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What Keeps Brilliant Visual Content From Being Shared

What Keeps Brilliant Visual Content From Being Shared | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Visual content like infographics can rocket your business to the top of the social food chain — but only if it's supported by the right strategy that optimizes its sharing potential. Here, we take ...
   
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What Keeps Brilliant Visual Content From Being Shared http://contentmarketinginstitute.com/2014/04/brilliant-visual-content-sharing-barriers/ va @CMIContent #visualcontent #vk #b24 #contentmarketing #share

 

   
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У Анны Ахматовой после исполнения Девятого квартета Шостаковича

У Анны Ахматовой после исполнения Девятого квартета Шостаковича | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

У Анны Ахматовой после исполнения Девятого квартета Шостаковича. Слева направо: Соломон Волков, Виктор Киржаков, Валерий Коновалов, А. А. Ахматова, Станислав Фирлей. Комарово, 16 мая 1965 г. Фото Славы Осипова

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How Website Structure Affects SEO - Search Engine Journal

How Website Structure Affects SEO - Search Engine Journal | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
It's not just about keywords - here's how website structure affects SEO, and how to fix any potential issues on your website.
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10 Quick SEO Fixes For Any Site
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13 New Social Media Tools for 2017

13 New Social Media Tools for 2017 | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
For social media managers
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For social media managers... not only
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How to Perform an SEO Audit: Part 1 Technical | SEJ

How to Perform an SEO Audit: Part 1 Technical | SEJ | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Using client examples, Anna takes you step by step through an in-depth guide of creating a truly awesome technical SEO audit on Search Engine Journal.
Alexander Abramov's insight:
Best Kept SEO Secret: Long-Tail Keywords
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Google’s Algorithms Can Ignore Rel Canonical When URLs Contain Different Content. Here’s Proof.

Google’s Algorithms Can Ignore Rel Canonical When URLs Contain Different Content. Here’s Proof. | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Glenn Gabe of GSQi explains how Google can ignore rel canonical when urls contain different content. Google recently explained this can happen. Here's proof.
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Quick Case Study – Proof This Happens
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Марк Даффи: «А работает ли реклама?» - Pressfeed - Блог

Марк Даффи: «А работает ли реклама?» - Pressfeed - Блог | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
А работает ли реклама? Реклама - это обычная трата пространства, времени и денег. Я говорю обо всех видах рекламы: интернет-рекламе, скрытой рекламе, рекламе на ТВ, видеороликах, рекламе на мобильных устройствах, печатной рекламе, брендированном контенте, рекламных уловках, размещении в СМИ, рекламных щитах.
Alexander Abramov's insight:
Хлам-Хлам! Bingo! Реклама может выжить, а может и нет, но в любых ее проявлениях она остается хламом, который не работает.
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Top Five Social Platform Trends to Look for in 2017

Top Five Social Platform Trends to Look for in 2017 | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
The rapid pace of innovation has made social platforms difficult for brands to crack.
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The platforms presents a strong opportunity for brand engagement
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Still Not Online? How the Internet Revolutionised Offline Retail [Infographic] - Red Website Design Blog

Still Not Online? How the Internet Revolutionised Offline Retail [Infographic] - Red Website Design Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
So you own a shop, you’ve resisted an Ecommerce website so far, but going online is something you know you need to do?
Alexander Abramov's insight:
Правильные советы, хотя ... оптимизма мало...
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The 2017 Social Media Image Size Cheat Sheet [Infographic] - Red Website Design Blog

The 2017 Social Media Image Size Cheat Sheet [Infographic] - Red Website Design Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Do you post visual content on your social media channels? Want to ensure the visuals you share are the correct size and dimension for the platform you are using?
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New post on Red Website Design Blog The 2017 #SocialMedia #ImageSize #CheatSheet #Infographic by Mark Walker-Ford
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The Crazy Egg Guide to Website Image Optimization

The Crazy Egg Guide to Website Image Optimization | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
The lowest hanging fruit when it comes to conversion optimization is to reduce the file size (memory) of your images.
Alexander Abramov's insight:
Золотые слова! Try to make your images as small in memory size as possible, while maintaining good image quality.
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How To Create Perfect Posts: Version 6 [Infographic]

How To Create Perfect Posts: Version 6 [Infographic] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Our new version on how to create perfect posts on social media channels is out. And, we’ve also included the best and worst times for posting.
Alexander Abramov's insight:
This post was written by Steph Dowling Steph's responsible for the design of artwork for our Social Media clients, working along side our in house campaign and technical managers.
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Российский eCommerce вырос на 27% в третьем квартале

Российский eCommerce вырос на 27% в третьем квартале | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Согласно данным аналитической компании Data Insight, за отчетный период объем онлайн-продаж составил 202 млрд рублей
Alexander Abramov's insight:
Более половины (54%) из тех, кто планирует приобщиться к шопингу в сети, проживают в малых городах и сельской местности, около 42% старше 40 лет, 70% не имеют высшего образования, 62% считают, что им хватает денег только на еду и одежду, а 12% – только на еду. Зато 63% из них относятся к ежедневной интернет-аудитории.
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INFOGRAPHIC: How to Maximize Content Marketing Distribution - Insights

INFOGRAPHIC: How to Maximize Content Marketing Distribution - Insights | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Our content marketing infographic series covers three challenges that most marketers face today: scaling content production, creating a distribution strate
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maximize your content engagement potential by deliberately driving your distribution
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What’s the Difference Between Remarketing and Retargeting? - Search Engine Journal

What’s the Difference Between Remarketing and Retargeting? - Search Engine Journal | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Remarketing and retargeting are extremely similar, but there are slight differences that can make a difference if you're a small business. Learn more here.
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Remarketing and Retargeting? What is Retargeting? What is Remarketing?
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Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Want to know what makes an e-commerce site rank well in Google? This study explores those ranking signals.
Alexander Abramov's insight:
О факторах, возможно, влияющих на высокие позиции в выдаче Google 

размер файла ecommerce-страниц в топ-10 на 30% больше, чем в среднем по всем другим категориям 

сайты на высоких позициях содержат на 40% больше интерактивных элементов и на 70% больше маркированных списков, чем в среднем по остальным категориям; 

а также на 70% больше внутренних ссылок 

количество слов на ecommerce-страницах в первой десятке выдачи на 25% больше, чем в среднем по всем категориям
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2017 Ecommerce Marketing Checklist

2017 Ecommerce Marketing Checklist | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Develop a Marketing Strategy
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Develop a Marketing Strategy!
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Как изменилась стоимость и охват рекламы в сообществах «Одноклассников» и «ВКонтакте» в 2016 году — исследование Sociate

Как изменилась стоимость и охват рекламы в сообществах «Одноклассников» и «ВКонтакте» в 2016 году — исследование Sociate | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Команда рекламной биржи Sociate написала для vc.ru колонку, в которой проанализировала рынок органической рекламы «ВКонтакте» и «Одноклассников» за 2015 и 2016 годы. Цель исследования — проследить, как изменились популярные тематики, аудитория, охват и стоимость размещения записей в сообществах.
Alexander Abramov's insight:
В 2017 году мы рекомендуем отказаться от бездумных посевов одинаковых записей на разных площадках. Мы видим, что пользователи устали от однотипной рекламы в стиле «скорее купите у нас». Они ценят интересную и полезную информацию. Тенденция развития качественного контента будет набирать обороты, и больший эффект принесёт нативная реклама. Подстраивайте каждую рекламную запись под контент и стиль выбранных площадок.
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The Ultimate Guide to Influencer Marketing - SumoMe

Why do they value traffic? Because that’s often what their pay is based on
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Why do they value traffic? Because that’s often what their pay is based on
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7 Sneaky Types of Duplicate Content (Solutions Included)

7 Sneaky Types of Duplicate Content (Solutions Included) | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Duplicate content issues are preventable. Check this guide for the types, causes, and solutions to content duplication.
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Нетленка! 
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Sweet Website Popups: Turn Visitors Into Delicious Conversions

Sweet Website Popups: Turn Visitors Into Delicious Conversions | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
A powerful – though controversial – tool which has been instrumental in increasing many businesses’ website conversion rates is the popup.
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A powerful – though controversial – tool which has been instrumental in increasing many businesses’ website conversion rates is the popup.
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7 Elements to Marketing on Social Media Like a Boss

7 Elements to Marketing on Social Media Like a Boss | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Marketing on social media is as easy as
A, I, D, A…S, L, A

If you’ve ever done any kind of marketing qualification, you’ll know about
AIDA. It’s one of those boring marketing fundamentals that you learn about
and then forget.

But it’s actually a great way to create your social media marketing
strategy.

You do have a social media strategy, right?

A strategy doesn’t have to be complicated. In fact, AIDA will help you on
each level to make your customer’s journey - from not knowing who you are
to a fully-fledged customer - simple and easier to understand.

AIDA stands for Awareness, Interest, Desire and Action. As social media
takes over the world, the acronym has evolved and grown. Three new letters
can be added on: Support, Loyalty and Advocacy. 

By walking each piece of your marketing through this acronym you can build
your strategy, your audience, and your sales.

Let’s take a look at what those steps involve.

Awareness 

Your goal may be to sell a particular product or service, or to get people
to sign up to your mailing list, or hit follow, like or share. Whatever
your goal, the only way to achieve it is to make people aware that you and
your business exist.

Creating awareness of whatever it is you’re offering can be done in any
number of imaginative ways. 

* Paid advertising, especially targeted advertising
* Blog about it
* Create explainer and social proof videos 
* Use contests and competitions
* Join online groups to ask questions, and answer some too

Remember to use hashtags on platforms such as Twitter and Instagram. A
little hashtag research can take your content a long way.

Interest 

Now that people are becoming aware that you and your offer exist, you need
to pique their interest by making them want to know more.

This is best done by creating incredible content. Use blog posts, videos
and your online presence to prove your expertise, show off your personality
and tempt in your potential customers. 

Desire 

Once you’ve got someone interested, you want them to want what you have to
offer.

You might do this by using staying social and available to answer
questions, and perhaps work with other people in your market. 

You may want to give your offering a little extra push to turn interest
into desire. This can take the form of a special offer, a time limited
product or service, or something that ties into an event or special day
(like Christmas).

The more your growing audience learns about you and your offering, the more
they should want it.

Action

Once you’ve got your audience desiring your offer, you want them to take
action. That might be the person buying your product, hiring you, joining
your list, following you, liking your page, etc.

Now they’re your customer!

This used to be where the basic customer journey would end...

Then in rolled social media and new opportunities to grow your business,
adding on the following three letters to the acronym. 

Support 

Thanks to social media, people now expect customer service to not just be
good, professional and thorough, they want it quickly too.

Not just for complaints - but for any kind of comment or question.
Although, with complaints, customers expect an almost immediate response
while they’re still upset.

It doesn’t even matter if you’re not there. Your customers will turn to
whatever social media platform they choose to comment or complain about
your product, service or business.

The best thing to do is offer them a platform. Choose your channel (Twitter
is a popular one for this) and be there to answer any question, respond to
comments and deal with complaints, professionally and fairly, preferably
within the hour.

This offers a great opportunity to build on your marketing. Whether it’s
through how you handle complaints or just chatting with people who announce
that they’re loving what you do.

Loyalty

By creating conversations and being responsive to your customers and
audience, you’ll be able to inspire loyalty.

So even if someone complains, by dealing with it appropriately and making
them feel good, chances are they’ll come back and buy from you again. They
might even shout out how fantastic you are.

This stage can also be reached by rewarding your customers. Learn from them
using polls, surveys or just asking them questions by email or social
media, and then give them a discount, or an exclusive offer. Make them feel
special.

Loyalty is built through a mixture of great offerings and amazing customer
service. Nail these and you’ll get people returning to you and your brand
over and over.

In many cases, this point of repeat and loyal customers is where the
journey would end. But for some, there’s another stage to reach. The star
on top of the tree.

Advocacy

This is the tricky stage, but it can happen for you. A few of your loyal
customers can fall so in love with your brand and offerings that they
become advocates.

This means that they start recommending you and shouting about your
greatness without any input from you.

If advocates for your business start appearing, then engage with them!
Follow them, chat with them and share what they say about you. They’re
doing some of your marketing for you so reward them and thank them.

Social media marketing isn’t straight forward but it doesn’t have to be
complicated or difficult. 

Use AIDASLA as a template for your social media strategy, creating a
journey for each of your offerings to take your customers from discovering
who you are to repeat purchases and singing your praises.



Despite enjoying a career in marketing, Jenny Lewis finally accepted that
she’s an administrator at heart and started Adminosaurus. Now she supports
entrepreneurs, small business owners and agencies with their admin and
marketing. Her house may or may not be filled with dinosaurs.


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Alexander Abramov's insight:
AIDA stands for Awareness, Interest, Desire and Action. As social media takes over the world, the acronym has evolved and grown. Three new letters can be added on: Support, Loyalty and Advocacy.
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14 Advanced SEO Tactics That Your Competition Doesn’t Know About

14 Advanced SEO Tactics That Your Competition Doesn’t Know About | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Believe it or not, SEO is still an ultra-powerful tool in 2016. I posted recently that SEO isn’t dead—far fro
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I would say there are some but not any that have gone far enough yet
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Поиск достоверной информации по SEO - Интернет-маркетинг для всех

Поиск достоверной информации по SEO - Интернет-маркетинг для всех | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Поиск публикаций о SEO по нескольким десяткам авторитетных источников
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Алексей Трудов: По каким сайтам идет поиск? Полный список здесь. Общий же принцип таков: я стараюсь включить в область поиска: Официальные источники (справку поисковых систем) Специализированные СМИ Авторские блоги с уникальным контентом Специализированные форумы (информация не всегда достоверна, но здесь это очевидно ввиду типа сайта и не мешает) Список будет расширяться. Если знаете хороший источник — напишите мне. Источник: http://alexeytrudov.com/true-info/
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Plymouth, MA Website Design - SEO - Internet Marketing - 508.742.8050 - Website Designer South Shore, MA

Plymouth, MA Website Design - SEO - Internet Marketing - 508.742.8050 - Website Designer South Shore, MA | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alpha Bee Design is located in Plymouth MA. Established in 1998, Alpha Bee Website Design in Plymouth, MA has been serving the South Shore MA area with quality graphic design and internet marketing services for well over ten years
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SEO Explanation Chart Importance of organic SEO and internet marketing to your website promotion
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5 вещей, которые я узнал про AdWords: анализ аккаунтов с расходами на полмиллиарда долларов (перевод)

5 вещей, которые я узнал про AdWords: анализ аккаунтов с расходами на полмиллиарда долларов (перевод) | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Перевод статьи Ларри Кима из WordStream. Он проанализировал кучу аккаунтов с общей суммой расходов в полмиллиарда долларов. Есть, что почитать.
Alexander Abramov's insight:
Ещё и снова о наглом качестве объявлений. Как изменяется Google AdWords? Анализ 30 000 отчетов рекламодателей
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Top 10 Enduring Web-Design Mistakes

A large-scale usability study revealed the most common and damaging web-design mistakes of today. They aren't surprising or new - they're enduring issues that continue to hurt website usability.
Alexander Abramov's insight:
Top 10 Enduring Web-Design Mistakes Progress Has Been Made: There's Progress to Be Made
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