reports 59% of UK users follow brands....

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Gas caroline's curator insight, March 28, 5:02 AM

Pourquoi suivre une marque sur Twitter? 

Par amour... découvrez les autres raisons !

 

aanve's curator insight, March 28, 11:44 PM

www.aanve.com

 

Jodi Dichter Kaplan's curator insight, March 31, 12:48 PM

Has your brand tweeted today? Perhaps it is time to outsource this necessary daily task.

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Social Media in a Nutshell an infographic

Social Media in a Nutshell an infographic | World's Best Infographics | Scoop.it

Social Media is a fast growing industry and it can be hard to follow. So sometimes it is nice to take a step back and review who the big players are and what they actually do.The following infographic by  Text Marketer  takes a global look on 4 of the main players: Twitter,  Facebook,  LinkedIn and Pinterest – and compares it with more traditional media like email and SMS....

Jeff Domansky's insight:

Interesting social media retrospective.

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Alison D. Gilbert's curator insight, March 26, 7:45 PM

I love Infographics and social media. So what could be better than a combination of the two.

Bookmarking Librarian's curator insight, March 26, 10:01 PM

Technology and using social media

aanve's curator insight, March 26, 10:39 PM

www.aanve.com

 

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How women dominate social media | LeadersWest

How women dominate social media | LeadersWest | World's Best Infographics | Scoop.it
Women access social media via mobile devices more than men and are driving the growth of the visual social web.


The top three reasons Women dominate social media shared by Golden Girl Finance were:

  1. ‘Women not only use social media more often than men, but they use these sites in more ways’;
  2. ‘Women are leading the trend of using their phones and tablets to check their social media accounts’; and,
  3. ‘Women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men.’...
Jeff Domansky's insight:

Except for LinkedIn, women really do dominate the major social media channels.

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Jeff Domansky's curator insight, March 18, 11:21 PM

With few exceptions (LinkedIn), women really do dominate social media. An excellent infographic.

Elsie Whitelock's curator insight, March 21, 11:34 AM

Yup.

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Blending PR and Digital to Explore Visual Storytelling | Lou Hoffman

Blending PR and Digital to Explore Visual Storytelling | Lou Hoffman | World's Best Infographics | Scoop.it

The team decided on an interactive infographic (or what we coined as an “Interac-phic”) to gain mindshare through social media platforms. Seeing how SG travellers are increasingly travel-savvy, we sensed an opportunity to allow users to explore the app and discover these travel trends for themselves.


Expedia loved our idea and energy. Furthermore, after witnessing our creative sensibilities, they gave us the freedom to play pilot in the Expedia cockpit and deliver beyond what was initially expected.


After expanding the concept, Expedia saw what could be achieved and were behind us all the way. We got cracking on the project with a programming resource, and the “The Anatomy of the Digital Traveller” campaign was launched in December 2013....

Jeff Domansky's insight:

Look out for interact-phics - interactive infographics - to blossom.

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Jeff Domansky's curator insight, March 16, 11:10 PM

Good social marketing case study by the Hoffman Agency using the interact-phic or interactive infographic. Recommended reading for PR, marketing and content marketing pros. 9/10

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Bank Marketing Strategy: Millennials Find Banks Irrelevant

Bank Marketing Strategy: Millennials Find Banks Irrelevant | World's Best Infographics | Scoop.it

A three-year study from Scratch, an in-house unit of Viacom, found that a third of millennials believed they won't need a bank in the future. These millennials, defined as those between ages 18 to 33, also ranked the top four banks in the "ten least loved brands" and would rather go to the dentist than to their bank.Is this surprising?


This segment of the population has grown up in an era that saw trust in banking erode due to the financial crisis and a near stagnant economy. This is also a period when new technology has enabled firms like Simple, Moven, Square and PayPal to be more relevant with a generation that would rather handle finances on their phone than in a branch.


Here are some of the findings from the Millennial Disruption Index:

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Jeff Domansky's curator insight, March 14, 10:05 AM

Coming soon to other demographics near you!

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Twitter, Amazon, NASDAQ, Target – 2013′s Biggest Digital Disasters [INFOGRAPHIC] - AllTwitter

Twitter, Amazon, NASDAQ, Target – 2013′s Biggest Digital Disasters [INFOGRAPHIC] - AllTwitter | World's Best Infographics | Scoop.it

2013 was a great year for social media but a somewhat forgettable one for online security, with a series of high-profile software glitches and exploits causing a lot of damage, both in reputations and finances, throughout the year.


Consider Twitter, for example. A hacked Associated Press (@AP) tweet that reported an explosion in the White House and an injured President Obama triggered an immediate collapse in the stock market costing hundreds of millions of dollars.


Sure, the exploit was quickly rectified and calm resorted, but the event shined a light on the sheer power of Twitter to move markets on news, even if it was falsified. Target, Amazon, NASDAQ and others also had major technical snafus in 2013, and this visual from Cast Software takes a closer look at last year’s biggest software disasters....

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Jeff Domansky's curator insight, March 6, 3:20 AM

Lots of crisis PR and reputation management lessons from these four big business fails of 2013.

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How To Create Perfect Posts On Social Platforms | Business 2 Community

How To Create Perfect Posts On Social Platforms | Business 2 Community | World's Best Infographics | Scoop.it

We all post updates across different social media channels. But if you ever wondered about a picture perfect post….then this article is just for you.


...You may be present different social media platforms but each social media channel has its own workaround. As an example, on your Facebook fan page, a “less is more” approach to status updates, teasing the audience so they can’t resist clicking on your link, can pay dividends. Whereas on Pinterest, images without faces get more repins, while tagging relevant users across all social platforms is an easy but effective way to get their attention and help spread the word.


This infographic from mycleveragency explains how you can create picture perfect posts on social networks....

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Jeff Domansky's curator insight, February 22, 2:39 AM

Good snapshot of blogging and content marketing best practices on various social platforms.

Tahar Mehenni's curator insight, February 23, 7:18 AM

http://formavente.promety.net/wp-admin

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12 distinct social media personalities revealed including ‘Ranters’ and ‘Peacocks’ [infographic] | The Wall Blog

12 distinct social media personalities revealed including ‘Ranters’ and ‘Peacocks’ [infographic] | The Wall Blog | World's Best Infographics | Scoop.it

Do you like to strut your stuff when it comes to social media or do you have a tendency to get involved in protracted Twitter debates? Maybe you prefer to stay on the fringes?

 

Those are just some of the dozen distinct personalities revealed by a research project investigating the extent of the influence of social media in people’s lives.

 

The survey, conducted by online bank First Direct, found that social media, and the technology we use to access it, could be changing our personalities in quite fundamental ways as some of us exhibit traits very different on social networks to those that we have in the real world.

 

Dr David Giles, a reader in media psychology at Winchester University, who helped analyse the findings said that mobile devices in particularly have had a big impact not just on the amount of time we spend using social networks but on our personalities....


Via Russ Merz, Ph.D.
Jeff Domansky's insight:

What's your social media type?

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Eric_Determined / Eric Silverstein's curator insight, May 28, 2013 5:08 PM

In order to develop the right #customer #experience via social media channels, you also need to indentify who those customers are.

Victor Juarez's curator insight, February 18, 6:22 PM

Curiosa inforgrafía sobre las personalidades en social media...

Alison D. Gilbert's curator insight, February 18, 7:20 PM

What is your social media personality? Read this story to find out.

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The Sophisticated Marketer’s Guide to LinkedIn, an infographic

The Sophisticated Marketer’s Guide to LinkedIn, an infographic | World's Best Infographics | Scoop.it

Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies. They constantly strive to be the best at what they do by combining proven strategies with the latest and greatest tools to crush their marketing objectives.LinkedIn, loves being in the business of helping professionals achieve success through such sophisticated approaches.That’s why Li created the Sophisticated Marketer’s Guide to LinkedIn.

Jeff Domansky's insight:

Looking for lead love on LinkedIn? You'll find it with this infographic loaded with tips.

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aanve's curator insight, February 14, 9:48 PM

www.aanve.com

 

Alexandre Saint-Jean's curator insight, February 16, 12:09 PM

Your new favorite LinkedIn checklist is out now !

Jordi Carrió Jamilà's curator insight, February 17, 3:07 AM

Excelente guía (Infografía) para el profesional de venta en LinkedIn, donde dónde propone un checklist de acciones a realizar. 

 

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Infographic: The five-second rule explained

Infographic: The five-second rule explained | World's Best Infographics | Scoop.it

A couple of things that I love about this infographic:1. It is a lot of fun. Sometime in the course of reading down you might be convinced that you can harmlessly eat something that you’ve dropped on the ground for five seconds or less.2. It comes with a disclaimer at the end that it is fictitious. 95% of infographics should probably come with this disclaimer, but this is the only one I’ve ever seen that actually does.I’m curious to know your thoughts on this one (to vet whether I’d ever want to eat with you)...

Jeff Domansky's insight:

Here's a little creativity with your coffee.

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Susan O'Handley's curator insight, February 10, 2:43 PM

I got a chuckle out of this one.  Do you invoke the 5 second rule at your house?  

Janine Lloyd's curator insight, February 13, 2:34 AM

Love this infographic - great way to educate!