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Celebrating the FINE ART of visual communication in social marketing
Curated by Jeff Domansky
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How People Buy: The Evolution of Consumer Purchasing | HubSpot

How People Buy: The Evolution of Consumer Purchasing | HubSpot | World's Best Infographics | Scoop.it

It's the great American pastime.


No, I'm not talking about baseball. Or stuffing your face with apple pie. Or arguing about politics with your family over Thanksgiving dinner. No, I'm talking about the great American pastime of buying stuff.


Unlike those other pastimes, however, which have remained relatively unchanged over the years, the way we buy has evolved considerably. For example ...


In 1914, you might've been tempted to buy a (non-branded) pastry after noticing a delicious smell emanating from the local bakery.


In 2014, you might be tempted to buy a Pop-Tart after seeing a commercial for Pop-Tarts on TV, or after reading an article about Pop-Tarts on The Wall Street Journal website, or after hearing about (or attending) a Pop-Tarts-brandedsummer concert series....

Jeff Domansky's insight:

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

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Jeff Domansky's curator insight, October 5, 2014 8:04 AM

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

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Perceptions of Advertisements | Amazing Infographics

Perceptions of Advertisements | Amazing Infographics | World's Best Infographics | Scoop.it

This infographic tackles some of the public perceptions of advertising. For example: 

- only 3% say ad claims are accurate

- 96% think more than half of weight loss ads are photoshopped 

- 38% wish ads were more accurate...

 

And much more....

Jeff Domansky's insight:

Fun look at advertising...

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INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much

INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much | World's Best Infographics | Scoop.it

... According to a study by YuMe and Nielsen, between 2010 and 2012, millennial males have cut their TV viewership by 10% — more than any other demographic. YuMe found that if advertisers moved 10 to 30% of their TV budgets to Internet and cross-platform campaigns, they increased their reach up to 11%. 


Check out the "shift happens" infographic to find out more about reaching millennial males in the digital age and to get the full story on digital advertising. Click to get the complete study.

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Jeff Domansky's curator insight, June 18, 2014 10:07 AM

Advertisers are spending way too much trying to reach millennial males. A shift in marketing thinking is critical.

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Logos: A look up the meaning in colors | Daily Infographic

Logos: A look up the meaning in colors | Daily Infographic | World's Best Infographics | Scoop.it
There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo.
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