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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] | World's Best Infographics | Scoop.it

Great storytelling is a great differentiator.

Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.

People like making decisions quickly, and it'll be easier for them to choose your stuff if your message resonates with them. After all, content helps people travel through the inbound marketing methodology so that, someday, they might buy something from your company and spread your company's story with others.

But, as you may have noticed, a lot of people are trying to tell stories these days. How are you going to set yours part from the pack? And where on earth do you begin creating compelling stories for your brand?...

Jeff Domansky's insight:

Here's how you can use great storytelling for better social selling.

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Jeff Domansky's curator insight, April 16, 11:32 PM

Here's how you can use storytelling for great story selling.

rodrick rajive lal's curator insight, April 17, 2:26 AM

A useful article which speaks volumes about the importance of developing the story telling culture. This is not just about entrepreneurs and business heads but also about educators and facilitators. The storytelling culture can make learning more experiential, it caters to congintive learning, that is social congintive learning. While no doubt the article is for corporates and business houses, I feel it has a lot of relevance in the field of education, both at school and in college. Think for example, how many more people would like to go through the story of your research on values rather than a dry statistical analysis of how values matter!

Marco Favero's curator insight, April 17, 3:16 AM

aggiungi la tua intuizione ...

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A Wonderful Visual Outlining The 7 Steps of Good Storytelling ~ Educational Technology and Mobile Learning

A Wonderful Visual Outlining The 7 Steps of Good Storytelling ~ Educational Technology and Mobile Learning | World's Best Infographics | Scoop.it

Today's post is one example of this collaborative co-construction of the content of this blog. I was sent this wonderful graphic from one of my readers and I found it very relevant to what we have been talking about in the digital storytelling section here in Educational Technology and Mobile Learning. The infographic below has been designed by CMA and features the 7 steps to the perfect story.

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LaraBadioli's curator insight, December 2, 2013 7:59 AM

Know your hero inside and your monster outside: tell everything with the rulde 2+2. 

Nick Hester's curator insight, December 2, 2013 12:08 PM

Story telling is an extreemly effective marketing technique, its also more interesting for the recipient.

María Dolores Díaz Noguera's curator insight, December 5, 2013 3:40 PM

Great one.

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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | World's Best Infographics | Scoop.it

Via The Digital Rocking Chair, Ali Anani
Jeff Domansky's insight:

I liked this visual depiction of steps to better storytelling - both fun and informative.

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KindredReaders's curator insight, January 2, 2014 11:45 AM

great visual reference!

Ali Anani's curator insight, January 3, 2014 1:39 AM

Creative writing in steps

Gennia Holder's curator insight, January 14, 2014 9:50 AM

This a great list, but, perfect?  I don't know about that :)  Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.

 

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Brightcove | Make Content Marketing Work in a Social Mobile World

Brightcove | Make Content Marketing Work in a Social Mobile World | World's Best Infographics | Scoop.it
Brightcove Video Cloud is the leading online video hosting platform. Use Brightcove Video Cloud for affordable video hosting solutions to deliver high quality online videos on websites, smartphones and tablets.
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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | World's Best Infographics | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.


Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.


OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....

Jeff Domansky's insight:

Interesting research on how storytelling affects your brain and why it matters to marketing.

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Kavita Sahgal's curator insight, June 10, 2014 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 2014 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Moons Lucien's curator insight, June 13, 2014 3:59 AM

Would preffered to be storyselling or picth featured selling when you meet a saleman or you will meet a customer? think two minutes?

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Storytelling

Storytelling | World's Best Infographics | Scoop.it
We need more fun and great stories built into marketing strategies (not just around the campfire...)
Jeff Domansky's insight:

Useful storytelling perspective.

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Storytelling: One Frame at a Time | Best Infographics on the Planet

Storytelling: One Frame at a Time | Best Infographics on the Planet | World's Best Infographics | Scoop.it

The numbers don't lie.- A brand's best story is framed online with photos  or video. On Facebook, videos are shared 12x more than links and text combined. Photos are liked 2x more than text updates. 42% of Tumblr posts are photos. Over 700 YouTube videos are shared on Twitter every minute.

 

Need we say more?

Jeff Domansky's insight:

The numbers are convincing. Visuals tell the story... every time.

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