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Facebook Ads; Examining the Main Elements | MAC5.ca

Facebook Ads; Examining the Main Elements | MAC5.ca | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Facebook for Business is now a Pay to Play model and as a result, for many the only way to acquire new fans is to advertise. This lengthy post is what happens when we get two highly talented MAC5 marketers together on a project, we hope you found some value here and most of all enjoyed the read!
Alexander Abramov's insight:

Facebook for Business is now a Pay to Play model and as a result, for many the only way to acquire new fans is to advertise. This lengthy post is what happens when we get two highly talented MAC5 marketers together on a project, we hope you found some value here and most of all enjoyed the read!

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Rescooped by Alexander Abramov from Business in a Social Media World
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8 Metrics to Conquer a Content Marketer's Fear of Measurement

8 Metrics to Conquer a Content Marketer's Fear of Measurement | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it

Measuring the success of a content strategy is not easy. There are so many factors and metrics to take into consideration!

 

If you feel overwhelmed by the task, Pawan Deshpande's article will be very useful. The way he breaks down the process is fantastic:

 

consumptionretentionsharingengagementleadssalesproductioncosts


He also shares some very useful tips to lighten the load. I particularly like this quote:

 

"Start small. You don’t need to measure everything all at once. Rather than flying blind, start measuring something that’s easy for you and work from there."


Read the article at http://contentmarketinginstitute.com/2014/11/8-metrics-conquer-fear-measurement/

 

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Cendrine Marrouat


Via Cendrine Marrouat - cendrinemarrouat.com
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The State Of Social Ads [INFOGRAPHIC] - AllTwitter

The State Of Social Ads [INFOGRAPHIC] - AllTwitter | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
The State Of Social Ads [INFOGRAPHIC]
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The State Of Social #Ads #infographic
#Socialmedia #advertising is big business – #Facebook, #LinkedIn and #Twitter combined for well over 5 billion dollars in ad revenue in 2012.
But measuring the impact of these tools continues to prove problematic. Indeed, 62 of advertisers, and 70 percent of agencies, are either unsure or flat-out do not know how to measure their social marketing #ROI.
This infographic takes a closer look at the state of social media ads.

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Как планировать рекламные кампании грамотно. Шаблон Плана Измерений

Как планировать рекламные кампании грамотно. Шаблон Плана Измерений | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
План Измерений позволяет системно организовать процесс подготовки рекламной кампании, а также служит основой для формирования маркетинговых задач
Alexander Abramov's insight:

Текущие и плановые показатели фиксируются в Плане Измерений - шаблон этого файла доступен по ссылке в статье

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SOcial Media Analytics: Guide To Measuring The ROI Of Your SOcial Strategy

SOcial Media Analytics: Guide To Measuring The ROI Of Your SOcial Strategy | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
SOcial Media Analytics: Guide To Measuring The ROI Of Your SOcial Strategy
Alexander Abramov's insight:

#SocialMedia #Analytics: Guide To Measuring The #ROI Of Your Social Strategy

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