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Marketing Analytics in 2013 Benchmarking Report

The Demand Metric 2013 Marketing Analytics Survey was administered online over a period of April 17th through May 3rd, 2013. During that time, over 700 response
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У Анны Ахматовой после исполнения Девятого квартета Шостаковича

У Анны Ахматовой после исполнения Девятого квартета Шостаковича | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
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У Анны Ахматовой после исполнения Девятого квартета Шостаковича. Слева направо: Соломон Волков, Виктор Киржаков, Валерий Коновалов, А. А. Ахматова, Станислав Фирлей. Комарово, 16 мая 1965 г. Фото Славы Осипова

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Микроразметка сайта - разбираемся в видах микроразметки на сайте

Микроразметка на сайте является очень важным элементом в наши дни. В данной статье я описал самые популярные и часто используемые вид микроразметок, которые необходимо использовать на сайте.
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Виды микроразметки сайта Всего видов микроразметки больше, но мы рассмотрим 3 самые распространенные: Open Graph — для социальных сетей Schema.org — для поисковых систем Микроформаты — для поисковых систем (устаревает) Каждая из видов микроразметки предназначена для предоставления определенных данных. То есть у каждой из них есть свои цели, которые также необходимо знать и понимать.
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How to Build an Unstoppable Lead Generating Marketing Strategy [Infographic] - Red Website Design Blog

How to Build an Unstoppable Lead Generating Marketing Strategy [Infographic] - Red Website Design Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are you looking for ways to generate sales leads and enquiries for your business? Want to know the techniques and technology that can help you build an army of customers?
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Lead Generation Machine. Technology Advice share their tips for success in this infographic.
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The Ultimate SEO Audit Checklist - Search Engine Journal

The Ultimate SEO Audit Checklist - Search Engine Journal | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
We've got the ultimate SEO audit checklist for you! This list provides checkpoints in your auditing process to help you better improve your site.
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The goal of this SEO audit checklist is to put together on-site and off-site checks to help identify any issues, along with actionable advice on fixing these issues
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О чем не рассказывают на бесплатных вебинарах по Директу.

О чем не рассказывают на бесплатных вебинарах по Директу. | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Сейчас много разных обучающих материалов по настройке Директа, но не все они одинаково полезны. Сегодня расскажу о том что нельзя узнат
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Конверсия сайтов – это основополагающий параметр, который определяет успех любой рекламной кампании. Такой подход оптимален и для Google Adwords.
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Куда и почему уходят пользователи?! Или как рассчитать churn rate и начать с ним работать

Куда и почему уходят пользователи?! Или как рассчитать churn rate и начать с ним работать | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
В этой статье мы разберемся, что значит метрика churn, зачем b как рассчитать churn rate, а также как с ним работать дальше
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churn rate — это количество пользователей, которые прекращают любое взаимодействие с вашей компанией
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10 Little-Known Facebook Marketing Features and Hacks You Can Try Today - The Buffer Blog

10 Little-Known Facebook Marketing Features and Hacks You Can Try Today - The Buffer Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
11 hidden Facebook marketing features that you can try today to make your Facebook Business page more engaging, unique, and downright successful. 
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In the spirit sharing, here are 10 hidden Facebook marketing features and hacks for social media marketers to try today!
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Email Marketing Tips: The Best Days & Times to Send Your Emails [Infographic] - Red Website Design Blog

Email Marketing Tips: The Best Days & Times to Send Your Emails [Infographic] - Red Website Design Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are you looking for ways to improve your email marketing open rate? Want to know the best days and times to send your emails out?
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The Best Days & Times to Send Your Emails
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Want More Email Subscribers? How to Create a Squeeze Page for Your Site [Infographic] - Red Website Design Blog

Want More Email Subscribers? How to Create a Squeeze Page for Your Site [Infographic] - Red Website Design Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are you looking for ways to generate more email subscribers? Wondering how to create a high converting squeeze page for your website?
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Want More Email Subscribers? How to Create a Squeeze Page for Your Site [Infographic]
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The Complete Social Media Image Sizes Cheat Sheet

The Complete Social Media Image Sizes Cheat Sheet | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
If you are looking for the detailed guide to social media image sizes, then read this blog that is very helpful to you.
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The Complete Social Media Image Sizes Cheat Sheet: Make sure you’re using an up-to-date version of your browser
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DIY Website or Professional Designer? 10 Stats You Need to Know [Infographic] - Red Website Design Blog

DIY Website or Professional Designer? 10 Stats You Need to Know [Infographic] - Red Website Design Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
So you’re considering a new website for your business, but do you risk creating one yourself, or pay a professional to create one for you?
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#DIY Website or Professional Designer? Look. Website sections that drew the most interest from viewers @Red_Web_Design
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5 Content Marketing Mistakes That Turn Your Audience Off [Infographic] - Red Website Design Blog

5 Content Marketing Mistakes That Turn Your Audience Off [Infographic] - Red Website Design Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are you fairly new to the world of content marketing? Worried you’re making mistakes that could be holding you back?
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Focusing heavily on #SEO & don't forget to entertain your audience
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10 'Hidden' Ranking Facts, 1 Is A Lie - Search Engine Journal

10 'Hidden' Ranking Facts, 1 Is A Lie - Search Engine Journal | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
User Benefit Is More Important Than Keyword Usage
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User Benefit Is More Important Than Keyword Usage
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Свяжитесь с нами – Google

Способы связаться с Google
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Весь Google Не связывайтесь с нами!
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Best practices for digital marketing in 2017: How to take advantage of the latest trends | ClickZ

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Content marketing to meet content needs
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#Подсказки от Google AdWords: Процессы модерации и связь с командой

В данной статье мы собрали все формы, с помощью которых Вы сможете связаться c командой модерации, и самостоятельно решить большинство проблем с
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#Подсказки от Google AdWords
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Увеличьте органический охват в Facebook: руководство по использованию бесплатных инструментов и техник

Увеличьте органический охват в Facebook: руководство по использованию бесплатных инструментов и техник | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Хотите обойтись без финансовых вложений? Есть и бесплатные способы увеличить охват в Facebook. В них подробно и разберемся дальше!
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Начинайте с малого: найдите свой идеальный формат постов, продумайте время публикации для наибольшего отклика от аудитории. Внедряйте методы постепенно и планомерно, и вы убедитесь, что органический охват постепенно становится лучше, а развитие и продвижение вашего продукта возможно и без огромных трат бюджета!
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Design 'No Results Found' Pages that Get Results | UX Booth

Design 'No Results Found' Pages that Get Results | UX Booth | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
When the unexpected happens, we’ve got to give the user more than just an apology. We need to give consideration to ‘no results found’ scenarios, and Chris Myhill is here to show us how to do it.
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Great suggestions here. I like the one where it tells the user they are the first one to think of a given topic, and giving them the option to add it. That is much more empowering than a simple error page. One of our weekly internal design challenges was to make a 404 page and we got some great results.
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Читабельность текста на сайте: 8 рекомендаций по улучшению

Читабельность текста на сайте: 8 рекомендаций по улучшению | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Что такое читабельность (readability), зачем ее улучшать. 8 простых рекомендаций, как повысить комфорт чтения и усвояемость информации на сайте.
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Для основного текста используйте стандартные sans-serif шрифты: Arial, Helvetica, Trebuchet, Lucida Sans, Verdana.
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4 UX Trends You Should Be Implementing on Landing Pages

4 UX Trends You Should Be Implementing on Landing Pages | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
There’s nothing more annoying than browsing online, clicking an ad you’re interested in, and being directed to a poorly designed landing page that doesn’t offer
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A Well-Designed Landing Page UX Increases Conversions
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Top 5 Tools To Make Business Keyword Management Easier

Top 5 Tools To Make Business Keyword Management Easier | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Business keyword management can be tricky and time-consuming. Here are 5 tools that will make this stressful chore much easier.
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I always look to a keyword research tool to take it further.
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Re: Умные цели в Google Analytics

Друзья, привет! Не так давно Google Analytics презентовал Smart Goals (Умные цели). Немного расскажу о том: – Что это такое? – В каких случаях
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Что и как... ?
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A Beginners Guide to Email Automation: What It Is & How It Can Help You [Infographic] - Red Website Design Blog

A Beginners Guide to Email Automation: What It Is & How It Can Help You [Infographic] - Red Website Design Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are you looking for ways to streamline your marketing processes? Wondering how email automation could help?
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A Beginners Guide to Email Automation: What It Is & How It Can Help You. Here’s an automated series in action: onboarding + top-of-mind + upsell
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Bulk GMB Insights Reporting: What It Means For You & Your Business | Seer Interactive

Bulk GMB Insights Reporting: What It Means For You & Your Business | Seer Interactive | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Google released the feature to download Insights data in bulk straight from your Enterprise Google My Business accounts. Learn what this means for local SEO!
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How can you use this Google My Business data?
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Лучшие советы по email-маркетингу для мобильных устройств

Чаши весов пошатнулись. Год за годом мобильные гаджеты приковывали к себе наше внимание, угрожая потеснить стационарные компьютеры на пьедестале почёта. И
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Честно: их мопсик не хуже котиков! Зачёт! ;-)
Лучшие советы по email-маркетингу для мобильных устройств.
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Product Page SEO: 16 Dos & Don'ts You Should Know - Search Engine Journal

Product Page SEO: 16 Dos & Don'ts You Should Know - Search Engine Journal | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Product page SEO is complex for e-commerce websites. Here's a guide for what you should (and shouldn't) do when creating and optimizing product pages.
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Integrate SEO into everything your marketing team does so it becomes a mindset rather than an addendum.
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