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14 Online Tools for Visual Content Creation

14 Online Tools for Visual Content Creation | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
A picture is worth a thousand words – and creating eye-catching and engaging content for digital marketing channels is easy.
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The reason being – embracing visual content gets better results in terms of customers, leads, visitors, and of course, revenue. 

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WordPress Landing Pages - Plugins, Page Builders & Themes

WordPress Landing Pages - Plugins, Page Builders & Themes | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Find out what the best tools are to create your next WordPress Landing Page. We will show you what options you have to create the highest converting pages.
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WordPress Landing Page Plugins (Simple and Easy)

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Кейс по проекту PODIUMluxe.ru « Агентство Реаспект. Reaspekt Promo

Кейс по проекту PODIUMluxe.ru « Агентство Реаспект. Reaspekt Promo | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

В этом кейсе собраны все основные моменты, которые были затронуты в продвижении ресурса в поисковых системах.

Фактически, объем работ был колоссальным, что и привело к положительному результату уже к 3 месяцу работы над сайтом.

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Ретаргетинг ВКонтакте: возвращение целевых посетителей

Ретаргетинг ВКонтакте: возвращение целевых посетителей | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Ретаргетинг Вконтакте — это особый вид взаимодействия с целевой аудиторией, при котором мы таргетируем наше предложение посетителям лендинга, имеющим аккаунт в социальной сети «ВКонтакте» и совершившим определенное действие: от простого перехода на ресурс до выполнения заказа или заполнения лид-формы. Основываясь на полученной информации, маркетолог может обратиться к этой аудитории с ...
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Ретаргетинг Вконтакте — это особый вид взаимодействия с целевой аудиторией

Read more: http://lpgenerator.ru/blog/2015/02/10/retargeting-vkontakte-vozvrashenie-celevyh-posetitelej/#ixzz3RKNMbklK

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The 15 Digital Trends Getting the Most Buzz Online

The 15 Digital Trends Getting the Most Buzz Online | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
It's impossible to predict which new digital trends and technologies will rise to the level that they become a part of our daily lives.
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Mobile wallets may become the preferred payment method. #Infographic: 15 Digital Trends Getting the Most Online Buzz | Adweek

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The Most Shareable Words on Social Media and How to Use Them

The Most Shareable Words on Social Media and How to Use Them | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are you looking for ways to get more shares on Facebook and more retweets on Twitter? Want to know how the words you use in your posts can affect their shareability? Take a look at the infographic ...
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The infographic also gives you 4 bonus tips on how to use those words to full effect.

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5 Tools Every Marketer Needs to Survive These 5 Daily Struggles

5 Tools Every Marketer Needs to Survive These 5 Daily Struggles | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
We've uncovered 5 tools every marketer needs to overcome these 5 common struggles.
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But rather than let a wrench in your plans derail your entire day's work, check out these resources that will help you fight back. 

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Как сделать технический seo аудит сайта — пошаговое руководство | SeoProfy.ua

Как сделать технический seo аудит сайта — пошаговое руководство | SeoProfy.ua | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
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Первой задачей перед поисковым продвижением сайта — является технический аудит. Он является частью SEO аудита.

Основная задача технического аудита – выявить проблемные места с точки зрения seo и как следствие их исправить.

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Services / Tools

Services / Tools | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
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GetDigSiteValue
Use the form in the upper-right corner to explore detailed information about any domain. Just type domain name and click Dig.

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The History of Web Design [INFOGRAPHIC] - Marketing Mojo for Small Business

The History of Web Design [INFOGRAPHIC] - Marketing Mojo for Small Business | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Sometimes it’s fun to take a trip down memory lane. Whether it’s reminiscing about at the early days of the internet, as in BMW’s Super Bowl commercial, or looking back at the history of web design. If you’re in the mood to do the latter, you’re in luck! Today we’re sharing a fantastic infographic from AmeriCommerce that …
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If you’re in the mood to do the latter, you’re in luck! Today we’re sharing a fantastic infographic from AmeriCommerce that takes a detailed look at how things have changed – from design to browsers to screens – from 1990 to today.

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An Internet Marketing Glossary: 116 Terms You Need to Know - GetResponse Blog - Email Marketing Tips

An Internet Marketing Glossary: 116 Terms You Need to Know - GetResponse Blog - Email Marketing Tips | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are you looking for the ultimate guide marketing terms? Take a look at our marketing glossary with a collection of 116 terms you need to know!
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Your Ultimate Marketing Glossary #wiki
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How to Use Facebook Power Editor: A Complete Guide |

How to Use Facebook Power Editor: A Complete Guide | | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Would you like more precision in controlling your Facebook ads? This article shares the benefits of using Power Editor to create and edit campaigns.
Alexander Abramov's insight:

Power Editor is a great tool to save you time if you run larger campaigns. Once you get the hang of it, using Power Editor isn’t too hard, and Facebook has definitely made big improvements in usability over the last year. I encourage you to do your own testing with some of these features to see what works best for you.

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The Real Value of Social Care

The Real Value of Social Care | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

What does all of this mean? Excellent social care must become the norm, or a company’s bottom line will suffer. As we all know, customer retention is far cheaper than customer acquisition.
Time-To-Resolution #TTR is the average amount of time it takes for a company to resolve customer care issues

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The Wizard and the Wand: Can Technology Solve Content Marketing’s Biggest Problem?

The Wizard and the Wand: Can Technology Solve Content Marketing’s Biggest Problem? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Most brands still haven't mastered the one skill that makes content marketing work: telling relevant stories, day after day. It's a big problem, and I'd like to propose a solution.
Alexander Abramov's insight:

Simply put, it’s time to tackle this challenge head-on and talk about why content velocity is such a big problem for brands, what needs to change, and how technology just might be able to provide a magical solution.

Let’s ride.

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7 удачных примеров микро UX на сайтах Ecommerce

7 удачных примеров микро UX на сайтах Ecommerce | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Как с помощью микро UX сделать сайт интернет-магазина незабываемым.
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Подходы микро UX обеспечивают эмоциональную привязку к проекту с помощью фишек веб-дизайна.

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Когда прототипирование сайта заменяет горы документации?

Когда прототипирование сайта заменяет горы документации? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Техническое задание – важная стадия в процессе разработки продающего сайта, потому что ошибки на этом этапе обязательно скажутся на всех последующих. Кроме того, для разработчика это еще и время, когда он направляет клиента, продает ему концепцию сайта.
Alexander Abramov's insight:

Прототипирование на стадии ТЗ помогает не только сократить объем технической документации, но и:

Детальнее представить концепцию сайтаДонести основные идеи до заказчикаДать клиенту четкое представление, что он получает в итоге
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Избавляемся от JavaScript в социальных кнопках (Facebook, VK, Twitter и др.)

Избавляемся от JavaScript в социальных кнопках (Facebook, VK, Twitter и др.) | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Как мы избавились от JavaScript-библиотек социальных сетей, ускорили скорость загрузки страниц и использовали RESTful API для “шаринга” и “лайков”. Почему...
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Финальный код кнопок объединенных в .btn-group
Пример с полным набором работающих кнопок есть на jsfiddle.net и codepen.io.

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Radical Redesign or Incremental Change?

Leverage conversion research when embarking on a redesign project to minimize risk and optimize business results.
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Summary: Before you throw out the old and bring in the new, make sure you have solid evidence that doing so is necessary to achieve user-centered goals.

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iPhone 5 - Learn marketing from the most popular landing pages

iPhone 5 - Learn marketing from the most popular landing pages | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Apple seems to always produce the most stunning landing pages... We call out the best elements from so you can build better and smarter marketing campaigns!
Alexander Abramov's insight:

iPhone 5 - Learn marketing from todays most popular #landingpage 

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The Ultimate Landing Page Checklist

The Ultimate Landing Page Checklist | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
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The Ultimate Landing Page Checklist
Emotional Color Guide
Have you ever considered the effect your product's color has on your users?
Fact: Our brains process images and colors 60.000 times quicker than text-This means the image you present and its color have a huge effect on your conversion!

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6 Conversion Optimization Tools Every Optimizer Should Use - Conversioner

6 Conversion Optimization Tools Every Optimizer Should Use - Conversioner | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
A short list of our recent favorites conversion optimization tools, categorizing each tool according to its marketing and day-to-day value
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Favorite tools: 

6 CONVERSION OPTIMIZATION TOOLS EVERY OPTIMIZER SHOULD USE
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Digital Is a Marketers Wonderland Infographic

Digital Is a Marketers Wonderland Infographic | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are you late to the digital party
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Are you late to the digital party?
Digital Is a Marketer's Wonderland [Infographic] - Direct Marketing News

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Возьмите меня на работу: 9 сервисов для создания резюме

Возьмите меня на работу: 9 сервисов для создания резюме | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
«Нетология» подобрала 9 сервисов, которые помогут вам создать резюме любого вида — от личного сайта-визитки или инфографики до классического изложения трудовых успехов.
Alexander Abramov's insight:

А как вы составляете резюме? С помощью специальных сервисов или заполняете самостоятельно?

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Introducing Scoop.it Content Director | Scoop.it Blog

Introducing Scoop.it Content Director | Scoop.it Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Introducing Scoop.it Content Director, the SMB content marketing solution for planning, sourcing, and distributing content for measurable ROI.
Alexander Abramov's insight:

In 2015, for SMBs, the choice is either ROI or RIP. It's time to start getting measurable results from content marketing without spending an arm and a leg just to make an impact.

Built on the proven curation technology of Scoop.it, Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing.

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Невидимые на сайте УТП

Невидимые на сайте УТП | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Недавно у нас с коллегой зашел разговор по поводу УТП. Что это вообще такое? Всегда ли они должны быть яркими, сразу же выделяющими компанию в глазах конкурентов? Последнее время кажется, что книги по бизнесу и семинары учат как раз этому.
Alexander Abramov's insight:

Нельзя просто так взять и выйти на рынок сразу же с УТП. Потому что сначала нужно получить фидбек от потенциальных клиентов. Понять, что для них действительно важно, а уже затем реализовать это на практике.

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