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Что можно узнать из соцсетей?

Что можно узнать из соцсетей? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Как соискатели «пробивают» работодателей.
   
Alexander Abramov's insight:

#hh #HR #job Что хотят узнать из соцсетей при устройстве на работу? Итог опроса 1931 чел #headhunter http://spb.hh.ru/article/14743 #research #study

   
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У Анны Ахматовой после исполнения Девятого квартета Шостаковича

У Анны Ахматовой после исполнения Девятого квартета Шостаковича | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

У Анны Ахматовой после исполнения Девятого квартета Шостаковича. Слева направо: Соломон Волков, Виктор Киржаков, Валерий Коновалов, А. А. Ахматова, Станислав Фирлей. Комарово, 16 мая 1965 г. Фото Славы Осипова

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Case study: BuzzFeed traffic grew 157% This Year!

Case study: BuzzFeed traffic grew 157% This Year! | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it

Whether we like BuzzFeed or not, the website keeps growing. There are two simple reasons for that success: The company has done its research and pays attention to its audience. 

 

A very interesting case study to understand how to use your ad dollars in a more efficient way.

 

Read it at http://blog.newscred.com/article/buzzfeed-traffic-grew-157-this-year-their-latest-report-will-have-you-rethinking-your-ad-spend/6b245557e913d539ae819a74810413b0

 

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Cendrine Marrouat


Via Cendrine Marrouat - www.socialmediaslant.com
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12 Myths About Content Curation (Busted)

12 Myths About Content Curation (Busted) | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
When it comes to curating content to add to your editorial calendar, sometimes it can look pretty simple at a glance, adding topics and planning your next piece — or does it? Content curation m…

Via Guillaume Decugis
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Willem Kuypers's curator insight, December 16, 10:44 AM

Commentaire intéresssant à propos de la curation.

Ivo Nový's curator insight, December 19, 9:46 AM
Guillaume Decugis's insight:

When we started working on Scoop.it, we had a lot of questions on why we even needed tools for content curation. Some were questioning the purpose or the effectiveness of curation, others were convinced it was a valuable practice but challenged the need for a tool. "I don't need a tool to tweet links, right?" or what Julia McCoy refers to as Myth #10 in that great post. 


She does a great job debunking 12 misconceptions which are still quite common about content curation but which luckily are starting to die as content curation delivers more and more results and thanks to educational content like hers.

donhornsby's curator insight, December 20, 7:55 AM

(From the article): Myth #7: You Aren’t a Thought Leader If You Use Third Party Content. Truthfully, I can see why digital marketers would initially think this. When I first heard of curating content, I thought the same thing. However, I quickly learned that this could not be further from the truth. Curating third party content actually does make you a thought leader for several reasons:

 

You show honesty: you show your audience that sometimes your influencers can write something or present something better than you. You can’t always be the best at everything, and that is OK.You can actually connect with said influencer by mentioning them on Twitter when you link to their article or content piece and get them to potentially follow you, thus building a very valuable connection.You build credibility with that third party source, and possibly attract more third parties that want to share the content that you create.Curating influencer content helps build your brand, which can lead to gaining a new audience that respects your thoughts.

As you can see, curating content does not make you take a backseat. It is an opportunity to build credibility with both your audience and your influencers.



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Building a Storytelling Culture

Building a Storytelling Culture | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it

A vibrant storytelling culture means the difference between whether your organization has a living, breathing portfolio of different stories, from different perspectives, that share its impact—or just a single, somewhat stagnant story. It’s the difference between having one person in the organization dedicated to storytelling (whether that’s the CEO, development director, or head of communications) and everyone in the organization having compelling stories at their fingertips. And for many organizations, it’s the difference between investing in telling the organization’s story in a more compelling way—or not investing.

 


Via Vicki Kossoff @ The Learning Factor, Raj Nadar
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Dheeraj Gulia's comment, December 2, 4:12 AM
http://tinyurl.com/m9f7tkw
Michael Williams StoryCoaching's curator insight, December 5, 6:56 AM

A storytelling culture creates a healthy organisation. Julie Dixon's work is well-researched and useful to anyone working to improve organisational health.

Birgit Plange's curator insight, December 5, 7:49 AM

…and we are paid storytellers. We need testimonials, good AND short ones. Thats what people remember most. and an one very important point how my husband and I build our business.

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Beyond Squishy: The Principles of Adaptive Design | Brad Frost

Beyond Squishy: The Principles of Adaptive Design | Brad Frost | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

5 guiding principles of adaptive design:
1. Ubiquity 2. Flexibility 3. Performance 4. Enhancement 5. Future-Friendly

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A Content Marketer’s Checklist: Editorial Calendar Essentials

A Content Marketer’s Checklist: Editorial Calendar Essentials | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.
Alexander Abramov's insight:

Depending on your company’s specific goals, your content team’s workflow, the formats, and platforms with which you plan to work, and the volume of content you will be creating, you may also want to track these elements to help you stay organized and on track over the long term:

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9 Steps to Create Landing Pages that Convert Website Visitors Into Customers

9 Steps to Create Landing Pages that Convert Website Visitors Into Customers | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Does your website suffer from a high bounce rate? Are you looking for ways to convert more of your visitors into paying customers? The layout and content of the pages your visitors land on go a lon...
Alexander Abramov's insight:

9 Steps to Create #LandingPages that Convert Website Visitors Into Customers  Posted in #Infographics,  #WebDesign by Mark Ford

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Инфографика: Что могут большие данные в банках?

Инфографика: Что могут большие данные в банках? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Банки – одна из наиболее очевидных областей применения технологий больших данных. Кредитные учреждения обладают большими массивами информации, действуют в высококонкурентной среде и, что тоже немаловажно, располагают средствами на ИТ-инновации.
Alexander Abramov's insight:

CNews #bigdata
Инфографика: Что могут большие данные в банках?
Банки – одна из наиболее очевидных областей применения технологий больших данных. Кредитные учреждения обладают большими массивами информации, действуют в высококонкурентной среде и, что тоже немаловажно, располагают средствами на ИТ-инновации

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Infographic: There's a Chat for That - Zopim Live Chat Blog

Infographic: There's a Chat for That - Zopim Live Chat Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
44% of customers say that having a live person answer their questions while shopping was one of the most important features a website could offer. Learn why
Alexander Abramov's insight:

Today, live chat is becoming increasingly important and profitable as a customer engagement platform.

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SMB Guide To An Effective Content Marketing Campaign (Infographic)

SMB Guide To An Effective Content Marketing Campaign (Infographic) | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Content marketing is probably one of the most effective digital marketing strategies these days. Most digital marketers and small business owners are pouring out marketing budgets on this strategy …
Alexander Abramov's insight:

Truly, there are no questions or doubts regarding the effectiveness of content marketing if done correctly. The only real question is how a small and medium business owners can do this properly and effectively so that they are able to reap its benefits and achieve their marketing goals. The following infographic based on our previously published content will show you the step by step guide on how you can implement this properly.
Read more at http://www.business2community.com/infographics/smb-guide-effective-content-marketing-campaign-infographic-01057796#mis763mJbluemvGy.99

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Marketing Automation is Not What You Think

Marketing Automation is Not What You Think | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
We believe most dissatisfaction with marketing automation stems from the same misunderstanding.
Alexander Abramov's insight:

A marketing automation tool acts like a connecting thread between the other parts, keeping track of all data and giving you valuable insights about your customers as well as the effectiveness of your various marketing tactics.

A marketing automation tool acts like a connecting thread between the other parts, keeping track of all data and giving you valuable insights about your customers as well as the effectiveness of your various marketing tactics. - See more at: http://gabrielsales.com/b2b-sales/marketing-automation-is-not-what-you-think/#sthash.yIWYZXnK.dpufA marketing automation tool acts like a connecting thread between the other parts, keeping track of all data and giving you valuable insights about your customers as well as the effectiveness of your various marketing tactics. - See more at: http://gabrielsales.com/b2b-sales/marketing-automation-is-not-what-you-think/#sthash.yIWYZXnK.dpuf
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A Beginner’s Guide to Understanding UX Design

A Beginner’s Guide to Understanding UX Design | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Thinking of working on your conversion optimization and landing page optimization? understanding UX design is essential for conversion optimization.
Alexander Abramov's insight:

The Beginners Guide to Understanding UX Design

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Facebook улучшил функциональность групп объявлений в структуре рекламных кампаний

Facebook улучшил функциональность групп объявлений в структуре рекламных кампаний | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Крупнейшая социальная сеть Facebook обновила структуру рекламных кампаний путём улучшения функциональности групп объявлений. Нововведение даёт возможность рекламодателям на уровне группы произвести изменения объявлений, которые в неё включены: настроек таргетинга, размещения и назначения ставок.
Alexander Abramov's insight:

Крупнейшая социальная сеть #Facebook обновила структуру рекламных кампаний путём улучшения функциональности групп объявлений. Нововведение даёт возможность рекламодателям на уровне группы произвести изменения объявлений, которые в неё включены: настроек таргетинга, размещения и назначения ставок.

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An Open Letter to Brands from Your Customer

An Open Letter to Brands from Your Customer | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it

If customers were really asked what they think about big brands, I'm sure they would say the same things as Tracey Parsons. 

 

"It should be all about me. And you always make it about you. We would break up, but I do need to eat food and get places; I also like smelling nice. So, we continue to do this dance. But know this, you cannot control my attention or “own” my email address. We aren’t in a relationship. I see you try really hard to disrupt my attention. And frankly, it’s making me mad. So, when I need you, I will find you; until then, get lost." (emphasis is mine)


But since customers are not really asked, the dance continues...


Read the article at http://www.socialmediaexplorer.com/social-media-marketing/an-open-letter-to-brands-from-your-customer/


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Cendrine Marrouat

 

 


Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by Alexander Abramov from WordPress Google SEO and Social Media
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The Evolution of Search and Google SEO, an Infographic

The Evolution of Search and Google SEO, an Infographic | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it

The Evolution of Search and Google SEO, an Infographic search engine optimization Google Keywords Panda SEO has evolved along with a other digital tools


Via WordPress SEO & Social Media
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Marco Favero's curator insight, December 16, 8:29 AM

aggiungi la tua intuizione ...

Social Globe's curator insight, December 16, 4:01 PM

"Back in the day, when you typed a phrase into a search engine, it would identify keywords in that phrase and only display results which contained them. Now, semantic search algorithms have given search engines the ability to not only make word associations, but to identify context and intent – quite similar to the human brain." Amazing !

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8 Metrics to Conquer a Content Marketer's Fear of Measurement

8 Metrics to Conquer a Content Marketer's Fear of Measurement | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it

Measuring the success of a content strategy is not easy. There are so many factors and metrics to take into consideration!

 

If you feel overwhelmed by the task, Pawan Deshpande's article will be very useful. The way he breaks down the process is fantastic:

 

consumptionretentionsharingengagementleadssalesproductioncosts


He also shares some very useful tips to lighten the load. I particularly like this quote:

 

"Start small. You don’t need to measure everything all at once. Rather than flying blind, start measuring something that’s easy for you and work from there."


Read the article at http://contentmarketinginstitute.com/2014/11/8-metrics-conquer-fear-measurement/

 

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Cendrine Marrouat


Via Cendrine Marrouat - www.socialmediaslant.com
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The Evolution of SEO [Infographic]

The Evolution of SEO [Infographic] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Check out this infographic for a clear comparison of what SEO used to be versus what it is now.
Alexander Abramov's insight:

To make sure you're all caught up with the latest and greatest in SEO, check outthe infographic below created by Neil Patel of Quick Sprout. It'll walk you through the major changes SEO has undergone in the context of mindset, keywords, content, and link building.

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Microbrew Your Marketing: How to Distill Your Best Social Leads

Microbrew Your Marketing: How to Distill Your Best Social Leads | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Do you enjoy craft beer? Do you work in marketing? Then you'll love our latest infographic: Microbrew Your Marketing - The Art and Science of Distilling Your Social Following. Please feel free to s...
Alexander Abramov's insight:

Celebrating innovation in social media marketing with inspiring stories and tips for enterprises

microbrew your marketing infographic tradable bits

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How businesses can gain more followers on social media (case study)

How businesses can gain more followers on social media (case study) | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
How can you find people to follow your business page and most importantly how do you find people that interact with your pages and share your content?
Alexander Abramov's insight:

How businesses can gain more followers on social media (case study) by Alex Chris

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Принцип Growth Hacking или 9 приемов развития облачного сервиса

Принцип Growth Hacking или 9 приемов развития облачного сервиса | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Если вы не обладаете огромными бюджетами, то традиционные подходы к маркетингу могут и не дать существенного эффекта вашему стартапу или бизнесу. Концепция Growth Hacking пришла в Рунет от маркетологов Северной Америки в начале 2013 года и определяет практические, технологическо-маркетинговые оригинальные приемы продвижения продукта и активации целевой аудитории. Growth Hacker — ...
Alexander Abramov's insight:

Ларс Лофгрен (Lars Lofgren, директор по развитию KISSmetrics), например, придерживается простого правила, согласно которому нужно удвоить стартовую цену на продукт, чтобы обеспечить рост компании.

 
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Критики и ненавистники

Критики и ненавистники | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Почему они такие и что с ними делать
Alexander Abramov's insight:

Ваша первая автоматическая реакция должна быть «вы правы»! )))

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Психология и использование буллитов в презентации

Психология и использование буллитов в презентации | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Соблюдение этих простых правил поможет эффективно использовать #буллиты в презентации #психология

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5 Ways Reading Can Help Generate Content Ideas

5 Ways Reading Can Help Generate Content Ideas | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Out of Ideas? Start Reading!Every day we are constantly reading. We read emails, text messages, news articles, street signs, product packages … the list is endless! In all of the reading we do, we can use it to our benefit to see things from a...
Alexander Abramov's insight:

Very simple and very useful! Great!

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The Inbound Marketing Process

The Inbound Marketing Process | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Inbound Marketing can be a very confusing and monumental process. Our goal is to make it as simple as possible, and get you the results you're looking for. Check out the process we have developed to obtain your Inbound Marketing goals. Enjoy!

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12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]

12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
These stats and tips will help you optimize your Twitter presence to generate leads and sales.
Alexander Abramov's insight:

by @HubSpot & @MDMseo 12 Data-Backed Tips to Increase Your #ConversionRate on #Twitter #Infographic by Lindsay Kolowich

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Расширения объявлений в Google Adwords – видео урок | SeoProfy.ua

Расширения объявлений в Google Adwords – видео урок | SeoProfy.ua | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Дополнительные расширения в Google Adwords позволяют выгодно выделять ваше объявление на фоне других. Особенно хорошо будет выглядеть ваше объявление в TOP3 рекламной выдачи.

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