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You're Measuring Daily Active Users Wrong | Amplitude Blog

You're Measuring Daily Active Users Wrong | Amplitude Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are you defining your daily active users by number of downloads? Logins? Those numbers aren't really telling you how your app is doing, and here's why.
Alexander Abramov's insight:
If you haven’t stopped caring about vanity metrics—unique views, app downloads, registrations, etc.—you should. A lot of entrepreneurs have; they’ve read The Lean Startup or heard about Facebook’s “7 friends in 10 days” growth hack and they’ve started to focus on metrics like daily active users (DAU).
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SOcial Media Analytics: Guide To Measuring The ROI Of Your SOcial Strategy

SOcial Media Analytics: Guide To Measuring The ROI Of Your SOcial Strategy | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
SOcial Media Analytics: Guide To Measuring The ROI Of Your SOcial Strategy
Alexander Abramov's insight:

#SocialMedia #Analytics: Guide To Measuring The #ROI Of Your Social Strategy

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A Guide to Pinterest's New Business Accounts

A Guide to Pinterest's New Business Accounts | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Download @HubSpot's Guide to Pinterest's New Business Accounts and discover how you can effectively optimize your Pinterest presence.
Alexander Abramov's insight:

Download Free New Ebook: How to Optimize and #Measure Your #Pinterest Business Account for #Marketing Success

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50 (mostly) free social media tools you can’t live without in 2012

50 (mostly) free social media tools you can’t live without in 2012 | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
A couple years ago, Jay Baer wrote a great blog post called 'The 39 social media tools I'll use today' which was an all-in-one toolkit for social media marketers (and still is).

A ...
Alexander Abramov's insight:

Great list. I agree, www.statmyweb.com and www.similarweb.com are both great tools for webmasters.

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9 Key Social Media Measurements To Answer 9 Key Strategic Questions | Business 2 Community

9 Key Social Media Measurements To Answer 9 Key Strategic Questions | Business 2 Community | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
I was recently interviewed for a research study on the topic of B2B social media measurement. Social media metrics and analytics are hot topics today. Many
Alexander Abramov's insight:

9 Key Social Media Measurements To Answer 9 Key Strategic Questions
9 Back Of The Envelope Calculations To Help You With Your #SocialMedia #Measurement By Gerry Moran, Published March 9, 2013
He created this infographic to help us ask the right questions and use the right calculation for the right social media measurement.

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