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A Field Guide To Navigating Social Media [INFOGRAPHIC] - AllTwitter

A Field Guide To Navigating Social Media [INFOGRAPHIC] - AllTwitter | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
A Field Guide To Navigating Social Media [INFOGRAPHIC]
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A Field Guide To Navigating Social Media #SMM
That's right!
It’s also interesting that the infographic categorizes Twitter as good for finding new customers, versus Facebook being a good tool for current customers. I think every major social network can be utilized for lead generation, but I don’t know if I’d categorically define Twitter as better for it than Facebook. It definitely depends on whether you’re spending or not, and your content strategy on each network.

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У Анны Ахматовой после исполнения Девятого квартета Шостаковича

У Анны Ахматовой после исполнения Девятого квартета Шостаковича | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
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У Анны Ахматовой после исполнения Девятого квартета Шостаковича. Слева направо: Соломон Волков, Виктор Киржаков, Валерий Коновалов, А. А. Ахматова, Станислав Фирлей. Комарово, 16 мая 1965 г. Фото Славы Осипова

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Mobile Video Marketing: Another Form of Interrupt Advertising?

Mobile Video Marketing: Another Form of Interrupt Advertising? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Mobile video marketing has great value, but interrupt advertising nullifies some of its benefits. No matter how you slice it, an ad is an ad.
Alexander Abramov's insight:
Inbound Yields Loyalty, Not Interruption
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Kick Off 2016 With Content Marketing Audits That Work | SEJ

Kick Off 2016 With Content Marketing Audits That Work | SEJ | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
You pulled all your data. Great.
Alexander Abramov's insight:

Once you've got this setup - you only have to maintain it.
Note from experience - save, save and save again!

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PlayBuzz

PlayBuzz | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Playbuzz enables anyone to create content people love. Generate 90% item engagement rates with mobile-friendly content formats that are optimized for social sharing
Alexander Abramov's insight:

#Playbuzz – бесплатный сервис для создания вирального контента: Вот такой простой и эффективный инструмент http://eepurl.com/bNZ89f

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Кто лоббирует Рунет

Кто лоббирует Рунет | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Какие ассоциации есть на российском интернет-рынке и какой в них смысл
Alexander Abramov's insight:

Попытки лоббировать интересы есть, но вот чьи и в каком качестве — другое вопрос. Я, как представитель ряда общественных организаций, вижу явное неуважение к мнению граждан.

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8 Design Trends You Can Expect to See in 2016

8 Design Trends You Can Expect to See in 2016 | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are you considering a website redesign in 2016? Want to know the design trends that are expected to take charge this year? If you’re about to invest in a design project it’s imperative that you know what’s hot and what’s not before you proceed. There’s no point spending money on something that is not going…
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Coastal Creative share the 8 design trends they expect to shape 2016 in the infographic below.

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ZennoPoster 5 Web Automation Bot creation softwareZennoLab.com

ZennoPoster 5 Web Automation Bot creation softwareZennoLab.com | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
ZennoPoster 5 Web Automation Bot creation software
Alexander Abramov's insight:

ZennoPoster | ZennoLab.comZennoLab.com
Универсально
ZennoPoster 5 – решение «всё в одном» для автоматизации SEO задач. Избавьте свою работу от рутины при помощи ZennoPoster 5!

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Что я понял о контент-маркетинге, когда проанализировал 614 постов

Что я понял о контент-маркетинге, когда проанализировал 614 постов | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Cоздатель маркетинговой стартегии Amazon , NBC , GM , HP и основатель компании KISSmetrics Неил Патель проанализировал посты в собственном блоге и рассказал, как окупается контент, для чего подходят разные форматы и какими текстами делятся. Материал переведен командой Newочём для Relap.io. Можете себе представить, что я опубликовал 614 постов на Quick Sprout? Мой первый пост вышел 16 апреля…
Alexander Abramov's insight:
Пользователям нравится читать личные и неоднозначные истории
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4 Steps To Building A Content Marketing Business Case

4 Steps To Building A Content Marketing Business Case | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Despite a huge surge in the adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives s
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= №1 - Ask for a Realistic Budget

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Маркетинг как он есть и пить

Короче Котлера, проще комикса
Alexander Abramov's insight:

Маркетинг как он есть и пить: Короче Котлера, проще комикса.
Супер-обзор сделала Татьяна Козловская

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How to Market to the Hyper-Informed Customer | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

How to Market to the Hyper-Informed Customer | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Ecommerce allows for customers to have access to a wide variety of products at a second's notice. Online shopping has turned into a research project, with every product, service and company being able to be made transparent in just seconds. Read on to learn how the Internet has made marketing a two-way street and how marketers can thrive in this environment.
Alexander Abramov's insight:

Key takeaways (TL;DR)

Be upfront with your customer with what he or she can expect from your product.Market your company values as a part of why customers should purchase from you.Interact with customers on social media and respond quickly to requests and inquiries.Handle customer service related issues with a long-term customer relationship in mind.
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6 Common Myths about Content Creation on Facebook - socialmouths

6 Common Myths about Content Creation on Facebook - socialmouths | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Here are some of the biggest Facebook myths about content creation. Let’s de-bunk them one by one.
Alexander Abramov's insight:

Lies, lies, lies! It’s all lies! ??? - The True! - 6 Common Myths about Content Creation on Facebook 

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SEO in 2016 | Splash Copywriters

SEO in 2016 | Splash Copywriters | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Do you want better SEO results next year? Some of the world’s top SEO experts reveal what the future of SEO will look like in 2016.
Alexander Abramov's insight:

#prediction #SEO2016 - как в анекдоте про ковбоев: "... и тогда я скажу: старина Билл, ты ничуть не изменился..."

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The Only Video Cheat Sheet for Facebook Marketing You'll Need

The Only Video Cheat Sheet for Facebook Marketing You'll Need | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Facebook marketing has gone the way of Hollywood. But what details will help your brand pull ahead when it comes to Facebook video marketing?
Alexander Abramov's insight:

Interested in video but don’t know where to start on creation? Start with this free guide to video production

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Website directory of design / creative related websites

Website directory of design / creative related websites | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
A great resource to find design / creative companies, chat with others in the design / creative community amd get the lastest design / creative news
Alexander Abramov's insight:

Хорошее оформление сайта. Без новомодностей. Особенно нравятся цитаты, блоки текстов и ссылки.

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4 Steps To Plan The Ultimate Content Strategy

4 Steps To Plan The Ultimate Content Strategy | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
An actionable how-to to craft an effective content strategy for your business.
Alexander Abramov's insight:

By following the next 4 steps, you’ll have a ready-to-use, step-by-step #contentstrategy #roadmap that brings results 

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Технология MasterPass для вашего интернет-магазина | Marketing in Russia

Технология MasterPass для вашего интернет-магазина | Marketing in Russia | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
В России всё активнее распространяется платёжная платформа MasterPass от MasterCard, которая позволяет проводить оплату онлайн буквально в пару кликов. В
Alexander Abramov's insight:

Технология #MasterPass для вашего интернет-магазина - Ничего личного - только #реклама - 

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Число просмотров порно с мобильных устройств выросло на 18% — GetMobian

Число просмотров порно с мобильных устройств выросло на 18% — GetMobian | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:
.. о мобилизации #pornhub - это инересно, кому?
#PornHub работает на KVS CMS & Kernel Video Sharing
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social media web-design dimensions 2016

social media web-design dimensions 2016 | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

social media web-design dimensions 2016

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11 Essential Elements of an Effective Social Media Business Plan

11 Essential Elements of an Effective Social Media Business Plan | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Want to know where and how to spend your time online? Here's your plan! 11 essential elements of an effective social media business plan.
Alexander Abramov's insight:

Вот квинтэссеция из 11 эсссенциальных элементов эффективной соцмедийной стратегии на 2016 год!

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Google is about to start favoring HTTPS sites in search results

Google is about to start favoring HTTPS sites in search results | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
To protect users from cyber attacks, Google has announced that it will start prioritizing secure HTTPS URLs even if they don't have links pointing to them.
Alexander Abramov's insight:

This article has been updated to reflect that HTTP sites will not be affected in search unless they have an HTTPS equivalent. We apologize for the misunderstanding.

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How to Use Facebook to Drive an Insane Amount of Traffic

Would you like to know how to use Facebook to drive an insane amount of traffic? With the constant Facebook changes, it's harder than ever to keep up - much le…
Alexander Abramov's insight:

How to Drive a FRIGGIN TON of Traffic with Facebook (Yeah, THAT MUCH!)

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Исследование эффективности низкочастотных запросов

Исследование эффективности низкочастотных запросов | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Составление полного и отвечающего поставленным задачам семантического ядра – половина успеха от запущенной рекламной кампании. Вдумчивый и тщательный отбор ключевых слов помогает сэкономить деньги клиента, достичь поставленных KPI, и сократить трудозатраты на дальнейшие аналитику и исправление ошибок.
Alexander Abramov's insight:

Результат подтвердил общее мнение – чем менее частотный запрос, тем выше его коэффициент конверсии.

Хотелось бы отдельно отметить, что запросы с частотой от 1000 до 5000 показывают большую эффективность практически по всем параметрам, то есть это та группа запросов, на которую стоит обращать внимание при подборе слов. Что же это за запросы? 20% этих запросов содержит слово «купить», остальные являются запросами узкокатегорийными, либо бренд+категория:

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Что обсуждали на Optimization-2015: итоги 2015 и прогнозы на будущее

Что обсуждали на Optimization-2015: итоги 2015 и прогнозы на будущее | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Подробный и интересный отчет о том, как прошла конференция Optimization-2015: итоги года и новости от представителей Яндекса и Google, кргулый стол с Андреем Липатцевым, Александром Садовским и Андреем Калининым, советы, как дальше развивать сайты.
Alexander Abramov's insight:

 Позиция Александра Садовского проста: «не мешайте индексации, делайте хорошо своим пользователям — вот абсолютно белые методы».

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Digital engagement: All decisions should benefit the end-user - The Authentic Storytelling Project

Digital engagement: All decisions should benefit the end-user - The Authentic Storytelling Project | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
There’s way too much talk about converting people to do what we want them to do out there. It’s about me, me, me – the organization who happens to own the website I’m on, or whose social media account happened to show up in my feed while I was actually paying attention. We focus on …
Alexander Abramov's insight:

Every time we create content online, add features to our website, we should ask ourselves: How does this help our interested communities (aka target audience)?

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Anne Cohen: SEO Basics 2016

Anne Cohen: SEO Basics 2016 | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

#prediction #SEO2016 - как в анекдоте про ковбоев: "... и тогда я скажу: старина Билл, ты ничуть не изменился..."

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