World's Best Infographics
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World's Best Infographics
Celebrating the FINE ART of visual communication in social marketing
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Public Relations & Social Media Insight
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How People Buy: The Evolution of Consumer Purchasing | HubSpot

How People Buy: The Evolution of Consumer Purchasing | HubSpot | World's Best Infographics | Scoop.it

It's the great American pastime.


No, I'm not talking about baseball. Or stuffing your face with apple pie. Or arguing about politics with your family over Thanksgiving dinner. No, I'm talking about the great American pastime of buying stuff.


Unlike those other pastimes, however, which have remained relatively unchanged over the years, the way we buy has evolved considerably. For example ...


In 1914, you might've been tempted to buy a (non-branded) pastry after noticing a delicious smell emanating from the local bakery.


In 2014, you might be tempted to buy a Pop-Tart after seeing a commercial for Pop-Tarts on TV, or after reading an article about Pop-Tarts on The Wall Street Journal website, or after hearing about (or attending) a Pop-Tarts-brandedsummer concert series....

Jeff Domansky's insight:

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

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Jeff Domansky's curator insight, October 5, 2014 8:04 AM

Learn how people have changed their purchasing habits over the last hundred years. Recommended reading for ad, marketing and PR pros. 9/10

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Sink or Swim: How to Brand Without Getting Eaten Alive | Visual.ly

Sink or Swim: How to Brand Without Getting Eaten Alive | Visual.ly | World's Best Infographics | Scoop.it
Branding isn't easy. If it was, every business in the world would have a successful ad campaign and company. With strong ideas and a good execution pl
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Why Content Marketing is the New Branding | Copyblogger

Why Content Marketing is the New Branding | Copyblogger | World's Best Infographics | Scoop.it
Branding isn't your company name. It’s not a tag line. It’s not a logo. Branding is just another name for creating a perception. When market
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