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Весь маркетинг в трех простых уравнениях

Весь маркетинг в трех простых уравнениях | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
маркетинг = продажи маркетинг = продукт продукт = продажи
Alexander Abramov's insight:

Думаю, это упрощенчество )
Желательно сформулировать что-то вроде:
маркетинг = ... + продукт + продажи + ...
Всё же, маркетинг больше, чем продукт + продажа
Как и само предпринимательство, или бизнес.
Это "живой организм".
И, если деньги - денежные потоки - это кровь, кровеносная система бизнеса, то маркетинг - нервная система бизнеса, и центральная, и периферическая - вся.
Значит, без живого маркетинга бизнес, как и биологический организм, или орган, можно только "гальванизировать", то есть, давать электрические разряды, от которых происходят подёргивания и судороги, но ничего осмысленного и целенаправленного.
Думаю, это правильное понимание маркетинга )

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Free Ebook: Master Facebook Marketing in 10 Days

Download HubSpot’s free ebook to learn how to get more fans and customers from Facebook.
Alexander Abramov's insight:

Free #Ebook: How to Master #Facebook #Marketing in 10 Days
Increase your reach and attract more business on Facebook http://hub.am/16Dm3kk

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11 Vital Points of a Social Media Marketing Plan -

11 Vital Points of a Social Media Marketing Plan - | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Tweet Have you got a social media marketing plan? Would you like to learn how to create one? There is no question that social media is an effective and powerful tool for business and product marketing. Everyone can now be found on Facebook or Twitter or both; and even those who proudly say they use […]
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for Beginners - Have you got a #socialmedia #marketing plan? Would you like to learn how to create one? #SMM #vk #b24 http://socialmarketingwriting.com/11-vital-points-of-a-social-media-marketing-plan/

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7 Steps to Digital Marketing Nirvana [infographic] - Smart Insights Digital Marketing Advice

7 Steps to Digital Marketing Nirvana [infographic] - Smart Insights Digital Marketing Advice | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Guidelines and research on how businesses manage and improve digital marketingSo, you know the importance of digital marketing is increasing all the time a. Marketing topic(s):Capability and performance review.
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Guidelines and research on how businesses manage and improve digital marketing
Managing-Digital-Marketing-7-steps-Infographic

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Infographic Marketers Growing Appetite

Infographic Marketers Growing Appetite | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
As the consumption of apps increases among customers and employees, marketers hunger for serving up apps builds.
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Infographic: Marketers' Growing
Marketers are enthusiastically dishing out mobile apps. And customers aren't the only ones consuming these apps; employees are gobbling them up, too.)

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Annetta Powell Online

Annetta Powell Online | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Annetta Powell is a success coach of Internet marketing, attraction marketing and real estate investment
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Attraction Marketing | Network Marketing | Social Media Marketing
#LinkedIn #Marketing Basics: Top 5 Tips to Get You Networking In No Time
Who doesn’t know about LinkedIn?
LinkedIn: Number 1 Network For Professionals!

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The Best Social Platforms For Video Marketing - Business 2 Community

The Best Social Platforms For Video Marketing - Business 2 Community | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

#Overview The Best #Social Platforms For #Video #Marketing by @JoinRevolution http://po.st/Qcwf7P via @B2Community #SMM #vk #b24

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10 top secrets for Social Media Marketin Marketing Strategies #SMM

10 top secrets for Social Media Marketing
Marketing Strategies #SMM #infographic

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10 top secrets for Social Media Marketing
Marketing Strategies #SMM #infographic

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Наука о создании высококонверсионной лендинг пейдж

Наука о создании высококонверсионной лендинг пейдж | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Источник изображения Всеобъемлющую статистику стратегии лидогенерации нельзя прогнозировать с точностью 100%.
Alexander Abramov's insight:

Всё это старо, как сам интернет))) - Наука создания высококонверсионной #landingpage #LP #vk #b24 #b2c http://lpgenerator.ru/blog/2013/12/07/nauka-o-sozdanii-

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Что следует знать о плоском дизайне | Вёрстка, интернет, SEO, WordPress, CSS, HTML5, маркетинг

Что следует знать о плоском дизайне | Вёрстка, интернет, SEO, WordPress, CSS, HTML5, маркетинг | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Дорогой дизайнер и недизайнер! Эта статья для вас обоих. Дизайнеру она послужит хорошим напоминанием, на что нужно обращать внимание прежде всего
Alexander Abramov's insight:

Плоский-неплоский - нам нужен дизайн, который взаимодействует с пользователем #CSS, #HTML5, #маркетинг http://csslike.me/chto-sleduet-znat-o-ploskom-dizajne/ #vk #b24 #mktg

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2014: The Future of Content Marketing and Media - Heidi Cohen

2014: The Future of Content Marketing and Media - Heidi Cohen | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Need 2014 planning help? Use these 7 trends for the future of content marketing. Social media, content & connected devices (mobile) mean context counts.
Alexander Abramov's insight:

Это будет там. А у нас что? 2014: The Future of Content Marketing and Media http://heidicohen.com/2014-future-content-marketing-media/ via @heidicohen #vk #mktg #b24 #b2c

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Девять уроков электронной торговли на 2 млрд долларов

Девять уроков электронной торговли на 2 млрд долларов | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Клубы национальной футбольной лиги зарабатывают миллиарды долларов в год на продажах спортивной атрибутики. Этого удаётся достичь, благодаря использованию девяти "фишек"
Alexander Abramov's insight:

Используют, но далеко не все: 9 простых метод, которые увеличат объём продаж интернет-магазину http://oborot.ru/news/13475/10 #vk #b24 #eshop #Mktg

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How to Write a Video Script [Template + Video]

How to Write a Video Script [Template + Video] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
In this post, you'll find out how to put together an awesome video script for your video marketing efforts.
Alexander Abramov's insight:

#Inbound marketers: why developing great #videos is vital to their/us #marketing efforts. Script every word  http://blog.hubspot.com/marketing/how-to-write-a-video-script-ht #vk #b24

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#infographic internet-marketing #trends #2014

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#infographic internet-marketing #trends #2014 #b24

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Your #Content is the currency of your #marketing

Your #Content is the currency of your #marketing | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
The unfortunate truth is that most people reading this will think that I'm referring to a white paper or an article. Not really. It may, but content is really used here in the context of the inform...
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Bingo! The best marketers really try to find those intersections where audience value aligns with company value

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There is no more B2B or B2C: It’s Human to Human, H2H

There is no more B2B or B2C: It’s Human to Human, H2H | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). It's now Human to Human #H2H
Alexander Abramov's insight:

Exactly! Right! There is no more #B2B or #B2C: It’s Human to Human, #H2H
So, this is how I see it:
Businesses do not have emotion. People do.
People want to be a part of something bigger than themselves.
People want to feel something.
People want to be included.
People want to understand.

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Исследование аудитории онлайн-покупателей в России

ИССЛЕДОВАНИЕ АУДИТОРИИ ОНЛАЙН ПОКУПАТЕЛЕЙ В РОССИИ Август - Сентябрь 2013 © GfK | Исследова
Alexander Abramov's insight:

Sergey Shmakov, Система электронного заказа для интернет-магазинов at Telemost

Данное исследование еще раз подчеркивает важность актуальности остатков от поставщиков, поскольку это прямым образом влияет на лояльность интернет-магазинов в глазах клиентов.

Vincent Lootens,

In this survey, more than 85% of the consumers, who placed a purchase offline, looked at the product on internet before proceeding to a purchase. On the contrary, 75% looked at the product offline before proceeding to purchase online. Cross channel marketing has become a key challenge for retailers and brands. In certain categories, this is a MUST, a life or death decision.

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Social Media Infographics - 3 Top Performers of 2013 | Socially Sorted

Social Media Infographics - 3 Top Performers of 2013 | Socially Sorted | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Socially Sorted produced a number of social media infographics for our company, and for clients in 2013. Here are our 3 Top Performers of 2013.
Alexander Abramov's insight:

Razorsocial #1 A Productive Day in the Life of a Social Media Marketer #smm

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3 Budgeting Tools to Help You Create the Ideal Social Media Marketing Budget - Seo Sandwitch Blog

3 Budgeting Tools to Help You Create the Ideal Social Media Marketing Budget - Seo Sandwitch Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

It may seem counter-intuitive to pay for social media marketing since Twitter, Facebook, and Pinterest are free, but a good marketing strategy that gets the most out of these powerful tools in a way that matches your business plan is not easy and may cost some money. Follow this guide to budgeting for social media marketing.

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32 инструмента для маркетологов #Mktg #tools

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32 инструмента для маркетологов #fromEvernote https://www.evernote.com/shard/s22/sh/1d3e71c9-a6ce-4fca-9e40-1fe1c88265ba/9639195837b40bf4c38223a0c540f81c #vk #b24 #Mktg #tools

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Hello – email modal | Ui Parade – User interface design inspiration & design tools

Hello – email modal | Ui Parade – User interface design inspiration & design tools | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Pleasant attitude to the user! Check out this awesome piece of ui design  @uiparade http://www.uiparade.com/portfolio/hello-email-modal/ #vk #b24 #Mktg #email #emailmktg

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A Field Guide To Navigating Social Media [INFOGRAPHIC] - AllTwitter

A Field Guide To Navigating Social Media [INFOGRAPHIC] - AllTwitter | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
A Field Guide To Navigating Social Media [INFOGRAPHIC]
Alexander Abramov's insight:

A Field Guide To Navigating Social Media #SMM
That's right!
It’s also interesting that the infographic categorizes Twitter as good for finding new customers, versus Facebook being a good tool for current customers. I think every major social network can be utilized for lead generation, but I don’t know if I’d categorically define Twitter as better for it than Facebook. It definitely depends on whether you’re spending or not, and your content strategy on each network.

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Pinterest Launches "Now-Trending" Tool for Select Businesses

Pinterest Launches "Now-Trending" Tool for Select Businesses | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Read about Pinterest's latest rollout, the Now-Trending tool, and why it's great for ecommerce businesses.
Alexander Abramov's insight:

#Pinterest Launches "Now-Trending" #Tool for Select #Businesses http://blog.hubspot.com/marketing/pinterest-launches-now-trending-tool-nj via @hubspot #b2c #vk #b24 #smm #mktg

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The 3 Ingredients of Successful Landing Page Headlines

The 3 Ingredients of Successful Landing Page Headlines | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Think you're good at writing landing page headlines? How about writing great landing page headlines? Start using these 3 simple elements and you will be.
Alexander Abramov's insight:

The 3 Ingredients of Successful Landing Page Headlines: 1.Focus
2.Relevance 3.Benefits  http://unbounce.com/landing-page-examples/successful-landing-page-headlines/ via @unbounce #vk #b24 #Mktg

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How to Make a Marketing Video: A Beginner's Guide [VIDEO]

How to Make a Marketing Video: A Beginner's Guide [VIDEO] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Learn why video is crucial to your inbound marketing efforts and then get started making your first video in just five quick steps.
Alexander Abramov's insight:

How to use #video
Make a #Marketing Video

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