2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Here are seven ways brands are using social media to increase customer loyalty this year....
The marketing industry is having a similar moment with infographics. Over the last few years, infographics have become one of the most popular ways to build inbound links.
Publications are so saturated with infographics that there is an entire industry devoted just to highlighting and critiquing infographics published elsewhere. It’s safe to say the novelty of infographics has worn off, but the oft-mentioned quality control and saturation issues aren’t the only reasons for it.
Infographics aren’t dead, but it is time for marketers to draw a line in the sand and reclaim the medium. It starts by understanding the problem with infographics and then addressing the issues one by one....
What makes an infographic successful? As designers, we want it to achieve a balance of two main things: Did the reader get the message we wanted them to get?
...To the surprise of the researchers, bar graphs and charts did poorly. It turns out (news flash) they all kinda look the same. The most memorable images contained “human recognizable objects.” Think mundane stuff like photos or illustrations of bottles, animals and shoes, not to mention people.
Other important points:
Color made a huge difference: the more, the better.
Images with more clutter were highly memorable. How much more memorable? A lot.
Images with lots of circles and rounded corner graphics also ranked high.
Jeff Domansky's insight:
Research worth noting for content, marketing, PR and design pros.
The Internet of Things will account for 9 billion devices by 2018 (Business Insider), mobile will account for 21% of all online purchases by 2015 (Google), and social network users will surpass 2 billion by 2016 (eMarketer). Ironically, despite the explosion of technology, channels and devices, today’s continuously connected consumers are harder to reach than ever before.!
This infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape....
When you think about conversion optimization, what comes to mind? Testing colors, call-to-action buttons, headlines, and other elements including text, right?
Although those elements do affect conversions, what about other design aspects such as typography?
I know what you are thinking. How the heck does typography affect conversions? Well, certain font types will affect people’s decisions in different ways. For example, if you are trying to get your users to agree with a passage, they are more likely to do so if you use the font type Baskerville....
Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.
An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.
Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.
With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....
Jeff Domansky's insight:
Why aren't more businesses social business? Intriguing question and some answers.
Learn how understanding psychology of Maslow's Hierarchy of Needs can help you in marketing on social media. When you’re running marketing campaigns on social media platforms or trying to better understand the consumer decision making process, knowing Maslow’s Hierarchy of Needs and a little bit of psychology definitely helps you get into the minds of your customers. Don’t forget that to learn is to earn!
Here is a great infographic depicting Maslow’s Hierarchy of Needs and social media by Lombok Design and SMTT:
Wishpond shares an infographic with 21 powerful online advertising stats. I still prefer engaging customers through great content but these are convincing numbers for marketers. Future revenue projections are impressive too.
Want to see the impact Google's algorithm changes have had on SEO over the years? Check out this infographic we created with Moz.For those early "SEO gurus" who gamed the system -- achieving high rankings while adding little value for actual searchers -- the fun wouldn't last. Every time Google found a weakness in its ability to deliver relevant, high-quality search results, it made fixes to address it. Starting in 2003 with "Boston," major changes to its algorithm are adorned with names and made regularly.To give you a snapshot of all of the algorithm changes that have been implemented over the years, we teamed up with Moz to create the infographic below....
Online writing may include blogging, marketing copy, website or newsletter content and they all share the need for clarity. One of the first things we learn about writing online is we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always been taught to writers as a best practice. Long before the Internet, George Orwell said, “If it is possible to cut a word out, always cut it out."....
Content marketing can help grow your business in many different ways. We all know that because it has been repeated about a million times on the marketing blogosphere in the last 5 years.
But really, I’m always impressed with these two most common scenarios when it comes to companies adopting (or not) content marketing: Many companies jump on the wagon to just go through the motions of writing posts, without really knowing why, or having clear goals. Or companies that fail to see the benefits of a content-rich website rather than a virtual static brochure.
And this is why I loved this infographic from Neil Patel (QuickSprout), because it focuses on one clear benefit: Content marketing can help improve your search engine rankings. So I wanted to share it with you....
Jeff Domansky's insight:
Francisco Morales makes a convincing case for content Marketing ROI.
Interesting ways to match content with the sales process is just as critical as ensuring content quality. For effective B2B content, master these 3 concepts that mirror the way an enterprise sale works...
Jeff Domansky's insight:
Here's how to get your B2B content working better.
Recently @ArgosHelpers raised a smile and attracted more than 1,500 new followers with an“epic reply” to a customer’s Tweet. The moment illustrates how willing people are to engage and follow a mixture of accounts on Twitter. It also adds weight to @Nielsen research that reports 59% of UK users follow brands....
Social Media is a fast growing industry and it can be hard to follow. So sometimes it is nice to take a step back and review who the big players are and what they actually do.The following infographic by Text Marketer takes a global look on 4 of the main players: Twitter, Facebook, LinkedIn and Pinterest – and compares it with more traditional media like email and SMS....
The team decided on an interactive infographic (or what we coined as an “Interac-phic”) to gain mindshare through social media platforms. Seeing how SG travellers are increasingly travel-savvy, we sensed an opportunity to allow users to explore the app and discover these travel trends for themselves.
Expedia loved our idea and energy. Furthermore, after witnessing our creative sensibilities, they gave us the freedom to play pilot in the Expedia cockpit and deliver beyond what was initially expected.
After expanding the concept, Expedia saw what could be achieved and were behind us all the way. We got cracking on the project with a programming resource, and the “The Anatomy of the Digital Traveller” campaign was launched in December 2013....
Jeff Domansky's insight:
Look out for interact-phics - interactive infographics - to blossom.
A three-year study from Scratch, an in-house unit of Viacom, found that a third of millennials believed they won't need a bank in the future. These millennials, defined as those between ages 18 to 33, also ranked the top four banks in the "ten least loved brands" and would rather go to the dentist than to their bank.Is this surprising?
This segment of the population has grown up in an era that saw trust in banking erode due to the financial crisis and a near stagnant economy. This is also a period when new technology has enabled firms like Simple, Moven, Square and PayPal to be more relevant with a generation that would rather handle finances on their phone than in a branch.
Here are some of the findings from the Millennial Disruption Index:
2013 was a great year for social media but a somewhat forgettable one for online security, with a series of high-profile software glitches and exploits causing a lot of damage, both in reputations and finances, throughout the year.
Consider Twitter, for example. A hacked Associated Press (@AP) tweet that reported an explosion in the White House and an injured President Obama triggered an immediate collapse in the stock market costing hundreds of millions of dollars.
Sure, the exploit was quickly rectified and calm resorted, but the event shined a light on the sheer power of Twitter to move markets on news, even if it was falsified. Target, Amazon, NASDAQ and others also had major technical snafus in 2013, and this visual from Cast Software takes a closer look at last year’s biggest software disasters....
We all post updates across different social media channels. But if you ever wondered about a picture perfect post….then this article is just for you.
...You may be present different social media platforms but each social media channel has its own workaround. As an example, on your Facebook fan page, a “less is more” approach to status updates, teasing the audience so they can’t resist clicking on your link, can pay dividends. Whereas on Pinterest, images without faces get more repins, while tagging relevant users across all social platforms is an easy but effective way to get their attention and help spread the word.
This infographic from mycleveragency explains how you can create picture perfect posts on social networks....
Do you like to strut your stuff when it comes to social media or do you have a tendency to get involved in protracted Twitter debates? Maybe you prefer to stay on the fringes?
Those are just some of the dozen distinct personalities revealed by a research project investigating the extent of the influence of social media in people’s lives.
The survey, conducted by online bank First Direct, found that social media, and the technology we use to access it, could be changing our personalities in quite fundamental ways as some of us exhibit traits very different on social networks to those that we have in the real world.
Dr David Giles, a reader in media psychology at Winchester University, who helped analyse the findings said that mobile devices in particularly have had a big impact not just on the amount of time we spend using social networks but on our personalities....
Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies. They constantly strive to be the best at what they do by combining proven strategies with the latest and greatest tools to crush their marketing objectives.LinkedIn, loves being in the business of helping professionals achieve success through such sophisticated approaches.That’s why Li created the Sophisticated Marketer’s Guide to LinkedIn.
Jeff Domansky's insight:
Looking for lead love on LinkedIn? You'll find it with this infographic loaded with tips.
A couple of things that I love about this infographic:1. It is a lot of fun. Sometime in the course of reading down you might be convinced that you can harmlessly eat something that you’ve dropped on the ground for five seconds or less.2. It comes with a disclaimer at the end that it is fictitious. 95% of infographics should probably come with this disclaimer, but this is the only one I’ve ever seen that actually does.I’m curious to know your thoughts on this one (to vet whether I’d ever want to eat with you)...