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Your #Content is the currency of your #marketing

Your #Content is the currency of your #marketing | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
The unfortunate truth is that most people reading this will think that I'm referring to a white paper or an article. Not really. It may, but content is really used here in the context of the inform...
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Bingo! The best marketers really try to find those intersections where audience value aligns with company value

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У Анны Ахматовой после исполнения Девятого квартета Шостаковича

У Анны Ахматовой после исполнения Девятого квартета Шостаковича | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
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У Анны Ахматовой после исполнения Девятого квартета Шостаковича. Слева направо: Соломон Волков, Виктор Киржаков, Валерий Коновалов, А. А. Ахматова, Станислав Фирлей. Комарово, 16 мая 1965 г. Фото Славы Осипова

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Microbrew Your Marketing: How to Distill Your Best Social Leads

Microbrew Your Marketing: How to Distill Your Best Social Leads | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Do you enjoy craft beer? Do you work in marketing? Then you'll love our latest infographic: Microbrew Your Marketing - The Art and Science of Distilling Your Social Following. Please feel free to s...
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Celebrating innovation in social media marketing with inspiring stories and tips for enterprises

microbrew your marketing infographic tradable bits

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How businesses can gain more followers on social media (case study)

How businesses can gain more followers on social media (case study) | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
How can you find people to follow your business page and most importantly how do you find people that interact with your pages and share your content?
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How businesses can gain more followers on social media (case study) by Alex Chris

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Принцип Growth Hacking или 9 приемов развития облачного сервиса

Принцип Growth Hacking или 9 приемов развития облачного сервиса | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Если вы не обладаете огромными бюджетами, то традиционные подходы к маркетингу могут и не дать существенного эффекта вашему стартапу или бизнесу. Концепция Growth Hacking пришла в Рунет от маркетологов Северной Америки в начале 2013 года и определяет практические, технологическо-маркетинговые оригинальные приемы продвижения продукта и активации целевой аудитории. Growth Hacker — ...
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Ларс Лофгрен (Lars Lofgren, директор по развитию KISSmetrics), например, придерживается простого правила, согласно которому нужно удвоить стартовую цену на продукт, чтобы обеспечить рост компании.

 
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Критики и ненавистники

Критики и ненавистники | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Почему они такие и что с ними делать
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Ваша первая автоматическая реакция должна быть «вы правы»! )))

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Психология и использование буллитов в презентации

Психология и использование буллитов в презентации | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Соблюдение этих простых правил поможет эффективно использовать #буллиты в презентации #психология

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5 Ways Reading Can Help Generate Content Ideas

5 Ways Reading Can Help Generate Content Ideas | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Out of Ideas? Start Reading!Every day we are constantly reading. We read emails, text messages, news articles, street signs, product packages … the list is endless! In all of the reading we do, we can use it to our benefit to see things from a...
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Very simple and very useful! Great!

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The Inbound Marketing Process

The Inbound Marketing Process | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Inbound Marketing can be a very confusing and monumental process. Our goal is to make it as simple as possible, and get you the results you're looking for. Check out the process we have developed to obtain your Inbound Marketing goals. Enjoy!

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12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]

12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
These stats and tips will help you optimize your Twitter presence to generate leads and sales.
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by @HubSpot & @MDMseo 12 Data-Backed Tips to Increase Your #ConversionRate on #Twitter #Infographic by Lindsay Kolowich

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Расширения объявлений в Google Adwords – видео урок | SeoProfy.ua

Расширения объявлений в Google Adwords – видео урок | SeoProfy.ua | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Дополнительные расширения в Google Adwords позволяют выгодно выделять ваше объявление на фоне других. Особенно хорошо будет выглядеть ваше объявление в TOP3 рекламной выдачи.

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11 Tips to Double Your Twitter Followers - Jeffbullas's Blog

11 Tips to Double Your Twitter Followers - Jeffbullas's Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Increasing your Twitter followers has some distinct benefits for business and brands. So how do you double your Twitter followers? Here are 11 simple tips.
Alexander Abramov's insight:

#Twitter plays by its own rules. #infographic
It has kept its 140 character limit despite the jokes, the pressure to change by many of its followers and the demands to be more like Facebook or Google+.
It is misunderstood by many people who throw stones at it from the sidelines. Despite the knockers it has kept true to its initial design and constraints that don’t seem to fit it into an online world that is about bigger being better.

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5 Tired Marketing Trends to Lay to Rest in 2014

5 Tired Marketing Trends to Lay to Rest in 2014 | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
So do the right thing and stop utilizing these tactics before it's too late. Together, we can build a world of remarkable marketing.
Alexander Abramov's insight:

So do the right thing and stop utilizing these tactics before it's too late. Together, we can build a world of remarkable marketing.
1) Quantity Over Quality
2) Impersonal Inbound
3) Ineffective Content Outsourcing
4) Exclusively Scheduling Social Media
5) Pushing The Same Social Message Through Multiple Channels

Amber Cebull

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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources pl…
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Yes #content is the king when it comes to #marketing: 50 Stats you need to know about #ContentMarketing by @newscred

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Beyond Squishy: The Principles of Adaptive Design | Brad Frost

Beyond Squishy: The Principles of Adaptive Design | Brad Frost | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

5 guiding principles of adaptive design:
1. Ubiquity 2. Flexibility 3. Performance 4. Enhancement 5. Future-Friendly

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A Content Marketer’s Checklist: Editorial Calendar Essentials

A Content Marketer’s Checklist: Editorial Calendar Essentials | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.
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Depending on your company’s specific goals, your content team’s workflow, the formats, and platforms with which you plan to work, and the volume of content you will be creating, you may also want to track these elements to help you stay organized and on track over the long term:

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9 Steps to Create Landing Pages that Convert Website Visitors Into Customers

9 Steps to Create Landing Pages that Convert Website Visitors Into Customers | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Does your website suffer from a high bounce rate? Are you looking for ways to convert more of your visitors into paying customers? The layout and content of the pages your visitors land on go a lon...
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9 Steps to Create #LandingPages that Convert Website Visitors Into Customers  Posted in #Infographics,  #WebDesign by Mark Ford

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Инфографика: Что могут большие данные в банках?

Инфографика: Что могут большие данные в банках? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Банки – одна из наиболее очевидных областей применения технологий больших данных. Кредитные учреждения обладают большими массивами информации, действуют в высококонкурентной среде и, что тоже немаловажно, располагают средствами на ИТ-инновации.
Alexander Abramov's insight:

CNews #bigdata
Инфографика: Что могут большие данные в банках?
Банки – одна из наиболее очевидных областей применения технологий больших данных. Кредитные учреждения обладают большими массивами информации, действуют в высококонкурентной среде и, что тоже немаловажно, располагают средствами на ИТ-инновации

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Infographic: There's a Chat for That - Zopim Live Chat Blog

Infographic: There's a Chat for That - Zopim Live Chat Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
44% of customers say that having a live person answer their questions while shopping was one of the most important features a website could offer. Learn why
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Today, live chat is becoming increasingly important and profitable as a customer engagement platform.

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SMB Guide To An Effective Content Marketing Campaign (Infographic)

SMB Guide To An Effective Content Marketing Campaign (Infographic) | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Content marketing is probably one of the most effective digital marketing strategies these days. Most digital marketers and small business owners are pouring out marketing budgets on this strategy …
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Truly, there are no questions or doubts regarding the effectiveness of content marketing if done correctly. The only real question is how a small and medium business owners can do this properly and effectively so that they are able to reap its benefits and achieve their marketing goals. The following infographic based on our previously published content will show you the step by step guide on how you can implement this properly.
Read more at http://www.business2community.com/infographics/smb-guide-effective-content-marketing-campaign-infographic-01057796#mis763mJbluemvGy.99

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Marketing Automation is Not What You Think

Marketing Automation is Not What You Think | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
We believe most dissatisfaction with marketing automation stems from the same misunderstanding.
Alexander Abramov's insight:

A marketing automation tool acts like a connecting thread between the other parts, keeping track of all data and giving you valuable insights about your customers as well as the effectiveness of your various marketing tactics.

A marketing automation tool acts like a connecting thread between the other parts, keeping track of all data and giving you valuable insights about your customers as well as the effectiveness of your various marketing tactics. - See more at: http://gabrielsales.com/b2b-sales/marketing-automation-is-not-what-you-think/#sthash.yIWYZXnK.dpufA marketing automation tool acts like a connecting thread between the other parts, keeping track of all data and giving you valuable insights about your customers as well as the effectiveness of your various marketing tactics. - See more at: http://gabrielsales.com/b2b-sales/marketing-automation-is-not-what-you-think/#sthash.yIWYZXnK.dpuf
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A Beginner’s Guide to Understanding UX Design

A Beginner’s Guide to Understanding UX Design | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Thinking of working on your conversion optimization and landing page optimization? understanding UX design is essential for conversion optimization.
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The Beginners Guide to Understanding UX Design

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Facebook улучшил функциональность групп объявлений в структуре рекламных кампаний

Facebook улучшил функциональность групп объявлений в структуре рекламных кампаний | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Крупнейшая социальная сеть Facebook обновила структуру рекламных кампаний путём улучшения функциональности групп объявлений. Нововведение даёт возможность рекламодателям на уровне группы произвести изменения объявлений, которые в неё включены: настроек таргетинга, размещения и назначения ставок.
Alexander Abramov's insight:

Крупнейшая социальная сеть #Facebook обновила структуру рекламных кампаний путём улучшения функциональности групп объявлений. Нововведение даёт возможность рекламодателям на уровне группы произвести изменения объявлений, которые в неё включены: настроек таргетинга, размещения и назначения ставок.

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The 9 Most Despised Work Personalities - AtTask Resources

The 9 Most Despised Work Personalities - AtTask Resources | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
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The 9 Most Despised Work Personalities - AtTask Resources
#infographic
The 9 Most Despised Work Personalities
Regardless of their form, we can all identify a few frustrating work personalities who negatively impact productivity. Are you one of them?

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Responsive Email Design: Benefits, How-To, Examples + More | JUST™ Creative

Responsive Email Design: Benefits, How-To, Examples + More | JUST™ Creative | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Learn the benefits of responsive email design & exactly how to make your emails responsive. Plus bonus responsive email examples, tips & best practices!
Alexander Abramov's insight:

This stuff is a very valuable and useful!
#Responsivedesign #Email #Design: Benefits, How-To, Examples + More | JUST™ Creative
http://shar.es/1my5ez

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Вебинар «Инструменты автоматизации в SEO», 7 октября, агентство Netpeak - YouTube

7 октября SEO-специалист Иван Кутас провел бесплатный вебинар «Инструменты автоматизации в SEO». Несколько слов о спикере. Кутас Иван, Middle SEO IM в компан...
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Презентация вебинара: http://netpeak.ua/conference/147/

Программа вебинара:

1. Автоматизация выгрузки данных из систем аналитики.
1.1 Инструменты для автоматической выгрузки данных из Google Analytics.
1.2 Инструменты для автоматической выгрузки данных из Google Webmaster Tools.
1.3 Выгрузка данных из Яндекс Метрики средствами API.

2. Автоматизация сбора семантики.
2.1 Использование сервиса Prodvigator.ua.
2.2 Использование программы Key Collector.
2.3 Фишки в сборе и обработке семантики.

3. Автоматизация выбора доноров.
3.1 Netpeak Checker.
3.2 Fast Trust / Check Trust.

4. Дополнительные инструменты автоматизации.
4.1 Скрипты.
4.2 Букмаклеты.

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Is Pinterest the new Google?

Is Pinterest the new Google? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Blog post at Social Media for Business :
My first place to search
About a year ago, I noticed that my online search behavior was changing. I use to hit the letter G in the browse[..]
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And how cool would it be if one day we all caught ourselves asking a question and instead of saying it, Google it, we say run it through Pinterest and see what pops up.

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