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How to Create a Facebook Business Page That Doesn't Suck

How to Create a Facebook Business Page That Doesn't Suck | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Don't waste your time creating a Facebook Business Page that flops. Discover these essential tips for making an awesome Facebook Page.
Alexander Abramov's insight:

 How to Create a #Facebook #Business Page That Doesn't Suck  by Ginny Soskey
Это не ново, но автор хорошо и понятно написал и проиллюстрировал!
This is not new, but the author is well and clearly written and illustrated!
integrated_fb_cover_photo_example_1

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У Анны Ахматовой после исполнения Девятого квартета Шостаковича

У Анны Ахматовой после исполнения Девятого квартета Шостаковича | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

У Анны Ахматовой после исполнения Девятого квартета Шостаковича. Слева направо: Соломон Волков, Виктор Киржаков, Валерий Коновалов, А. А. Ахматова, Станислав Фирлей. Комарово, 16 мая 1965 г. Фото Славы Осипова

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Simfònica del Vallès

Simfònica del Vallès | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
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Simfònica del Vallès
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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.
Alexander Abramov's insight:

#Instagram by Jan Gordon on Curatti How create an effective hashtag strategy for Instagram tells you Jenn Herman

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Infographic: Latest Social Media Statistics for Facebook, Twitter, Instagram and More

Infographic: Latest Social Media Statistics for Facebook, Twitter, Instagram and More | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Knowing exactly how much growth is occurring in social media and, more important, what that growth means is an important part of professional communications.
Alexander Abramov's insight:

#Infographic: Latest #SocialMediaStatistics for #Facebook, #Twitter, #Instagram and more http://bit.ly/1rldg2L ; #socialmedia2014 #b24

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Infographic: Celebrate a Decade of B2B Marketing and PR Evolution | The Carabiner Connector

Infographic: Celebrate a Decade of B2B Marketing and PR Evolution | The Carabiner Connector | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Carabiner Communications is celebrating its 10-year anniversary. To commemorate, we’ve released a new infographic showing a decade of B2B PR and Marketing
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10 Years of #Storytelling #infographic: Celebrate a Decade of #B2B #Marketing and #PR Evolution
on August 4, 2014 By Jan Sisko In PR & Marketing

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Slides: Unlocking Growth - Building a sustainable growth engine - GrowthHackers

[Customer Growth (broad)] As Marc Andreessen says, startups fail for two primary reasons: either they try to grow when they're not ready to, or they're not aggressive enough when they're finally to grow. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.
Alexander Abramov's insight:

42 Slides: Building A Sustainable Growth Engine. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.

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Thanks for Downloading the eBook! | The Shareaholic Content Marketing Blog

Download your free eBook. This is gonna be fun :) You'll hear from us soon. In the mean time, say hi to us on Twitter, check out our products for publishers, and be sure to spread the good word and invite your friends to sign up too! Enjoy! - Team Shareaholic :)
Alexander Abramov's insight:

Free Download! #eBook The definitive guide related #content: how to turn casual readers into raving fans
Featuring 7 real case studies from #Shareahouc publishers

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2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
2014 Essential Guide to Omnichannel Marketing
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#DirectMarketing #News is proud to present the 2014 Essential #Guide to Omnichannel #Marketing. Its free.

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Social Media Tools

Social Media Tools | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Click here to find the Social Media Tools recommended by the Effective Marketing Company and how they can help you and your social media marketing
Alexander Abramov's insight:

#SMM Why don’t you check out these excellent #socialmedia #tools?

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7 причин провала вашего интернет-проекта

7 причин провала вашего интернет-проекта | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Коллеги, у меня вопрос: с чего вы взяли, что эти люди сделают вам проект? Если ответ «Ну, они же обещали» — читаем дальше http://blog.sibirix.ru/2014/07/16/7-fail-reasons/

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SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO

SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Not sure what off-page SEO tactics you should be using to attract inbound links? Learn why creating quality content plays a major role.
Alexander Abramov's insight:

Learning SEO From the #Experts. Content: Reigning King of #SEO http://blog.hubspot.com/marketing/seo-evolved-quality-content-instrumental-off-page-seo via @hubspot #vk #b24 #contentmarketing

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Steps On How To Create A Brand Ambassador- Sideqik

Steps On How To Create A Brand Ambassador- Sideqik | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
What is a brand ambassador? In simple terms- exactly what you are looking for. A brand ambassador is a loyal customer, partner or employee who promotes your products, services and activities publicly. They will associate with or embody your corporate brand and culture publicly and promote others to use or like your brand.
Alexander Abramov's insight:
How Do You Gain Brand Ambassadors?

Well there are a couple of things that you can do. We recommend that you have a look at our infographic but for starters: create interest, maintain interest and reward interest. keep your customers happy and interested by rewarding their promotional behaviors.

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The Anatomy of a Local Business Listing – The Ultimate Guide | E2M Blog

The Anatomy of a Local Business Listing – The Ultimate Guide | E2M Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Local listings are the great levelers of SEO. With local SEO, your business has better chances of being found by 85% of consumers who use the internet to search for local goods and services.
Alexander Abramov's insight:

No, #Google isn’t your enemy. Perish the thought.

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Your #EmailMarketing Efforts Don’t Matter - why #mobilemarketing #infographic

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Your #EmailMarketing Efforts Don’t Matter - why #mobilemarketing #infographic

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Branding -how? infographic

Branding -how? infographic | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Если у вас есть бренд, либо у вас есть бизнес, имеющий узкое место в брендинге, то стоит задуматься над повышением видимости бренда.

К повышению узнаваемости бренда в соцсетях можно прийти как по ступенькам (см. картинку), так и сразу. Например мы предпочитаем начинать сразу с соц. сетей.

На более высоких уровнях видимость бренда анализируется через сервисы мониторинга.

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#SMSlantChat Twitter Chat

#SMSlantChat Twitter Chat | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are you an entrepreneur or small business owner? Join me every second or third Thursday of the month for a Twitter chat on the challenges and opportunities of managing a brand on the social web.&nb...
Alexander Abramov's insight:

You can take part in the conversation by using one of the tools below:

Tchat.ioTweetChatTweetDeck
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В копилку пользователей Google Analytics: 50 трюков и советов

В копилку пользователей Google Analytics: 50 трюков и советов | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
В этой статье вы найдете целый список трюков, советов и хаков, которые помогут вам использовать Google Analytics еще интенсивнее и эффективнее.

 

Alexander Abramov's insight:

Куда вставлять-то?!

Большое спасибо за такую полезную статью для "чайников"!

Сразу вопросы от такого "чайника"

"1. Отслеживайте посещения страницы 404. Для этого добавьте в исходный код страницы следующий код:"

- Что в этом случае есть "страница"? В исходный код какой страницы добавить этот кусочек кода?

"2. Отслеживайте исходящие ссылки. Для этого используйте такой код:"
- Куда добавлять этот код, который Вы рекомендуете использовать?

- Аналогичные вопросы и про все другие советы: куда вставлять-то?

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Diagnosing problems on a lead generating website

Diagnosing problems on a lead generating website | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
On a typical lead generating website there are 5 places where visitors can be running into obstacles that prevent them from achieving their goals, thus leading them to abandon the persuasion process. ScenariosCommon Problems Preventive or corrective ...
Alexander Abramov's insight:

You did very well! Diagnosing problems on a #leadgenerating #website | A Blog about #Conversion by @pedromasilva http://psch.io/91a2e3f997

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Продвижение в социальных сетях

Продвижение в социальных сетях | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Этот материал можно использовать как инструкцию к применению. Если вам нужно продвинуть свою страницу в социальной сети, просто открывайте текст и действуйте...
Alexander Abramov's insight:

7 шагов создания стратегии развития в соцсетях Продвижение в социальных сетях #SMM #b24 #socialmedia http://websarafan.ru/2014/07/28/prodvizhenie-v-socialnyh-setjax/ via @websarafan

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Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

Emotional Headlines Get Shared More On Social Media [Conclusive Proof] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.
Alexander Abramov's insight:
How To Write Emotional Headlines

So, how should you go about writing more emotional headlines?

Start by understanding what constitutes as emotional. Copywriter Karl Stepp offers a great list of highly emotional words that he calls “power words for emotional selling.” As a handy guide,  I have converted them to this handy tear-sheet that you can download right here.

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10 Surprising and Important Social Media Stats You Need To Know

10 Surprising and Important Social Media Stats You Need To Know | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
See what the data says about best practices for Facebook, Twitter, and more with these surprising social media stats and action steps you can implement now.
Alexander Abramov's insight:

10 Surprising and Important Social Media Stats You Need To Know http://blog.bufferapp.com/social-media-stats-you-need-to-know via @buffer #socialmediastats #smm #b24 #vk

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Интервью Сергея Брина и Ларри Пейджа с Винодом Хослой на Khosla Ventures: самая полная версия

Интервью Сергея Брина и Ларри Пейджа с Винодом Хослой на Khosla Ventures: самая полная версия | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
В продолжительной дискуссии с Винодом Хослой Ларри Пейдж и Сергей Брин обсудили широкий спектр вопросов - от несостоявшейся продажи алгоритма PageRank крупным игрокам поискового рынка до проблем здравоохранения и политики. Поговорили и о будущем интернета и технологий в условиях стремительно меняющегося мира.
Alexander Abramov's insight:

Узнайте о чём Sergey Brin и Larry Page беседовали с Vinod Khosla: полная версия http://www.searchengines.ru/articles/intervyu_s_br_lar.html #google via @search_news #vk #b24

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Чек лист по SEO для разработчиков – Инфографика | SeoProfy.ua

Сделано в #SEOProfy с ошибками. ) Чек лист по #SEO для разработчиков – #infographica http://seoprofy.ua/blog/optimizaciya-sajtov/seo-checklist-for-dev via @seoprofy_ua #b24

Alexander Abramov's insight:

Сделано в #SEOProfy с ошибками. ) Чек лист по #SEO для разработчиков – #infographica http://seoprofy.ua/blog/optimizaciya-sajtov/seo-checklist-for-dev via @seoprofy_ua #b24

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Как стать интернет-маркетологом?

Как стать интернет-маркетологом? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Слишком много "понтов" накидали, а в общем, правильный подход. Как стать интернет-маркетологом? http://blog.completo.ru/kak-stat-internet-marketologom/ #vk #b24 #marketing

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Lead Generation Website Best Practices

Lead Generation Website Best Practices | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
A lead generation website has a specific set of pages, each with specific elements. Here are 24 lead generation tips for any website.
Alexander Abramov's insight:

Evergreen => Lead Generation Website Best Practices http://buff.ly/1vZBgFf via @orbiteers #vk #b24 #leadgeneration #inboundmarketing

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Самые успешные отрасли для email маркетинга - MarketPro

Самые успешные отрасли для email маркетинга - MarketPro | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Наши клиенты из разных отраслей ежемесячно отправляют сотни писем. Мы проанализировали их рассылки и рассчитали средние показатели открытий и кликабельности
Alexander Abramov's insight:

Согласен с автором, Сергеем Гордиенко: совершенству нет предела. И не должно быть самоуспокоенности в работе.
И ещё, то ли уточнение, то ли вопрос...
Да, расчёт сделан по отраслям.  Можете ли Вы, Сергей, пояснить, в какой степени это "заслуга" отрасли, а в какой - результат более плодотворного или менее плодотворного труда авторов рассылок?

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