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4 Steps To Building A Content Marketing Business Case

4 Steps To Building A Content Marketing Business Case | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Despite a huge surge in the adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives s
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= №1 - Ask for a Realistic Budget

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SMB Guide To An Effective Content Marketing Campaign (Infographic)

SMB Guide To An Effective Content Marketing Campaign (Infographic) | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Content marketing is probably one of the most effective digital marketing strategies these days. Most digital marketers and small business owners are pouring out marketing budgets on this strategy …
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Truly, there are no questions or doubts regarding the effectiveness of content marketing if done correctly. The only real question is how a small and medium business owners can do this properly and effectively so that they are able to reap its benefits and achieve their marketing goals. The following infographic based on our previously published content will show you the step by step guide on how you can implement this properly.
Read more at http://www.business2community.com/infographics/smb-guide-effective-content-marketing-campaign-infographic-01057796#mis763mJbluemvGy.99

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Infographic: Celebrate a Decade of B2B Marketing and PR Evolution | The Carabiner Connector

Infographic: Celebrate a Decade of B2B Marketing and PR Evolution | The Carabiner Connector | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Carabiner Communications is celebrating its 10-year anniversary. To commemorate, we’ve released a new infographic showing a decade of B2B PR and Marketing
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10 Years of #Storytelling #infographic: Celebrate a Decade of #B2B #Marketing and #PR Evolution
on August 4, 2014 By Jan Sisko In PR & Marketing

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A Field Guide To Navigating Social Media [INFOGRAPHIC] - AllTwitter

A Field Guide To Navigating Social Media [INFOGRAPHIC] - AllTwitter | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
A Field Guide To Navigating Social Media [INFOGRAPHIC]
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A Field Guide To Navigating Social Media #SMM
That's right!
It’s also interesting that the infographic categorizes Twitter as good for finding new customers, versus Facebook being a good tool for current customers. I think every major social network can be utilized for lead generation, but I don’t know if I’d categorically define Twitter as better for it than Facebook. It definitely depends on whether you’re spending or not, and your content strategy on each network.

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How to Develop Strategy In B2B Content Marketing

How to Develop Strategy In B2B Content Marketing | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
If you’re judging by the title, this could be one heck of a scary article to read. Scary, long, and way too complicated. You don’t have time for this, do you?
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I’ve decided to simplify the first stage of strategy into three really simple questions.

Who are you?Who are you reaching?What are you trying to accomplish?

From these questions, you’ll be able to develop a strategy that will get results.

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Marketing Automation is Not What You Think

Marketing Automation is Not What You Think | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
We believe most dissatisfaction with marketing automation stems from the same misunderstanding.
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A marketing automation tool acts like a connecting thread between the other parts, keeping track of all data and giving you valuable insights about your customers as well as the effectiveness of your various marketing tactics.

A marketing automation tool acts like a connecting thread between the other parts, keeping track of all data and giving you valuable insights about your customers as well as the effectiveness of your various marketing tactics. - See more at: http://gabrielsales.com/b2b-sales/marketing-automation-is-not-what-you-think/#sthash.yIWYZXnK.dpufA marketing automation tool acts like a connecting thread between the other parts, keeping track of all data and giving you valuable insights about your customers as well as the effectiveness of your various marketing tactics. - See more at: http://gabrielsales.com/b2b-sales/marketing-automation-is-not-what-you-think/#sthash.yIWYZXnK.dpuf
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There is no more B2B or B2C: It’s Human to Human, H2H

There is no more B2B or B2C: It’s Human to Human, H2H | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). It's now Human to Human #H2H
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Exactly! Right! There is no more #B2B or #B2C: It’s Human to Human, #H2H
So, this is how I see it:
Businesses do not have emotion. People do.
People want to be a part of something bigger than themselves.
People want to feel something.
People want to be included.
People want to understand.

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