In today’s world of innovation, creative diasporas are everywhere. I saw one of the best examples of how the entrepreneurial spirit drives them in Ho Chi Minh City, Vietnam. Vincent Mourou and Samuel Maruta, two French entrepreneurs based in the Vietnamese city for several years, don’t make mobile phones or disruptive apps. They make chocolate. These chocolatiers have succeeded with gusto, in the sense of the word’s use in music: what is pleasing to hear … and to taste.