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World's Best Infographics
Celebrating the FINE ART of visual communication in social marketing
Curated by Jeff Domansky
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Infographic: 29 super tips to improve B2B email campaign performance

Infographic: 29 super tips to improve B2B email campaign performance | World's Best Infographics | Scoop.it

Are your email campaigns suffering from lackluster results? Try these 29 super tips to boost open rates, increase click-through and drive higher response rates faster than you can say "spam trigger."

Jeff Domansky's insight:

Useful tips to help you get better email results.

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Jeff Domansky's curator insight, September 9, 10:35 PM

Useful tips to help you get better email results.

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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | World's Best Infographics | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.


Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.


OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....

Jeff Domansky's insight:

Interesting research on how storytelling affects your brain and why it matters to marketing.

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Kavita Sahgal's curator insight, June 10, 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Moons Lucien's curator insight, June 13, 3:59 AM

Would preffered to be storyselling or picth featured selling when you meet a saleman or you will meet a customer? think two minutes?

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The Many Varieties of Whiskey | Visual.ly

The Many Varieties of Whiskey | Visual.ly | World's Best Infographics | Scoop.it
From scotch to bourbon, this chart categorizes all the types of whiskey.
Jeff Domansky's insight:

A very tasty, and informative, infographic.

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Jeff Domansky's curator insight, April 12, 7:28 PM

A very tasty, and informative infographic.

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How women dominate social media | LeadersWest

How women dominate social media | LeadersWest | World's Best Infographics | Scoop.it
Women access social media via mobile devices more than men and are driving the growth of the visual social web.


The top three reasons Women dominate social media shared by Golden Girl Finance were:

  1. ‘Women not only use social media more often than men, but they use these sites in more ways’;
  2. ‘Women are leading the trend of using their phones and tablets to check their social media accounts’; and,
  3. ‘Women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men.’...
Jeff Domansky's insight:

Except for LinkedIn, women really do dominate the major social media channels.

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Jeff Domansky's curator insight, March 18, 11:21 PM

With few exceptions (LinkedIn), women really do dominate social media. An excellent infographic.

Elsie Whitelock's curator insight, March 21, 11:34 AM

Yup.

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Measuring Your Content Marketing | Social Media Today

Measuring Your Content Marketing | Social Media Today | World's Best Infographics | Scoop.it

Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. But how do you measure the success of each of your targeted activities?


The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success....

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Jeff Domansky's curator insight, January 27, 9:27 AM

What's the measure of content marketing success? @PamDyer shares tips.

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Why Relationships Matter More Than Ever in Social Selling

Why Relationships Matter More Than Ever in Social Selling | World's Best Infographics | Scoop.it

Social selling is at the core of what we do as marketers but one piece of the puzzle has been missing. We've forgot about the power of relationships.In a recent study, Introhive found that 98% of sales professionals believe that relationships are the most important aspect of sales. It sounds obvious when you hear it, but it’s rarely where time and efforts are spent. Thousands of professionals around the world are wasting time cold calling new prospects while ignoring the customers they already have. As a result, these customers are finding services and products at their competitors because they invested in building and establishing that relationship.


I've seen many businesses, primarily those in advertising and SEO, lose clients because they didn’t focus on the relationship. Don Draper once said, The day you sign a client is the day you start losing one. And it’s the truth. You need to focus on building a relationship with your clients that is built on trust and a clear understanding that you’re both looking to achieve their goals together.


You can do this by spending time on Twitter finding great content to share with your clients or taking them out for dinner. You might be surprised how easy it is to improve your relationships with existing clients and potential prospects using content marketing techniques or an old fashioned phone call. It’s the little gestures that can help take your relationships to the next level and make your career and business prosper....

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Phyllis Smith's curator insight, September 29, 2013 3:30 PM

Build a relationship before you try to sell.

BSN's curator insight, September 30, 2013 9:05 AM

#BusinessTips

Phil Lauterjung's curator insight, September 30, 2013 2:28 PM

add your insight...

 
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The Power of Video Email Marketing – 2x infographic

The Power of Video Email Marketing – 2x infographic | World's Best Infographics | Scoop.it
Typically small business and startups, use email marketing to reach the target audience and drive conversion rate. But Now a days email marketing are getting a negative reputation, ending up discarded in spam inbox. INFLUENCE OF THE VIDEO According to a survey report from GetResponse, an email marketing company majority small business see videos as a virtual medium through which to communicate to their audience. HOW TO SUCCESSFULLY EMBED VIDEOS INTO AN EMAIL CAMPAIGN Sure, including glittery moving pictures in your strategy can gain attention but does it gainer any value? Here is a checklist to incorporate videos the right way....
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Infographic: Why marketers choose certain colors

Infographic: Why marketers choose certain colors | World's Best Infographics | Scoop.it
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.
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WEDCBiz's curator insight, May 22, 2013 10:21 AM

Not that all of us agree with painting our daughters' rooms pink, but still, color is something we should consider when branding our small businesses.

Ali Anani's curator insight, May 23, 2013 12:16 AM

A must reading to know your feelings and feelings of others

Alison D. Gilbert's curator insight, May 23, 2013 5:12 PM

Red is a color that stimulates the appetite for food. Blue suppresses it.

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Best Practices for Promoting Infographics | Search Engine People

Best Practices for Promoting Infographics | Search Engine People | World's Best Infographics | Scoop.it

With thousands of infographics posted on a daily basis, it can take a lot of work to get your latest creation the online attention it deserves. This can be problematic if you've invested the time, money and resources and the infographic fails in promotion. As the owner of both an infographic design agency and an infographic submission website, I've seen my share of promotion wins and promotion flops. While not all infographics have what it takes to make it in even the best of promotion circumstances, here are some tips for success....

Jeff Domansky's insight:

Solid tips for promotiong your next infographic.

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The App Economy | Visual.ly

The App Economy | Visual.ly | World's Best Infographics | Scoop.it
The app economy is booming and with the opportunities it creates, app development is becoming one of the trendiest professions.
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The State of Mobile Content Marketing | Visual.ly

The State of Mobile Content Marketing | Visual.ly | World's Best Infographics | Scoop.it

Stats and predictions for mobile content marketing, provided by corporate blogging platform, Compendium, and email marketing software, ExactTarget. Mobile content marketing is imperative to a bottom line and click throughs - plan, optimize, execute....

Jeff Domansky's insight:

More big mobile marketing potential illustrated in this powerful infographic...

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How to Size Images on Social Media: A Cheat Sheet | Cyberjournalist

How to Size Images on Social Media: A Cheat Sheet | Cyberjournalist | World's Best Infographics | Scoop.it
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Jeff Domansky's curator insight, February 18, 2013 10:36 PM

This is an excellent resource for bloggers and web designers. It illustrates how a good infographic can deliver practical, useful information.

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How Does Social Media Affect Purchase Decisions [INFOGRAPHIC]

How Does Social Media Affect Purchase Decisions [INFOGRAPHIC] | World's Best Infographics | Scoop.it

When purchasing new gadgets, house and other times, buyers turn to social media for reviews and opinions. The following infographic shows the growing importance of ecommercse inbound marketing and how social media influence the buying decisions.

 

Source: http://ijustdid.org/2013/02/social-media-and-ecommerce/


Via Jonha Revesencio, Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Marketers take note...

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healincomfort's curator insight, February 21, 2013 1:30 AM

add your insight...Get Ready it's heeeerrrrreeee

 
Virakboth Hang's comment, March 22, 2013 7:29 AM
Social media influences in purchase decisions because it is a place where consumers ask for information and advice from their friends before making a purchase.
Virakboth Hang's comment, March 22, 2013 7:29 AM
Social media influences in purchase decisions because it is a place where consumers ask for information and advice from their friends before making a purchase.
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INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much

INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much | World's Best Infographics | Scoop.it

... According to a study by YuMe and Nielsen, between 2010 and 2012, millennial males have cut their TV viewership by 10% — more than any other demographic. YuMe found that if advertisers moved 10 to 30% of their TV budgets to Internet and cross-platform campaigns, they increased their reach up to 11%. 


Check out the "shift happens" infographic to find out more about reaching millennial males in the digital age and to get the full story on digital advertising. Click to get the complete study.

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Jeff Domansky's curator insight, June 18, 10:07 AM

Advertisers are spending way too much trying to reach millennial males. A shift in marketing thinking is critical.

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7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst

7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst | World's Best Infographics | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Here are seven ways brands are using social media to increase customer loyalty this year....

Jeff Domansky's insight:

Good look at 7 social media trends for 2014.

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Jeff Domansky's curator insight, April 15, 1:10 AM

Useful look at 7 key social media trends in 2014.

Steph Alexandra's curator insight, August 25, 2:17 PM

Dashburst headlines seven ways that brands have taken to  social media to increase their customer loyalty. Though this article focuses more on business branding, it is usefully to those who may be looking to market their own product or service through social media, and need suggestive ways on how to do this.  This article is helpful as it lists a variety of ways to represent yourself online and successfully reach out to a community. 

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Infographic: The Anatomy of a Connected Consumer | Gigya's Blog

Infographic: The Anatomy of a Connected Consumer | Gigya's Blog | World's Best Infographics | Scoop.it

The Internet of Things will account for 9 billion devices by 2018 (Business Insider), mobile will account for 21% of all online purchases by 2015 (Google), and social network users will surpass 2 billion by 2016 (eMarketer). Ironically, despite the explosion of technology, channels and devices, today’s continuously connected consumers are harder to reach than ever before.!


This infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape....

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Jeff Domansky's curator insight, March 23, 2:02 AM

Find the new connected consumer and you will find a healthy target market.

aanve's curator insight, March 23, 11:28 PM

www.aanve.com

 

Alison D. Gilbert's curator insight, March 25, 3:11 PM

What part of the body does your business focus on?

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How Typography Affects ConversionsConversions | Quick Sprout

How Typography Affects ConversionsConversions  | Quick Sprout | World's Best Infographics | Scoop.it

When you think about conversion optimization, what comes to mind? Testing colors, call-to-action buttons, headlines, and other elements including text, right?


Although those elements do affect conversions, what about other design aspects such as typography?


I know what you are thinking. How the heck does typography affect conversions? Well, certain font types will affect people’s decisions in different ways. For example, if you are trying to get your users to agree with a passage, they are more likely to do so if you use the font type Baskerville....

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Jeff Domansky's curator insight, March 15, 12:48 PM

Typography affects conversion? Who knew?

aanve's curator insight, March 15, 11:02 PM

www.aanve.com

 

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20 interesting Infographics on email marketing

20 interesting Infographics on email marketing | World's Best Infographics | Scoop.it

Email marketing has become one of the strongest marketing tools in present time. Buyers are trying to reach their potential customers and consumers through emails. This is one of the most effective yet cost saving technology which allows any company to directly reach up to its customers.


Almost 70% of internet users buy online products and email marketing plays a very significant role in that. Email can efficiently carry all the information about a product that consumer can read and understand at ease.


Email communication also allows the consumer to revert back to the seller in case of any kind of query regarding their product and services....

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Jeff Domansky's curator insight, January 26, 8:47 AM

Remember email? These infographics will remind you of the power of email marketing.

paul babicki's curator insight, January 26, 3:06 PM

more the need for #netiquette iq

http:netiquetteiq.blogspot.com

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10 Useful Social Media and Content Marketing Infographics from 2013 | AdamVincenzini

10 Useful Social Media and Content Marketing Infographics from 2013 | AdamVincenzini | World's Best Infographics | Scoop.it

I follow two rules in life:

1. Never trust a dog wearing a hat.

2. Never (completely) trust everything you read in a social media infographic.

However, infographics based on legitimate research and insights can be a form of digital gold dust too.

A couple great examples have surfaced recently and it prompted me to pull together 10 of the best social media and content marketing infographics I've seen in 2013....

Jeff Domansky's insight:

Really useful resource for marketing, social media presentations.

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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | World's Best Infographics | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

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Telling Stories with Visual Data: A Glimpse into the Future of Narrative | Harvard Business Review

Telling Stories with Visual Data: A Glimpse into the Future of Narrative | Harvard Business Review | World's Best Infographics | Scoop.it

Below is a screen grab of a masterful interactive data visualization. This narrative-driven piece byPitch Interactive manages the extra-tricky task of balancing heavy subject matter with a clear story and compelling visuals. It's a glimpse into the future of data-driven storytelling. Perhaps the most interesting thing about the piece is that it wasn't commissioned by a media organization. It was built by Pitch as a way to explore and understand this complex topic. Bravo.

 

The full data visualization is here — it's worth watching, and scrolling over for a more in-depth view.

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Jeff Domansky's curator insight, April 13, 2013 10:56 PM

Impressive storytelling using data.

Insight Narrator's comment, April 15, 2013 7:48 AM
Very rarely do I come across a great piece of data visualisation that I feel will really add value to the insight communication process, but this is a great example of combining technology, data insights and storytelling. Others should watch and learn.
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A Delicious Pie Chart for Pi Day! | Cool Infographics

A Delicious Pie Chart for Pi Day! | Cool Infographics | World's Best Infographics | Scoop.it

In honor of Pi Day (3/14) we took a dive into our library to suss out some Pie Knowledge, and ended up with the above appetizing infographic revealing the flavor breakdown of the 85,748 “pie” search results from our library. Yes, we know that “Pi” equals 3.14159… and not “Pie,” but we couldn’t resist the delicious comparison. Any way you slice it, this is some tasty data, and our mouths water for data here at Shutterstock.

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Jeff Domansky's curator insight, March 16, 2013 11:09 PM

Some infographics are just very tasty.

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Email hour by hour | Best Time To Send Email

Email hour by hour | Best Time To Send Email | World's Best Infographics | Scoop.it
Email campaign success depends upon subscriber engagement. You can analyze subscriber engagement by answering some simple questions: What time do your readers normally browse through their inboxes?...

 

One of the most important conclusions is that sending newsletters during readers’ top engagement times of 8 a.m. – 10 a.m. and 3 p.m. – 4 p.m. can increase their average open rates and CTR by 6%.

 

However, optimizing email timing takes more than awareness of top engagement times. As our research points out, it’s a combination of many factors, including knowledge of time zone differences, your subscribers’ daily routines and the practices of other marketers. Find out more for yourself:

Jeff Domansky's insight:

Lots of tips for marketing pros who depend on email.

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Ultimate Beginner's Guide To Infographic Marketing

Ultimate Beginner's Guide To Infographic Marketing | World's Best Infographics | Scoop.it

So you have an infographic – Now what? You understand the power of creative visual content and how ultra shareable infographics are, but not quite sure where to begin to push your infographic out to the world… Let’s break it down with a simple step-by-step guide to infographic marketing, link building, brand exposure and eyeballs!...


Via malek, massimo facchinetti
Jeff Domansky's insight:

Here's an excellent infographic resource...

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malek's curator insight, February 19, 2013 9:15 AM

A data rich article, keep it handy

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Five Elements of Inbound Marketing | ChooseWhat

Five Elements of Inbound Marketing | ChooseWhat | World's Best Infographics | Scoop.it

Recently we came across this great infographic by AXZM detailing the five elements of inbound marketing for your business. While they seemed to have channeled Captain Planet to design and categorize this infographic; using Earth, Fire, Air, Water, and the fifth element “Aether” that binds all other forces together.

 

It’s a great guide for a marketer or business owner just starting out in marketing. Each element is tied to an inbound marketing tactic and is partnered with a brief description of the benefit of each tactic, popular platforms, tools used and/ or best practices to implement.

What is Inbound Marketing?

Inbound marketing is a relatively new marketing concept where marketers aim at getting discovered by potential customers who are actively looking for your product or solution. This idea of “being where your customers are looking” contrasts the traditional way of marketing through television commercials, cold calling, direct mail, trade shows, etc....

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Jeff Domansky's curator insight, February 18, 2013 12:53 PM

Helpful look at inbound marketing from definition to tactics. All tied together nicely in an infographic.