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ZennoPoster 5 Web Automation Bot creation softwareZennoLab.com

ZennoPoster 5 Web Automation Bot creation softwareZennoLab.com | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
ZennoPoster 5 Web Automation Bot creation software
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ZennoPoster | ZennoLab.comZennoLab.com
Универсально
ZennoPoster 5 – решение «всё в одном» для автоматизации SEO задач. Избавьте свою работу от рутины при помощи ZennoPoster 5!

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Что я понял о контент-маркетинге, когда проанализировал 614 постов

Что я понял о контент-маркетинге, когда проанализировал 614 постов | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Cоздатель маркетинговой стартегии Amazon , NBC , GM , HP и основатель компании KISSmetrics Неил Патель проанализировал посты в собственном блоге и рассказал, как окупается контент, для чего подходят разные форматы и какими текстами делятся. Материал переведен командой Newочём для Relap.io. Можете себе представить, что я опубликовал 614 постов на Quick Sprout? Мой первый пост вышел 16 апреля…
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Пользователям нравится читать личные и неоднозначные истории
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4 Steps To Building A Content Marketing Business Case

4 Steps To Building A Content Marketing Business Case | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Despite a huge surge in the adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives s
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= №1 - Ask for a Realistic Budget

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Маркетинг как он есть и пить

Короче Котлера, проще комикса
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Маркетинг как он есть и пить: Короче Котлера, проще комикса.
Супер-обзор сделала Татьяна Козловская

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How to Market to the Hyper-Informed Customer | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

How to Market to the Hyper-Informed Customer | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Ecommerce allows for customers to have access to a wide variety of products at a second's notice. Online shopping has turned into a research project, with every product, service and company being able to be made transparent in just seconds. Read on to learn how the Internet has made marketing a two-way street and how marketers can thrive in this environment.
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Key takeaways (TL;DR)

Be upfront with your customer with what he or she can expect from your product.Market your company values as a part of why customers should purchase from you.Interact with customers on social media and respond quickly to requests and inquiries.Handle customer service related issues with a long-term customer relationship in mind.
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6 Common Myths about Content Creation on Facebook - socialmouths

6 Common Myths about Content Creation on Facebook - socialmouths | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Here are some of the biggest Facebook myths about content creation. Let’s de-bunk them one by one.
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Lies, lies, lies! It’s all lies! ??? - The True! - 6 Common Myths about Content Creation on Facebook 

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SEO in 2016 | Splash Copywriters

SEO in 2016 | Splash Copywriters | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Do you want better SEO results next year? Some of the world’s top SEO experts reveal what the future of SEO will look like in 2016.
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#prediction #SEO2016 - как в анекдоте про ковбоев: "... и тогда я скажу: старина Билл, ты ничуть не изменился..."

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7 Tools for Building an Infographic in an Afternoon (Design Skills or Not)

7 Tools for Building an Infographic in an Afternoon (Design Skills or Not) | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
A quick overview of the best (free) infographic makers and how to quickly build a beautiful infographic - design skills or not.
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The 7 Best Infographic Makers for Building an Infographic From Scratch (Design Skills or Not)
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The Ultimate Online Tools List - The Social Ms

The Ultimate Online Tools List - The Social Ms | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
The regularly updated list of online tools we love and recommend. Includes social media, hosting, writing and others.
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The Ultimate Online Tools List
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B2B Demand Generation

B2B Demand Generation | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Accelerate growth with our Marketing Optimization Engine Program. We develop the right inbound and outbound strategies to address your demand gen needs
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The Lotus Growth Approach to Demand Generation

B2B Demand Generation

 
 
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Category: Build Youtube Like Video Sharing Site

Category: Build Youtube Like Video Sharing Site | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Though the world’s favorite in video sharing sites, YouTube, is one of the richest source of video   collections in the world, some YouTube-like websites, or “YouTube clone scripts” as they...
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Build Youtube Like Video Sharing Site - Kernel Video Sharing is a moderately priced Youtube clone script KVS-video-tube-optimizer

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False Assumptions and Wrong Metrics Kill Your Marketing Success

False Assumptions and Wrong Metrics Kill Your Marketing Success | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
In marketing we all make many assumptions. Marketing success can only come if we question our assumptions and use the right metrics to measure success.
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For Marketing Success: Test your assumptions and get your metrics right
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Which UX Deliverables Are Most Commonly Created and Shared?

Which UX Deliverables Are Most Commonly Created and Shared? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Static wireframes are the most popular UX deliverable, but 11 different deliverable formats were used by at least half the professionals we surveyed.
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Traditionally, in the context of #userexperience, a deliverable is a document that serves as a record of work that has occurred. The deliverables for a project are the tangible record of the work that occurred, whether that work was research or design. Some of the classic deliverables that come out of UX work are usability-test reports, wireframes and prototypes, site maps, personas, and flowcharts.

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11 Essential Elements of an Effective Social Media Business Plan

11 Essential Elements of an Effective Social Media Business Plan | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Want to know where and how to spend your time online? Here's your plan! 11 essential elements of an effective social media business plan.
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Вот квинтэссеция из 11 эсссенциальных элементов эффективной соцмедийной стратегии на 2016 год!

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Google is about to start favoring HTTPS sites in search results

Google is about to start favoring HTTPS sites in search results | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
To protect users from cyber attacks, Google has announced that it will start prioritizing secure HTTPS URLs even if they don't have links pointing to them.
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This article has been updated to reflect that HTTP sites will not be affected in search unless they have an HTTPS equivalent. We apologize for the misunderstanding.

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How to Use Facebook to Drive an Insane Amount of Traffic

Would you like to know how to use Facebook to drive an insane amount of traffic? With the constant Facebook changes, it's harder than ever to keep up - much le…
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How to Drive a FRIGGIN TON of Traffic with Facebook (Yeah, THAT MUCH!)

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Исследование эффективности низкочастотных запросов

Исследование эффективности низкочастотных запросов | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Составление полного и отвечающего поставленным задачам семантического ядра – половина успеха от запущенной рекламной кампании. Вдумчивый и тщательный отбор ключевых слов помогает сэкономить деньги клиента, достичь поставленных KPI, и сократить трудозатраты на дальнейшие аналитику и исправление ошибок.
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Результат подтвердил общее мнение – чем менее частотный запрос, тем выше его коэффициент конверсии.

Хотелось бы отдельно отметить, что запросы с частотой от 1000 до 5000 показывают большую эффективность практически по всем параметрам, то есть это та группа запросов, на которую стоит обращать внимание при подборе слов. Что же это за запросы? 20% этих запросов содержит слово «купить», остальные являются запросами узкокатегорийными, либо бренд+категория:

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Что обсуждали на Optimization-2015: итоги 2015 и прогнозы на будущее

Что обсуждали на Optimization-2015: итоги 2015 и прогнозы на будущее | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Подробный и интересный отчет о том, как прошла конференция Optimization-2015: итоги года и новости от представителей Яндекса и Google, кргулый стол с Андреем Липатцевым, Александром Садовским и Андреем Калининым, советы, как дальше развивать сайты.
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 Позиция Александра Садовского проста: «не мешайте индексации, делайте хорошо своим пользователям — вот абсолютно белые методы».

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Digital engagement: All decisions should benefit the end-user - The Authentic Storytelling Project

Digital engagement: All decisions should benefit the end-user - The Authentic Storytelling Project | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
There’s way too much talk about converting people to do what we want them to do out there. It’s about me, me, me – the organization who happens to own the website I’m on, or whose social media account happened to show up in my feed while I was actually paying attention. We focus on …
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Every time we create content online, add features to our website, we should ask ourselves: How does this help our interested communities (aka target audience)?

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Anne Cohen: SEO Basics 2016

Anne Cohen: SEO Basics 2016 | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

#prediction #SEO2016 - как в анекдоте про ковбоев: "... и тогда я скажу: старина Билл, ты ничуть не изменился..."

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How To Measure Your Digital Marketing Efforts [Infographic]

How To Measure Your Digital Marketing Efforts [Infographic] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Digital marketing. You know you have to do it. In fact you relish the challenge. But how do you know if your efforts are working? Turns out that’s a question countless agencies and start-ups are as…
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How To Measure Your #Digital#Marketing Efforts [Infographic]

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Русский в борьбе за трафик в США — Основатель Trends Brands Анастасия Сартан об основной проблеме российских стартапов в Америке

Русский в борьбе за трафик в США — Основатель Trends Brands Анастасия Сартан об основной проблеме российских стартапов в Америке | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Основатель интернет-магазина Trends Brands Анастасия Сартан написала для vc.ru колонку о том, как российские стартапы пытаются решить проблему привлечения пользователей в США — стране, стартап-рынок которой уже перенасыщен различными проектами.Анастасия собрала мнения российских предпринимателей, по...
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Российские предприниматели привыкли, что каждая новая вещь на родине заметна и получает много внимания при небольших усилиях. Потому что этих новых вещей не так много. И, кажется, что только по прошествии какого-то времени работы в Америке они перестраиваются с мыслей: «Ок, я сейчас решу эту проблему пользователей, а потом привлеку трафик» на «я должен решить эту проблему пользователей так, чтобы они сами почувствовали желание ко мне прийти».

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Life Hacks: Ignite Your Social Heartbeat - Social Business Insights Blog

Life Hacks: Ignite Your Social Heartbeat - Social Business Insights Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Another Super Bowl for the books. The Pats took home the championship and the world seems to care a little less about deflated balls. Moving on…February is the month that most of us celebrate love and making connections—it’s the perfect time to focus on inflating your social strategy.



Social is not
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Life Hacks: Ignite Your Social Heartbeat by Rebecca Wissinger  February 3, 2015

Whether you’re aiming to grow social for your business or personal, this month’s edition of the IBM Social Business LifeHacks series will Ignite your social heartbeat. 

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The best content marketing tools for the measuring phase (6/6) | Scoop.it Blog

The best content marketing tools for the measuring phase (6/6) | Scoop.it Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Content marketing is 63% less expensive than traditional advertising. Here are the best content marketing tools for the measuring phase, 6th and last phase of the content marketing cycle.
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The best content marketing tools for the measuring phase (6/6)
Posted on October 21, 
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Facebook Ads; Examining the Main Elements | MAC5.ca

Facebook Ads; Examining the Main Elements | MAC5.ca | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Facebook for Business is now a Pay to Play model and as a result, for many the only way to acquire new fans is to advertise. This lengthy post is what happens when we get two highly talented MAC5 marketers together on a project, we hope you found some value here and most of all enjoyed the read!
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Facebook for Business is now a Pay to Play model and as a result, for many the only way to acquire new fans is to advertise. This lengthy post is what happens when we get two highly talented MAC5 marketers together on a project, we hope you found some value here and most of all enjoyed the read!

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