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Медиарынок сошел с ума: пять трендов, о которых молчат редакции

Медиарынок сошел с ума: пять трендов, о которых молчат редакции | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Медиарынок сошел с ума: пять трендов, о которых молчат редакции | Есть мнение ... | Advertology.Ru. В эпоху интернета грань между рекламой и В«честной журналистикойВ» стала неразличимой. Кто виноват, редакторы или маркетологи? АнтиутопияВ Александра Родионова.
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Медиа-аналитик Андрей Мирошниченко полагает, что в будущем место СМИ займут «придворные» редакции коммерческих брендов. Тот же Red Bull уже сегодня даст фору большинству спортивных СМИ. Бизнесу будет выгодно платить за удержание доверительного контакта с аудиторией, создающейся вокруг бренда, а не за дурацкие баннеры, отвлекающие внимание от очередной журналистской сплетни. С Мирошниченко сложно спорить, вопрос лишь в степени и сроках трансформации, а также том, насколько это явление можно считать новым.
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Social Media Infographics - 3 Top Performers of 2013 | Socially Sorted

Social Media Infographics - 3 Top Performers of 2013 | Socially Sorted | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Socially Sorted produced a number of social media infographics for our company, and for clients in 2013. Here are our 3 Top Performers of 2013.
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Razorsocial #1 A Productive Day in the Life of a Social Media Marketer #smm

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How to Become a Social Media Marketing Expert - Infographic | Jeffbullas's Blog

How to Become a Social Media Marketing Expert - Infographic | Jeffbullas's Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Becoming well known and a professional in your industry is often a journey that starts with a burning passion. It is no different for a social media marketing expert.
Alexander Abramov's insight:

Analyze This! Informative stuff. Nice infographic

How to Become a Social Media Marketing Expert - #Infographic #smm #vk #b24

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Digital кампания приносит 44% всех продаж обувной коллекции Debenhams

Digital кампания приносит 44% всех продаж обувной коллекции Debenhams | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it

В ноябре 2012 года лондонское агентство STEEL получило престижную премию DADI в номинации «Стратегия года в цифровых медиа» (Digital Media Strategy of the Year) за рекламную кампанию «Call it Spring» для поддержки новой коллекции обуви бренда...

Alexander Abramov's insight:

This award-winning Debenhams campaign delivered 44% of online shoe sales for ‘Call it Spring’

Success STEEL well motivated for a similar campaign in the sale of goods for the kitchen!

Пример STEEL холрошо мотивирует для аналогичной кампании в продажах товаров для кухни!

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Is Social Media Making Us Narcissistic? [infographic]

Is Social Media Making Us Narcissistic? [infographic] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Social Media & Narcissism [INFOGRAPHIC] #socialmedia
   
Via Martin (Marty) Smith
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Amy Williamson's curator insight, February 5, 2014 5:08 AM

A fascinating infographic, are you guilty of any of the things mentioned?

BI Media Specialists's curator insight, March 7, 2014 10:39 AM
This is a great discussion to be having with teens today.
Kelly Saiz's curator insight, April 15, 2014 8:29 AM

This is a question that I have wondered about. While this graphic gives an abbreviated, visual response to the question, it provides key insights into the issue. 

 

The image cleverly illustrates the signs of narcissism before depicting the negative effects of social media, which include ADHD, depression and narcissistic personality disorder and addiction, among others. 

 

It would be interesting to know the reasons WHY "People who use Facebook the most tend to have more narcissistic or insecure personalities" and why "those who [score] higher in narcissism also posted more often on twitter". While this post points out yet another important issue surrounding social media that cannot be ignored by business professionals and users alike, it does not provide enough information for the reasoning behind its statements. 

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2014: The Future of Content Marketing and Media - Heidi Cohen

2014: The Future of Content Marketing and Media - Heidi Cohen | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Need 2014 planning help? Use these 7 trends for the future of content marketing. Social media, content & connected devices (mobile) mean context counts.
Alexander Abramov's insight:

Это будет там. А у нас что? 2014: The Future of Content Marketing and Media http://heidicohen.com/2014-future-content-marketing-media/ via @heidicohen #vk #mktg #b24 #b2c

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21 Awesome Social Media Facts, Figures and Statistics for 2013 | Jeffbullas's Blog

21 Awesome Social Media Facts, Figures and Statistics for 2013 | Jeffbullas's Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Social media networks are continuing to grow led by some key factors. These include mobile usage and acceptance by the older generation. Google+ is now the second largest network, Twitter is the fastest growing with Facebook still the biggest.
Alexander Abramov's insight:

Curious? Good Job! Analyze This. Take it easy!

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An introduction to Digital Media [Infographic] - Smart Insights Digital Marketing Advice

An introduction to Digital Media [Infographic] - Smart Insights Digital Marketing Advice | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
This Tube Map is a great way to summarise online marketing options to non digital specialists You will know from our digital media infographics and succes. Marketing topic(s):Media selection. Advice by Dave Chaffey.
Alexander Abramov's insight:

Well done!

An introduction to Digital #Media #Infographic Smart Insights Digital #Marketing Advice

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