World's Best Infographics
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World's Best Infographics
Celebrating the FINE ART of visual communication in social marketing
Curated by Jeff Domansky
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Study: What Motivates Facebook Users to Share Content

Study: What Motivates Facebook Users to Share Content | World's Best Infographics | Scoop.it

What motivates people to share content? This is one of the key questions all content marketers would love to understand more about. And while sharing, in itself, is rarely the end goal, shares do help spread the message and connect your content with a wider audience.


To get a better understanding of what motivates content shares, content strategy group Fractl has conducted a study of what motivates Facebook users, specifically, to share a post.


Fractl surveyed more than 2000 Facebook users to gain insight into what inspires them to click Like or Share on The Social Network. Among their key findings, Fractl's researchers found that: 


- Only 1 out of 10 respondents noted that their primary reason for sharing content was to educate their network, though more than half (55%) noted they do want to share useful content


- Women are 26% more likely to share content more than once a day compared to men, while Baby Boomers are 19% more likely to share more than once per day than any other generation


- 40% of respondents admitted to sharing content to make themselves look good. 


- Users with larger networks (over 500 friends) are 7% more likely to share content that maintains a certain image of themselves....

Jeff Domansky's insight:

A new infographic by Fractl aims to provide some new insight into the motivations behind shares on The Social Network.

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Jeff Domansky's curator insight, June 23, 2016 12:58 AM

A new infographic by Fractl aims to provide some new insight into the motivations behind shares on The Social Network.

Iliana Bussell's curator insight, June 23, 2016 12:16 PM
We try to vary our posts....useful info and tips, educational info and entertaining posts....but shares and likes are hard to come by!  Please help us out and share our content if you find it useful or entertaining.
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Evaluate Your Facebook Page | The Best Infographics on the Planet

Evaluate Your Facebook Page | The Best Infographics on the Planet | World's Best Infographics | Scoop.it
Evaluate Your Facebook Page With This Simple Checklist...
Jeff Domansky's insight:

Nice tips for stronger Facebook page results.

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Facebook Analytics: The Only Guide You'll Ever Need | Ian Cleary

Facebook Analytics: The Only Guide You'll Ever Need | Ian Cleary | World's Best Infographics | Scoop.it

What social media analytics do you use to verify that your Facebook Page is working well?

What do you monitor and improve on, on a weekly or monthly basis?

We have all heard about organic reach declining on Facebook and
… of course, that is true.

It’s harder to get reach. But you can increase your reach and engagement if you monitor your analytics....

Jeff Domansky's insight:

Great Facebook measurement tips from Ian Cleary.

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Jeff Domansky's curator insight, August 16, 2015 4:06 PM

Great Facebook measurement tips from Ian Cleary.

workmanowe's comment, August 16, 2015 11:04 PM
Its splendid :)
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Business or personal: What is Facebook for? | Best Infographics on the Planet

Business or personal: What is Facebook for? | Best Infographics on the Planet | World's Best Infographics | Scoop.it

Facebook has become the number one personal connection platform online. Heck, for many people, posting a status update to Facebook is the most important part of their day! But as these but just for personal use at all! Facebook has become a critical tool for business all kinds to grow their brand online. But is that the main use of Facebook these days? Business or personal. What gives Facebook really for?

Jeff Domansky's insight:

Facebook can be a business tool. Here's how....

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