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World's Best Infographics
Celebrating the FINE ART of visual communication in social marketing
Curated by Jeff Domansky
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15 Things We Learned About Nonprofit Content Marketers

15 Things We Learned About Nonprofit Content Marketers | World's Best Infographics | Scoop.it

CMI's Nonprofit Content Marketing 2015 research is out. Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. Here’s a quick list of our favorite insights from this year’s report, including what a best-in-class nonprofit marketer looks like.

Jeff Domansky's insight:

Useful benchmarking for best practices for nonprofit PR pros.

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Jeff Domansky's curator insight, November 6, 2:16 AM

Useful benchmarking for best practices for nonprofit PR pros.

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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | World's Best Infographics | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss, Jeff Domansky
Jeff Domansky's insight:

An excellent compilation and social media reference tool.

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Rachel Turner Dool's curator insight, October 26, 6:47 AM

Wow! what a list of stats. Some really interesting ones here...

CONETZAR's curator insight, October 30, 6:21 AM

¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte?

Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias.

También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo.

Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.

 

Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. 

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An Eight-Step Plan to Get PR-Driven Links

An Eight-Step Plan to Get PR-Driven Links | World's Best Infographics | Scoop.it

Building high-profile links from media sources isn't that difficult when you know how to approach journalists with a good story....


There's no quick fix. Even before search was on my radar, I'd always believed in integrated communications. Link-building is just another component of what should be a multi-faceted approach, and as such, I believe that links are symptomatic of a well-executed PR campaign.


For any marketing campaign you should be looking to use multiple channels. However, the purpose of this post is to specifically explore ways of working with the media, and consequently how to build links on top-tier media sites....

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Jeff Domansky's curator insight, December 17, 2013 1:50 AM

Jess Champion shares valuabls tips on using traditional PR to get social media links.

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Infographics

Infographics | World's Best Infographics | Scoop.it

An infographics collection showcasing some of the best internet marketing and social media graphics for B2B and B2C marketers. Begin here.

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Jeff Domansky's curator insight, November 9, 2013 12:49 PM

Kayak has an excellent collection of infographics for marketing and Digital PR pros.

Ritu's curator insight, August 6, 1:39 PM

Some really good infographics!

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Definition of PR? Don't Fence Me In

Definition of PR? Don't Fence Me In | World's Best Infographics | Scoop.it
What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone.


Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success.


Will “Old PR” go extinct?

Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...

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Janine Lloyd's curator insight, October 24, 2013 3:24 AM

PR professionals must include traditional PR, marketing and social media into their campaigns , otherwise you may be of limited value to many companies. "The true PR pro is open to new ideas and adopts and adapts to new disciplines and technology fluidly."

Jared Hill's curator insight, October 24, 2013 2:28 PM

Great info to maintain

Janet Vasil's curator insight, October 25, 2013 3:34 PM

The growth of online publicity and social media have changed the public relations world, but traditional methods can still work!

 

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Storytelling

Storytelling | World's Best Infographics | Scoop.it
We need more fun and great stories built into marketing strategies (not just around the campfire...)
Jeff Domansky's insight:

Useful storytelling perspective.

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A Look at PR and Communications Changes in Recent Years | Melissa Agnes

A Look at PR and Communications Changes in Recent Years | Melissa Agnes | World's Best Infographics | Scoop.it

Taking a look at PR and communications changes in recent years - a very interesting infographic.

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Effective Social Media Marketing Strategies Need a Powerful Content Plan | Business 2 Community

Effective Social Media Marketing Strategies Need a Powerful Content Plan | Business 2 Community | World's Best Infographics | Scoop.it

How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or your other marketing programs?

 

If your answer to any of these questions is “no,” you are likely missing opportunities to extend the reach of your marketing, to reinforce other promotions and activities, and to encourage your audience to make connections to your website, your blog, and other content you are producing. Effective social media marketing strategies need a powerful content plan....

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Jeff Domansky's curator insight, April 18, 2013 1:34 PM

This grid is helpful tool to make your content marketing more effective.

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A Sea of Troubles: PR impact of bad Carnival Cruise News | Visual.ly

A Sea of Troubles: PR impact of bad Carnival Cruise News | Visual.ly | World's Best Infographics | Scoop.it
Carnival cruise experiences multiple technical problems resulting in negative media coverage based on MediaMiser's monitoring and analysis.
Jeff Domansky's insight:

Useful analysis and nicely presented in this infographic.

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Jeff Domansky's curator insight, April 11, 2013 10:43 PM

Liked the crisis analysis and infographic creativity.

MediaMiser's comment, August 16, 2013 1:29 PM
Thanks for scooping our work Jeff!
Jeff Domansky's comment, August 16, 2013 4:19 PM
You're welcome MM.
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Who's Sharing What - The State of Social Sharing in 2013 | Visual.ly

Who's Sharing What - The State of Social Sharing in 2013 | Visual.ly | World's Best Infographics | Scoop.it

We're discussing the latest trends in social sharing: the ecosystem gets busier and busier, and now everybody seems to share (and overshare) stuff all day within their social graph. We tried to zoom out as much as possible for you to be able to see the whole picture: the state of social sharing in the beginning of 2013 and everything you need to know about its eight major players. -- get stellar web hosting from http://www.webhostingbuzz.com/ get high quality infographics from http://mostash.com

Jeff Domansky's insight:

Find out who's sharing what in this interesting infographic.

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Paula Arenas's curator insight, March 23, 2013 11:48 AM

Como por ejemplo, scooping o rescooping

Linda Dap's curator insight, March 26, 2013 12:27 PM

Geen Nederlandse cijfers, toch interessant om te zien wie wat op welk kanaal deelt.

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Infographic: How to Handle a PR Fail on Social Media | SocialTimes

Infographic: How to Handle a PR Fail on Social Media | SocialTimes | World's Best Infographics | Scoop.it

Domino’s faced a major crisis in 2009 after two employees defiled their pizza on YouTube, but it only took the company three and a half weeks to restore a 22 percent drop in online sentiment, according to social media monitoring service SDL. How did they do it?

 

Domino’s president Patrick Doyle put up his own YouTube video, in which he explained that the rogue employees were not only fired, but also faced criminal charges. YouTube commenters responded with the usual sarcasm, but addressing the problem on the same platform where it started helped contain it.

 

United Airlines and Nestlé, which also faced backlash after a fail, were not so lucky. Below is a comparison of how the three companies’ responses to criticism from the public either reduced or increased the amount negative things people said about them online....

Jeff Domansky's insight:

Great crisis management case study presented as an infographic.

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Email hour by hour | Best Time To Send Email

Email hour by hour | Best Time To Send Email | World's Best Infographics | Scoop.it
Email campaign success depends upon subscriber engagement. You can analyze subscriber engagement by answering some simple questions: What time do your readers normally browse through their inboxes?...

 

One of the most important conclusions is that sending newsletters during readers’ top engagement times of 8 a.m. – 10 a.m. and 3 p.m. – 4 p.m. can increase their average open rates and CTR by 6%.

 

However, optimizing email timing takes more than awareness of top engagement times. As our research points out, it’s a combination of many factors, including knowledge of time zone differences, your subscribers’ daily routines and the practices of other marketers. Find out more for yourself:

Jeff Domansky's insight:

Lots of tips for marketing pros who depend on email.

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How to Size Images on Social Media: A Cheat Sheet | Cyberjournalist

How to Size Images on Social Media: A Cheat Sheet | Cyberjournalist | World's Best Infographics | Scoop.it
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Jeff Domansky's curator insight, February 18, 2013 10:36 PM

This is an excellent resource for bloggers and web designers. It illustrates how a good infographic can deliver practical, useful information.

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How People Buy: The Evolution of Consumer Purchasing | HubSpot

How People Buy: The Evolution of Consumer Purchasing | HubSpot | World's Best Infographics | Scoop.it

It's the great American pastime.


No, I'm not talking about baseball. Or stuffing your face with apple pie. Or arguing about politics with your family over Thanksgiving dinner. No, I'm talking about the great American pastime of buying stuff.


Unlike those other pastimes, however, which have remained relatively unchanged over the years, the way we buy has evolved considerably. For example ...


In 1914, you might've been tempted to buy a (non-branded) pastry after noticing a delicious smell emanating from the local bakery.


In 2014, you might be tempted to buy a Pop-Tart after seeing a commercial for Pop-Tarts on TV, or after reading an article about Pop-Tarts on The Wall Street Journal website, or after hearing about (or attending) a Pop-Tarts-brandedsummer concert series....

Jeff Domansky's insight:

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

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Jeff Domansky's curator insight, October 5, 8:04 AM

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

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Ghostwriters, Spies, and Content Marketing’s Thought Leadership Problem | The Freelancer, by Contently

Ghostwriters, Spies, and Content Marketing’s Thought Leadership Problem | The Freelancer, by Contently | World's Best Infographics | Scoop.it

...Now that content marketing has been around long enough for trends to cement, we’re getting close to a thought leadership bubble. Too much of it has become farce. The widespread publishing of ghostwritten posts from marketing leaders will continue to cheapen the impact that comes from the leaders who regularly put in the time and effort to pen their own insightful work. To me, that point seems inarguable.


“Marketers are beginning to get less value out of these posts,” Westervelt added. “Not just because of whatever Google decides to do with guest blogging, but because being one of only a handful of CEOs to contribute a story to Forbes once in a while is a whole lot more valuable than being just one among hundreds and having your post buried within minutes of being published.”


Google, in the spirit of keeping the Internet free of clutter, has echoed this idea by penalizing some guest blogging network in search rankings to prevent readers from accessing spammy content that all sounds the same....

Jeff Domansky's insight:

Jordan Teicher tackles thorny problem of fake thought leadership and content marketing. Valuable debate and recommended reading.

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Free Technology for Teachers: Five Good Online Tools for Creating Infographics

Free Technology for Teachers: Five Good Online Tools for Creating Infographics | World's Best Infographics | Scoop.it

In my previous post I shared some advice from Randy Krum, author of Cool Infographics, about creating infographics. In his book Randy devotes a chapter to design tools. Many of the tools used by professional designers cost hundreds or thousands of dollars. But you don't have to spend anything if you want your students to try their hands at creating a data visualization in the form of an infographic. Here are five free tools that your students can use to create infographics...

Jeff Domansky's insight:

Terrific tools for your PR and content marketing toolkit too. 

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Jeff Domansky's curator insight, December 14, 2013 11:03 AM

I can vouch for three of these tools for use in marketing and PR too. A superb resource from Richard Byrne. Recommended reading 9 / 10.

Keepamericaheard Maria Catania's curator insight, December 14, 2013 4:44 PM

#keepamericaheard

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This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic) | World's Best Infographics | Scoop.it

Addvocate has an interesting take on the potential pitfalls of using social media at various stages of intoxication. As crisis communicator Jonathan Bernstein noted on his blog, keeping alcohol out of the mix isn’t as obvious as it may seem.


“Most people wouldn’t hold a press conference or shareholder meeting after spending a few hours at the bar,” he wrote, “yet for some reason many of those same people feel strangely comfortable sharing to social media when they’re in the midst of tying one on....

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Jeff Domansky's curator insight, November 3, 2013 10:32 AM

What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.... Don't try this at home ;-)

Alison D. Gilbert's curator insight, November 3, 2013 6:08 PM

Two warnings involving intoxification:
• Don't drink and drive.
• Don't get sloshed and use social media.
Both could be mistakes you could never live down.

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8 Tips For Managing A Social Media Crisis - AllTwitter

8 Tips For Managing A Social Media Crisis - AllTwitter | World's Best Infographics | Scoop.it

The key word in social media is social.


As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty.


But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens?...

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Betty Carlin's curator insight, August 29, 2013 2:23 PM

Great infographic! It's all about having a plan in place BEFORE you need it.

 

Monica McPherrin's curator insight, August 29, 2013 8:10 PM

Always have a plan in case of an emergency.

Alison D. Gilbert's curator insight, September 5, 2013 1:23 PM

Dealing with a social media crisis.

 

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Engaged vs Disengaged Employees | Visual.ly

Engaged vs Disengaged Employees | Visual.ly | World's Best Infographics | Scoop.it

Do you think your employees love their work? Think again! These are the telltale signs that your employees are starting to disengage. ...

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Jeff Domansky's curator insight, August 17, 2013 5:24 PM

How sociial works with employees. This is a really interesting infographic for employee communicators, PR and internal communication specialists.

Florence Boy's curator insight, August 21, 2013 9:11 AM

C'est bizarre, non ? Pourtant les baromètres sociaux des entreprises ne sont pas si mauvais... Les collaborateurs mentiraient-ils sur leur motivation réelle ? Il y a sans doute des modes de management à changer...

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Old vs. New PR, and What Offers Better ROI

Old vs. New PR, and What Offers Better ROI | World's Best Infographics | Scoop.it

...Traditionally, the ROI of PR that focused on Old Media was measured by a simple comparison of the size and number of mentions in a publication to the cost of advertising for that placement. What’s more, retaining an Old Media PR firm tended to cost upwards of $5,000 per month on a 6-month agreement with no guarantees. In short, calculating ROI for Old Media PR was crude and relied on a lot of ifs.

 

Enter New Media PR. With the ever-growing fragmentation in how we consume media, it only makes since for PR firms to focus on serving content in real-time via the litany of technologies that allow for media consumption. What’s more, ROI is much more easily calculable. Where Old Media PR left a lot of ifs, New Media PR offers more substance. Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt? Done and done, all at the drop of a hat.

 

Old Media PR isn’t dead, but it’s on the way out. New Media PR is the future. Adapt or die....

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Jeff Domansky's curator insight, June 4, 2013 11:23 PM

This intographic highlights differences between "old" public relations and "new" PR.

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Telling Stories with Visual Data: A Glimpse into the Future of Narrative | Harvard Business Review

Telling Stories with Visual Data: A Glimpse into the Future of Narrative | Harvard Business Review | World's Best Infographics | Scoop.it

Below is a screen grab of a masterful interactive data visualization. This narrative-driven piece byPitch Interactive manages the extra-tricky task of balancing heavy subject matter with a clear story and compelling visuals. It's a glimpse into the future of data-driven storytelling. Perhaps the most interesting thing about the piece is that it wasn't commissioned by a media organization. It was built by Pitch as a way to explore and understand this complex topic. Bravo.

 

The full data visualization is here — it's worth watching, and scrolling over for a more in-depth view.

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Jeff Domansky's curator insight, April 13, 2013 10:56 PM

Impressive storytelling using data.

Insight Narrator's comment, April 15, 2013 7:48 AM
Very rarely do I come across a great piece of data visualisation that I feel will really add value to the insight communication process, but this is a great example of combining technology, data insights and storytelling. Others should watch and learn.
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Best Practices for Promoting Infographics | Search Engine People

Best Practices for Promoting Infographics | Search Engine People | World's Best Infographics | Scoop.it

With thousands of infographics posted on a daily basis, it can take a lot of work to get your latest creation the online attention it deserves. This can be problematic if you've invested the time, money and resources and the infographic fails in promotion. As the owner of both an infographic design agency and an infographic submission website, I've seen my share of promotion wins and promotion flops. While not all infographics have what it takes to make it in even the best of promotion circumstances, here are some tips for success....

Jeff Domansky's insight:

Solid tips for promotiong your next infographic.

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A Delicious Pie Chart for Pi Day! | Cool Infographics

A Delicious Pie Chart for Pi Day! | Cool Infographics | World's Best Infographics | Scoop.it

In honor of Pi Day (3/14) we took a dive into our library to suss out some Pie Knowledge, and ended up with the above appetizing infographic revealing the flavor breakdown of the 85,748 “pie” search results from our library. Yes, we know that “Pi” equals 3.14159… and not “Pie,” but we couldn’t resist the delicious comparison. Any way you slice it, this is some tasty data, and our mouths water for data here at Shutterstock.

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Jeff Domansky's curator insight, March 16, 2013 11:09 PM

Some infographics are just very tasty.

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Ultimate Guide to Monitoring Your Online Reputation | Melissa Agnes

Ultimate Guide to Monitoring Your Online Reputation | Melissa Agnes | World's Best Infographics | Scoop.it

An excellent infographic, plus additional resources on monitoring your online reputation - from Melissa Agnes's online crisis management blog. Yesterday, Jeffrey sent me a link to this excellent infographic on monitoring your online reputation. I thought it was so well-created that I wanted to share it with you here today. Below the infographic, you’ll find additional links to past posts I’ve written that take you deeper into actually putting the excellent advice within this infographic to use. Take a look....

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We Love Public Relations

We Love Public Relations | World's Best Infographics | Scoop.it
CIPR State of the Profession 2012/13: View the results in full here: http://www.cipr.co.uk/content/state-of-the-pr-profession-2013
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Jeff Domansky's curator insight, February 21, 2013 2:23 PM

Here's a useful look at the PR profession in the UK.