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Как сделать контент в 10 раз лучше, чем у конкурентов

Как сделать контент в 10 раз лучше, чем у конкурентов | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Рэнд Фишкин о том, как создавать суперуспешный контент.
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Рэнд Фишкин, как без него, основатель MOZ, поделился технологией создания суперуспешного контента - как ему кажется
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When to Hide Content Behind Forms and When to Give Content Away

Understand your users’ intents and stage in the sales funnel before you gate content.
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Summary: Understand your users’ intents and stage in the sales funnel before you gate content.

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Your Website Should Be a Hybrid of Corporate & Social Content - Shuttlerock

Why does your website still have the same basic information as it had twenty years ago? It probably is more visual but it still has the same old content. Your products, some average photo galleries, your history and yourself. Most content is ignored because your customers want something different. Have a look at your Google analytics and you’ll find that most of ... Read More
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A merger of authentic and corporate content

We are going to see a real merger of social and so called ‘corporate content’. Those predicting the end of the web are way off because the discovery of corporate content is still vital to enable a purchase decision. It’s a blending that’s coming. Right now the lines are black and white, over here for corporate and over there for social.

That’s set to change and a number of innovative software platforms such as Shuttlerock are set to help companies gather, display and then share social content on their website.

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Ninja Guide to Content Creation: Top 10 Writing Tools

Ninja Guide to Content Creation: Top 10 Writing Tools | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Want to add discipline and focus to your writing? Check out these 10 tools to aid in everything from grammar to writer’s block– Content Marketing Institute.
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Thanks for sharing these resources.

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10 Content Marketing Mistakes That The Amateurs Make

10 Content Marketing Mistakes That The Amateurs Make | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Content marketing is time consuming. It is lots of moving parts and needs many skills.It's complicated. So what are 10 mistakes that the amateurs often make
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So why?

They work! If they didn’t then these top media sites and blogs would stop using them but the metrics tell you the truth.

But that Buzzfeed article also reveals something else.

The power of using strong visuals that almost beg to be shared. If you take a closer look at the technology on Buzzfeed, each image has sharing buttons. So you can not only share the post but share each image.


Read more at http://www.jeffbullas.com/2015/05/02/10-content-marketing-mistakes-that-the-amateurs-make/#oQ1f8XWypxwI68yq.99

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The Wizard and the Wand: Can Technology Solve Content Marketing’s Biggest Problem?

The Wizard and the Wand: Can Technology Solve Content Marketing’s Biggest Problem? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Most brands still haven't mastered the one skill that makes content marketing work: telling relevant stories, day after day. It's a big problem, and I'd like to propose a solution.
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Simply put, it’s time to tackle this challenge head-on and talk about why content velocity is such a big problem for brands, what needs to change, and how technology just might be able to provide a magical solution.

Let’s ride.

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Elements of Webinar Platforms of Most Use When Doing an Informative Webinar - Blog ClickMeeting

Elements of Webinar Platforms of Most Use When Doing an Informative Webinar - Blog ClickMeeting | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Whether you are a first-timer in the art of hosting webinars or someone who is already intimately knowledgeable of the ins and outs of doing a live online presentation, you will likely agree that doing an informational webinar is not … Read more
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The answer may be simple, but it really is the truth: Make your webinar interesting by utilizing presentation elements that are best suited for informational webinars.

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The Evolution of Content Marketing Will Include Intelligent Content

The Evolution of Content Marketing Will Include Intelligent Content | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Creating more valuable content that isn’t tagged properly, isn’t scalable, or isn’t easily reusable seems completely wrong. Joe Pulizzi reveals why content marketing as many enterprises practice it today isn’t enough for it to thrive.
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Unlocking Your Content’s Potential #ICC2014 Keynote from Joe Pulizzi

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Video Is the New Face of Content Marketing [Infographic]

Video Is the New Face of Content Marketing [Infographic] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Video Is The New Face of Content Marketing and Those That Include Video in Their Digital Marketing Strategies See Greater Engagements with Target Consumers.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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#video #videomarketing #visualmarketing

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Becky Kolb's curator insight, January 19, 2015 10:03 AM

This blog post is spot on. So  many Realtors do not get it when it comes to using video in their marketing and listings. The industry has changed and clients know that - they are the ones changing our industry! We utilize video for communities we represent as well as in all of our real estate listings.

Darcy Bevelacqua's curator insight, January 19, 2015 10:35 AM
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njckdee's curator insight, January 22, 2015 3:53 AM
Play a million games friv 4 kids, friv 4 school, friv 4 flash game online at www.kizi200games.com
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SMB Guide To An Effective Content Marketing Campaign (Infographic)

SMB Guide To An Effective Content Marketing Campaign (Infographic) | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Content marketing is probably one of the most effective digital marketing strategies these days. Most digital marketers and small business owners are pouring out marketing budgets on this strategy …
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Truly, there are no questions or doubts regarding the effectiveness of content marketing if done correctly. The only real question is how a small and medium business owners can do this properly and effectively so that they are able to reap its benefits and achieve their marketing goals. The following infographic based on our previously published content will show you the step by step guide on how you can implement this properly.
Read more at http://www.business2community.com/infographics/smb-guide-effective-content-marketing-campaign-infographic-01057796#mis763mJbluemvGy.99

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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources pl…
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Yes #content is the king when it comes to #marketing: 50 Stats you need to know about #ContentMarketing by @newscred

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SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO

SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Not sure what off-page SEO tactics you should be using to attract inbound links? Learn why creating quality content plays a major role.
Alexander Abramov's insight:

Learning SEO From the #Experts. Content: Reigning King of #SEO http://blog.hubspot.com/marketing/seo-evolved-quality-content-instrumental-off-page-seo via @hubspot #vk #b24 #contentmarketing

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Your #Content is the currency of your #marketing

Your #Content is the currency of your #marketing | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
The unfortunate truth is that most people reading this will think that I'm referring to a white paper or an article. Not really. It may, but content is really used here in the context of the inform...
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Bingo! The best marketers really try to find those intersections where audience value aligns with company value

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The Ultimate Online Tools List - The Social Ms

The Ultimate Online Tools List - The Social Ms | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
The regularly updated list of online tools we love and recommend. Includes social media, hosting, writing and others.
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The Ultimate Online Tools List
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8 Collaboration Tools to Improve Your Content

8 Collaboration Tools to Improve Your Content | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are you part of a team that collaborates on content? In this article you'll discover eight collaboration tools to improve your productivity.
Alexander Abramov's insight:

Most of these tools are new to me, but I can always start somewhere and hopefully with plan editorial on GatherContent, I can use this to have a clear plan of what I need to do

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Антиплагиат онлайн

Антиплагиат онлайн | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
6 бесплатных онлайн сервисов проверки текста на уникальность. Принципы работы систем антиплагиата. Знакомство с тем, что такое плагиат.
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6 бесплатных онлайн сервисов проверки текста на уникальность. Принципы работы систем антиплагиата. Знакомство с тем, что такое плагиат, а также что не является плагиатом.

 

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Build Your Content Calendar: 3 Easy Steps

Build Your Content Calendar: 3 Easy Steps | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Putting out fresh, relevant content is a vital step in achieving business success. Find out how to map content to the sales cycle and build a content calendar.
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#evergreen By @ShannaMallon published october 27, 2013
Build Your Content Calendar: 3 Easy Steps

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Принципы формирования ЧПУ для контентного сайта

Принципы формирования ЧПУ для контентного сайта | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
5 основных принципов ЧПУ от Devaka могут помочь вам найти оптимальные решения при проектировании или ведении проектов.
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Очень полезно прочитать! @Devakaru: Принципы формирования #ЧПУ для контентного сайта

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Introducing Scoop.it Content Director | Scoop.it Blog

Introducing Scoop.it Content Director | Scoop.it Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Introducing Scoop.it Content Director, the SMB content marketing solution for planning, sourcing, and distributing content for measurable ROI.
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In 2015, for SMBs, the choice is either ROI or RIP. It's time to start getting measurable results from content marketing without spending an arm and a leg just to make an impact.

Built on the proven curation technology of Scoop.it, Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing.

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11 статей по контент-маркетингу, которые вы могли пропустить в 2014 году - Блог Witget.com

11 статей по контент-маркетингу, которые вы могли пропустить в 2014 году - Блог Witget.com | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Выстраивая стратегию контент-маркетинга, стоит воспользоваться советами профессионалов, которые доказали, что им можно доверять.
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В этой статье приведены 11 вариантов, способных помочь вам войти в новый год с обновленным контент-маркетингом 

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The Evolution of Content Marketing - Wyzowl

The Evolution of Content Marketing - Wyzowl | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
How much can we learn from digital content marketing? Has it changed and have we adapted to those changes? Check out the stats to find out...
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Sarah Quinn With the average marketer now using 12 different types of content, it’s clear to see that content marketing is here to stay. As marketers, what we need to do now is start coming up with new types of content so that we can move forward and become thought-leaders within our niche.

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A Content Marketer’s Checklist: Editorial Calendar Essentials

A Content Marketer’s Checklist: Editorial Calendar Essentials | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.
Alexander Abramov's insight:

Depending on your company’s specific goals, your content team’s workflow, the formats, and platforms with which you plan to work, and the volume of content you will be creating, you may also want to track these elements to help you stay organized and on track over the long term:

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5 Ways Reading Can Help Generate Content Ideas

5 Ways Reading Can Help Generate Content Ideas | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Out of Ideas? Start Reading!Every day we are constantly reading. We read emails, text messages, news articles, street signs, product packages … the list is endless! In all of the reading we do, we can use it to our benefit to see things from a...
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Very simple and very useful! Great!

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8 Content Marketing Experts Every Marketer Should Be Following

8 Content Marketing Experts Every Marketer Should Be Following | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
If you're interested in content marketing, you need to follow these eight experts.
Alexander Abramov's insight:

Follow my mentors! 8 #ContentMarketing Experts Every #Marketer Should Be #Following

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Introducing The Periodic Table of Content Marketing by Chris Lake 18 March 201 Inbound Internet Marketing

Introducing The Periodic Table of Content Marketing by Chris Lake 18 March 201 Inbound Internet Marketing | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it

 

   
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Introducing The Periodic Table of Content Marketing by Chris Lake 18 March 2014Inbound Internet Marketing   
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