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Как сделать контент в 10 раз лучше, чем у конкурентов

Как сделать контент в 10 раз лучше, чем у конкурентов | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Рэнд Фишкин о том, как создавать суперуспешный контент.
Alexander Abramov's insight:
Рэнд Фишкин, как без него, основатель MOZ, поделился технологией создания суперуспешного контента - как ему кажется
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Content Marketing for Recruiters on Social Media [INFOGRAPHIC]

Content Marketing for Recruiters on Social Media [INFOGRAPHIC] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
As a recruiter, what type of content should you be putting out online? And what is your company doing to create interesting content for your target audienc
Alexander Abramov's insight:

#ContentMarketing media #matrix for #smallbusiness
Content Marketing for Recruiters on Social Media #infographic

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Content Marketing In 2014: Are You Ready? - Business 2 Community

Content Marketing In 2014: Are You Ready? - Business 2 Community | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Here are some of the trends that experts in content marketing expect will shape the content marketing landscape in 2014.

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10 Annoying Stock Photos I Never Want to See Again

10 Annoying Stock Photos I Never Want to See Again | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Here are 10 cliche stock photos to never use on another landing page, email, blog post, or white paper—ever again.
Alexander Abramov's insight:

We could create truly meaningful visual content that differentiates us, humanizes us. I think we are... 

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SCORE BIG - Smart Marketing Principles

SCORE BIG is an acronym that spells out 8 smart marketing principles to create effective online marketing.
Alexander Abramov's insight:

8 Simple #MarketingStrategies = SCORE BIG - Smart #Marketing Principles on @slideshare #copywriting http://www.slideshare.net/barryjfeldman/score-big-smart-marketing-principles #vk #b24

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The Top 10 Content Marketing Strategy Lessons from the Last 15 Years

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Here are the top 10 lessons we at CMI have learned about content marketing strategy along the way. We hope you find one or two helpful nuggets of wisdom here.
Alexander Abramov's insight:

Top 10 #ContentMarketing Strategy Here are some of the things we have learned along the 15 Years way #Mktg #vk #b24

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Organizing Your Department for Content Marketing: Strategic Requirements

Organizing Your Department for Content Marketing: Strategic Requirements | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Research by the Altimeter Group, published this week, finds that brands are challenged with organizing themselves around content marketing. Apply these key takeaways to your organizational challen...
Alexander Abramov's insight:

Important! Organizing Your Department for #ContentMarketing: Strategic Requirements #Mktg  #vk #b24

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3 Tips for More Effective Content Marketing Visuals

3 Tips for More Effective Content Marketing Visuals | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are your visual content efforts producing effective results? Use these tips to make sure you are generating content that helps drive action, rather than just conveying information.
Alexander Abramov's insight:

3+ Tips for More Effective Content Marketing Visuals
By Tim Riesterer published April 22, 2013 effective-content-marketing-visuals-video

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5 Ways to Create Visual Blog Content with Mind Maps

5 Ways to Create Visual Blog Content with Mind Maps | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Experiment with these 5 approaches to mind maps to create smart, eye-catching blog content. You'll find that mind maps are an ideal form of visual, shareable content you may want to add to your rep...
Alexander Abramov's insight:

Useful practice. Mind in order leads.

5 Ways to Create Visual Blog Content with Mind Maps By Chuck Frey #content #vk #b24 #visualcontent

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Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans. Here's how to make social media, SEO, analytics, blogging, and content development work together synergistically.
Alexander Abramov's insight:

Great plan! I agree completely full. I thank Victoria for her valuable article! #smm #mktg #seo   #content #contentmarketing #socialmediamarketing 

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102 Things I've Learned About Internet Marketing - SEO.com

102 Things I've Learned About Internet Marketing - SEO.com | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
102 Things I've learned about Internet Marketing by Rebecca Babicz. Learn tips about inbound marketing, social media, mobile SEO, link-building and more.
Alexander Abramov's insight:

Excellent visualization of the information! Short and useful. Thank you!

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A Brief History Of Content Marketing - Infographic

A Brief History Of Content Marketing - Infographic | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Content Marketing

Via massimo facchinetti, Brett Relander
Alexander Abramov's insight:

#History of #Content #Marketing  in #infographic не у нас ) #contentmarketing

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Going Mobile: Baby Steps

Going Mobile: Baby Steps | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it

Focused, simplified, and organized content will encourage your audience to spend more time on your web app or site.

Alexander Abramov's insight:

Writing is easy - Make it very difficult)

Focused, simplified, and organized content will encourage your audience to spend more time on your web app or site.

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2014: The Future of Content Marketing and Media - Heidi Cohen

2014: The Future of Content Marketing and Media - Heidi Cohen | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Need 2014 planning help? Use these 7 trends for the future of content marketing. Social media, content & connected devices (mobile) mean context counts.
Alexander Abramov's insight:

Это будет там. А у нас что? 2014: The Future of Content Marketing and Media http://heidicohen.com/2014-future-content-marketing-media/ via @heidicohen #vk #mktg #b24 #b2c

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90% of Organizations Use Content in Marketing [INFOGRAPHIC]

90% of Organizations Use Content in Marketing [INFOGRAPHIC] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Richman
Alexander Abramov's insight:

Thorough fundamental work!

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Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.

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SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013 (Infographic)

SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013 (Infographic) | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Copy is one of the most important aspects of onsite Search Engine Optimization. This infographic gives you10 tips for writing content that ranks in 2013.
Alexander Abramov's insight:

Thanks for the #guide! Clear #Infographic by Michael Aagaard: In 2013 #SEO through #ContentMarketing – 10 Tips for Writing Content that Ranks in 2013 #vk #b24

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3 Tips To Make Your Photographs More Memorable | Heidi Cohen

3 Tips To Make Your Photographs More Memorable | Heidi Cohen | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Want your content marketing to stay top of mind for your prospects and customers?
Alexander Abramov's insight:

3 #Tips to make Your #Photographs more Memorable +7 #Ways to incorporate images into your #contentmarketing #vk #b24

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Content Marketing is not Rocket Science – Here is the Ultimate Guide to Content Marketing for Agencies!!! | E2M Solutions Blog

Content Marketing is not Rocket Science – Here is the Ultimate Guide to Content Marketing for Agencies!!! | E2M Solutions Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Content Marketing is being discussed a lot these days in the Internet Marketing Industry. It is not a rocket science but you just need to do it right way. Find out how?
Alexander Abramov's insight:

This is exactly what I’m looking for. A very detailed information about content marketing. I’m so glad I found this!

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Content strategy: how to stop focus on these search engines

Alexander Abramov's insight:

Do not let the media be the goal! Content Strategy: The path from the old SEO to the new  SEM # sem # seo

Не дайте средствам стать целью! Контент-стратегия: путь от старого SEO к SEM #sem #seo #b24

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Content Marketing: How We Use Multiple Mobile Devices | Heidi Cohen

Content Marketing: How We Use Multiple Mobile Devices | Heidi Cohen | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
For many today, content consumption is no longer a focused activity.
Alexander Abramov's insight:

Analyze This! 4 Types of Content Consumption (Research) How We Use Multiple #Mobile #Devices by Heidi Cohen  #Mktg

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Тексты на сайте

19 марта 2013 года, семинар UMI (http://www.umi-cms.ru/company/calendar/seminar_amg_march19/)
Alexander Abramov's insight:

Тексты на сайте
by Ольга Павлова on Mar 19, 2013
19 марта 2013 года, семинар UMI (http://www.umi-cms.ru/company/calendar/seminar_amg_march19/)

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