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13 Timeless Lessons from the Father of Advertising

13 Timeless Lessons from the Father of Advertising | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
In 1962, Time magazine called David Ogilvy "the most sought-after wizard in today's advertising industry.” In his years as an advertising executive and
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Image of David Ogilvy, The Original Ad Man
13 Timeless Lessons from the Father of Advertising
Let’s look at some things David Ogilvy had to say, and see what we can learn from each of them.
On creativity and creative process

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У Анны Ахматовой после исполнения Девятого квартета Шостаковича

У Анны Ахматовой после исполнения Девятого квартета Шостаковича | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
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У Анны Ахматовой после исполнения Девятого квартета Шостаковича. Слева направо: Соломон Волков, Виктор Киржаков, Валерий Коновалов, А. А. Ахматова, Станислав Фирлей. Комарово, 16 мая 1965 г. Фото Славы Осипова

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Lead Generation Website Best Practices

Lead Generation Website Best Practices | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
A lead generation website has a specific set of pages, each with specific elements. Here are 24 lead generation tips for any website.
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Evergreen => Lead Generation Website Best Practices http://buff.ly/1vZBgFf via @orbiteers #vk #b24 #leadgeneration #inboundmarketing

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Самые успешные отрасли для email маркетинга - MarketPro

Самые успешные отрасли для email маркетинга - MarketPro | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Наши клиенты из разных отраслей ежемесячно отправляют сотни писем. Мы проанализировали их рассылки и рассчитали средние показатели открытий и кликабельности
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Согласен с автором, Сергеем Гордиенко: совершенству нет предела. И не должно быть самоуспокоенности в работе.
И ещё, то ли уточнение, то ли вопрос...
Да, расчёт сделан по отраслям.  Можете ли Вы, Сергей, пояснить, в какой степени это "заслуга" отрасли, а в какой - результат более плодотворного или менее плодотворного труда авторов рассылок?

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35 Twitter Plugins That Do Everything You May Think Of - BloggerJet

35 Twitter Plugins That Do Everything You May Think Of - BloggerJet | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it

Do you think you know all of the best twitter plugins out there? Think again.


Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, June 28, 1:20 AM


A huge list of Twitter plugins for WordPress!

massimo scalzo's curator insight, June 30, 2:57 AM

Please, just have a look!

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5 Tips to Write a Killer Slogan for Your Business

5 Tips to Write a Killer Slogan for Your Business | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
What makes famous brands recognizable? Their logos and slogans.Take McDonald's, for example. A simple look at its Golden Arches and "I'm loving it" motto automatically evokes an emotional response
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If lost for words: "5 Tips to Write a Killer #Slogan for Your #Business" by @cendrinemedia on @LinkedIn http://www.linkedin.com/today/post/article/20140612011808-41277595-5-tips-to-write-a-killer-slogan-for-your-business #branding

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How Colour Can Make or Break Your Website

How Colour Can Make or Break Your Website | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Different colours evoke different reactions from all of us. Using the right colours in the right places on your website can be the difference between success and failure. The infographic below from...
   
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Using the right colours in the right places on your website can be the difference between success and failure.

   
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Топ-200 крупнейших интернет-продавцов по категориям - Сергей Егорушкин

Топ-200 крупнейших интернет-продавцов по категориям - Сергей Егорушкин | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
В «Секрете фирмы» №5(342) от 05.05.2014 вышел очередной рейтинг «Топ-100 крупнейших продавцов Рунета«. Традиционно представляю переработанную расширенную его версию с разбивкой по категориям. Скептиков прошу обратить внимание, что данный рейтинг имеет открытую прозрачную методику и цифры частично официально подтверждены самими компаниями, частично устно сотрудниками представленных магазинов. Спасибо Полине Цыбизовой и Владиславу Коваленко за предоставленную информацию …
   
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New! Sergey Egorushkin Май 15, 2014 #Top200 крупнейших интернет-продавцов #runet по категориям http://www.egorushkin.ru/news/ecommerce-rating-2014/ #vk #b24 #ecommerce

 

   
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Traffic, Leads and Sales: Why Your Marketing Software Needs to Do It All

Traffic, Leads and Sales: Why Your Marketing Software Needs to Do It All | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
learn why you need to use one application to run your marketing department not ten
   
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#marketingautomation #Traffic, #Leads and #Sales: Why Your #Marketing Software Needs to Do It All

   
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Блог Artjoker : Разработка интернет-магазина: проектируем страницу товара

Правила проектирования страницы товара. Составляющие элементы для роста конверсии.
   
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Что там делать? Что не делать?
Разработка интернет-магазина: проектируем страницу товара

   
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SEO Terminology | Tulip Strategies | Growing Brands from Seed to Bloom

SEO Terminology | Tulip Strategies | Growing Brands from Seed to Bloom | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Search engine optimization, or SEO, is one of the most important tools for improving your company’s standings in search engine results pages (SERP). A w
   
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SEO Terminology for beginners

   
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What Keeps Brilliant Visual Content From Being Shared

What Keeps Brilliant Visual Content From Being Shared | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Visual content like infographics can rocket your business to the top of the social food chain — but only if it's supported by the right strategy that optimizes its sharing potential. Here, we take ...
   
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What Keeps Brilliant Visual Content From Being Shared http://contentmarketinginstitute.com/2014/04/brilliant-visual-content-sharing-barriers/ va @CMIContent #visualcontent #vk #b24 #contentmarketing #share

 

   
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An Infographic Guide to Marketing on Google Plus | Social Media Today

An Infographic Guide to Marketing on Google Plus | Social Media Today | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Learn how to use Google Plus to improve brand followers and engagement. In this instructographic, we discuss an overview of how to use it for marketing, including a daily recipe for success.
   
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Nicely) How to Become a Google Plus Wizard #infographic by Marcela de Vivo  #GooglePlus
An Infographic Guide to Marketing on Google Plus | Social Media Today

   
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Smart Digital Business

Smart Digital Business | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Helping Digital Agencies and Startups get to £1M in Recurring Revenues
   
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10 Ways To Screw Up Startup Fundraising

   
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Steps On How To Create A Brand Ambassador- Sideqik

Steps On How To Create A Brand Ambassador- Sideqik | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
What is a brand ambassador? In simple terms- exactly what you are looking for. A brand ambassador is a loyal customer, partner or employee who promotes your products, services and activities publicly. They will associate with or embody your corporate brand and culture publicly and promote others to use or like your brand.
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How Do You Gain Brand Ambassadors?

Well there are a couple of things that you can do. We recommend that you have a look at our infographic but for starters: create interest, maintain interest and reward interest. keep your customers happy and interested by rewarding their promotional behaviors.

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The Anatomy of a Local Business Listing – The Ultimate Guide | E2M Blog

The Anatomy of a Local Business Listing – The Ultimate Guide | E2M Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Local listings are the great levelers of SEO. With local SEO, your business has better chances of being found by 85% of consumers who use the internet to search for local goods and services.
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No, #Google isn’t your enemy. Perish the thought.

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6 бесплатных инструментов для дизайна в социальных медиа 6 free design tools in social media

6 бесплатных инструментов для дизайна в социальных медиа  6 free design tools in social media | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Вы же хотите больше лайков? Конечно, хотите. Ниже подборка приятных, полезных, а главное - совершенно бесплатных онлайн-сервисов, которые помогут вам без особенных навыков разобраться с дизайном в социальных сетях и почувствовать себя настоящим гуру.
   
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 Хоспадя, будет ли когда у нас что-то своё, кроме перевода статей про чужие сервисы и дела. Увы, мне, увы... :-(
#socialmediatips #socialmediatoolsforbusiness #smm #webdesign     
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Взаимодействие интернет-маркетинга и прода

Взаимодействие интернет-маркетинга и прода | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
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Взаимодействие интернет-маркетинга и продаж

coffee-agency.comКонечной целью интернет-маркетинга является лид (запрос от потенциального клиента). Как бы ни ухищрялись ваши интернет-маркетологи, в конечном итоге вы ждете от них участия в продажах.

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The Greatest Misconception in Content Marketing - Whiteboard Friday

The Greatest Misconception in Content Marketing - Whiteboard Friday | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Great content certainly helps business, but it isn't as simple as "publish, share, convert new customers." In today's Whiteboard Friday, Rand explains what's really going on.
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Разрушение мифов о контент-маркетинге

Каждый рекламодатель или оптимизатор думает, что контент -маркетинг — это очень затратная, а также отнимающая много времени стратегия. Но это совершенно не так! В этом выпуске Рэнд Фишкин разрушит этот миф!

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The Social Media Dimensions Blueprint | Visual.ly

The Social Media Dimensions Blueprint | Visual.ly | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Social media dimensions are constantly changing. With every tweak or page layout change for Facebook, Twitter, Linkedin, Google+, YouTube, etc., socia
   
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By the way: The #SocialMedia Dimensions Blueprint #webdesign #vk #b24

   
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Again! Again! Again! On-Page SEO: Anatomy of a Perfectly Optimized Page #POP

Again! Again! Again! On-Page SEO: Anatomy of a Perfectly Optimized Page #POP | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it

Click here to edit the content

   

   
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Again! Again! Again! On-Page #SEO: #Anatomy of a Perfectly #Optimized #Page #POP http://backlinko.com/on-page-seo #vk #b24 #infographic

   

   
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The Power of Visual Communication [Infographic]

The Power of Visual Communication [Infographic] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Learn how visual content impacts how people take in information.
   
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 The Power of Visual Communication #infographic by Anum Hussain http://blog.hubspot.com/marketing/power-of-visual-communication-infographic via @hubspot #visualcommunication #b24 #vk #marketing

   
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Top 10 Landing Page Features | DigiShopGirl Media – Blog

Top 10 Landing Page Features | DigiShopGirl Media – Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
The Latest in Online Digital Marketing Trends and Best Practices
   
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The Latest in #Online #DigitalMarketing #Trends and Best Practices
Top 10 Landing Page Features

   
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The Road to Ultramodern Marketing - Cutting-Edge.co

The Road to Ultramodern Marketing - Cutting-Edge.co | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Technology. Integration. Intelligence. In the world of marketing, you’ll find that not all marketers are created equally. Different focuses, different styles, different approaches. The point has been reached where, to say “I’m a marketer” is about as broadly-defined as saying “I’m a business person.” Likewise, the evolutionary stage of marketing that’s utilized varies greatly — and the difference comes down to technology and intelligence. Tech and consumer intelligence is what could — when applied to the equation— transform traditional marketing to modern marketing and eventually to ultramodern marketing. There are many criteria that separate these these stages, but generally defined… Traditional Marketing, I consider to be your pre-email, pre-internet, broad form of generating inbound demand — usually focused more on brand strategy. It normally involves executing general messaging to wide and targeted audience then hoping for a returned action. Channels normally include print ad, commercial, direct mail, telemarketing. Modern Marketing involves more technology along with traditional efforts, and utilizes digital marketing communication channels that enables executing specifically-tailored messaging to targeted audiences and tracking basic, meta results. Instead of throwing a small ball into a large crowd and hoping someone catches it like in traditional marketing, it’s like throwing a larger ball in to a smaller crowd of people that you feel are more likely to catch [...]
   
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Success = Traditional #Marketing +Modern #Marketing +Ultramodern #Marketing! said Cutting-Edge.co That;s true for me

   
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Study: Brands still overwhelmingly prefer photos on Facebook - Inside Facebook

Study: Brands still overwhelmingly prefer photos on Facebook - Inside Facebook | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages.
   
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#Readers: What kind of content performs best for you on Facebook? #Study: #Brands prefer #photos on #Facebook  #SMM #vk

   
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Пишем регламент: рекомендации по разработке

 

   
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Хорошая статья, полезная и свежая. Спасибо автору! Мне как раз регламенты надо написать. Записал статью в #Evernote

   
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Instagram top hashtags March 2014

Instagram top hashtags March 2014 | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Instagram top hashtags March 2014 The Instagram top hashtags March 2014 are here. The only change in the top 10 hashtags this month is #tbt is up to #7 trading places with #photooftheday. #smile is up to #18, #like4like is up to #19 and #friends is up to #20. #summer drops to #21, blame the [...]
   
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#Instagram top #hashtags March #2014 by Peter Trapasso

   
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