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How to Market to the Hyper-Informed Customer | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

How to Market to the Hyper-Informed Customer | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Ecommerce allows for customers to have access to a wide variety of products at a second's notice. Online shopping has turned into a research project, with every product, service and company being able to be made transparent in just seconds. Read on to learn how the Internet has made marketing a two-way street and how marketers can thrive in this environment.
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Key takeaways (TL;DR)

Be upfront with your customer with what he or she can expect from your product.Market your company values as a part of why customers should purchase from you.Interact with customers on social media and respond quickly to requests and inquiries.Handle customer service related issues with a long-term customer relationship in mind.
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Louder Than Words: Custom Photography in Website Design

Louder Than Words: Custom Photography in Website Design | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Images speak louder than words, and when it comes to custom photography, it simply screams out. Made-to-order snapshots manage to shift the principal focus on visuals in a fraction of a second. The produced effect from utilization of stock images is not nearly as good as from implementing professionally performed photo shots that perfectly reflect a concept, push forward an idea, uniquely personify the project, create an appropriate atmosphere and sharpen the sense of individuality. Of course, t
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Громче слов: пользовательские (авторские) фотографии на веб-сайтах Custom Photography in #WebDesign

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All the ingredients on this list are 100% natural in a non-GM banana #infographic

All the ingredients on this list are 100% natural in a non-GM banana #infographic | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it

 

   
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I usually care too much about food labels. If something has monosodium glutamate (E621) or high fructose corn syrup (HFCS) in it, I’m probably not going to buy it no matter how healthy or delicious the food looks as a whole. (Strangely, I’d be willing to eat it, though.)

Some people care about different ingredients such as “E-numbers”. I made this graphic to demonstrate how “natural” products (such as a banana) contain scary-looking ingredients as well. All the ingredients on this list are 100% natural in a non-GM banana. None of them are pesticides, fertilisers, insecticides or other contaminants.

There’s a tendency for advertisers to use the words “pure” and “simple” to describe “natural” products when they couldn’t be more wrong. With this diagram, I want to demonstrate that “natural” products are usually more complicated than anything we can create in the lab. For brevity’s sake, I omitted the thousands of minority ingredients found in a banana, including DNA ;-)

Enjoy!

   
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Исследование аудитории онлайн-покупателей в России

ИССЛЕДОВАНИЕ АУДИТОРИИ ОНЛАЙН ПОКУПАТЕЛЕЙ В РОССИИ Август - Сентябрь 2013 © GfK | Исследова
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Sergey Shmakov, Система электронного заказа для интернет-магазинов at Telemost

Данное исследование еще раз подчеркивает важность актуальности остатков от поставщиков, поскольку это прямым образом влияет на лояльность интернет-магазинов в глазах клиентов.

Vincent Lootens,

In this survey, more than 85% of the consumers, who placed a purchase offline, looked at the product on internet before proceeding to a purchase. On the contrary, 75% looked at the product offline before proceeding to purchase online. Cross channel marketing has become a key challenge for retailers and brands. In certain categories, this is a MUST, a life or death decision.

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Инфографика: Как получить лояльных клиентов

Инфографика: Как получить лояльных клиентов | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Специалисты аналитического агенства Clickfox выяснили, что требуется от компаний, чтобы заполучить преданных клиентов
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Инфографика: Как получить лояльных клиентов

    Те, кто читали этот материал, также интересуются:
        «Мультиэкранная» оптимизация для успешных продаж.    Инфографика 
        Инфографика: Возвращение покупателя в корзину
        Инфографика: Как оптимизировать форму регистрации на сайте?
        Новогодняя SEO-графика

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Exceeding the Customer's Expectations

Exceeding the Customer's Expectations | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
In a recent article for Entrepreneur, Pratik Dholakiya (@DholakiyaPratik) discusses the technique that customers use to shop. What really distinguishes one product from another? What makes the “I want this” alarm go off in their head?
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Exceeding the Customer's Expectations - What makes the “I want this” alarm go off in their head?

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Steps On How To Create A Brand Ambassador- Sideqik

Steps On How To Create A Brand Ambassador- Sideqik | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
What is a brand ambassador? In simple terms- exactly what you are looking for. A brand ambassador is a loyal customer, partner or employee who promotes your products, services and activities publicly. They will associate with or embody your corporate brand and culture publicly and promote others to use or like your brand.
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How Do You Gain Brand Ambassadors?

Well there are a couple of things that you can do. We recommend that you have a look at our infographic but for starters: create interest, maintain interest and reward interest. keep your customers happy and interested by rewarding their promotional behaviors.

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Instagram: какие фотографии понравятся вашим покупателям?

Instagram: какие фотографии понравятся вашим покупателям? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Компания Olapic провела исследование, чтобы понять, какие фото влияют на повышение продаж, а какие увеличивают вовлечение. Результаты представлены в инфографике
   
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Хорошо, хоть, переводить научились вовремя :-( #instagram: какие #фото нужны вашим покупателям? http://www.likeni.ru/events/Instagram-kakie-fotografii-ponravyatsya-vashim-pokupatelyam/ #vk #b24 #SMM ..

   
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Что следует знать о плоском дизайне | Вёрстка, интернет, SEO, WordPress, CSS, HTML5, маркетинг

Что следует знать о плоском дизайне | Вёрстка, интернет, SEO, WordPress, CSS, HTML5, маркетинг | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Дорогой дизайнер и недизайнер! Эта статья для вас обоих. Дизайнеру она послужит хорошим напоминанием, на что нужно обращать внимание прежде всего
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Плоский-неплоский - нам нужен дизайн, который взаимодействует с пользователем #CSS, #HTML5, #маркетинг http://csslike.me/chto-sleduet-znat-o-ploskom-dizajne/ #vk #b24 #mktg

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Using Social Media as a Customer Service Tool: Infographic

Using Social Media as a Customer Service Tool: Infographic | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Social media is not just an excellent tool to grow your brand identity and connect with customers, it is also one of the best tools for customer service. Followers of brands on social media expect ...
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Social Media Customer Service Infographic
Using Social Media as a #Customer Service Tool: #Infographic
By 2014, refusing to communicate with customers via social channels will be as harmful as ignoring #emails or phone calls is today.
In addition, the infographic explains how social media has changed how companies measure the success of their social media strategy.
#SocialMedia

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