World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing
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Design 'No Results Found' Pages that Get Results | UX Booth

Design 'No Results Found' Pages that Get Results | UX Booth | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
When the unexpected happens, we’ve got to give the user more than just an apology. We need to give consideration to ‘no results found’ scenarios, and Chris Myhill is here to show us how to do it.
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Great suggestions here. I like the one where it tells the user they are the first one to think of a given topic, and giving them the option to add it. That is much more empowering than a simple error page. One of our weekly internal design challenges was to make a 404 page and we got some great results.
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Top 10 Enduring Web-Design Mistakes

A large-scale usability study revealed the most common and damaging web-design mistakes of today. They aren't surprising or new - they're enduring issues that continue to hurt website usability.
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Top 10 Enduring Web-Design Mistakes Progress Has Been Made: There's Progress to Be Made
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3 SEO Techniques Even SEOs Forget

3 SEO Techniques Even SEOs Forget | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Just remember, success building an online audience comes down to learning what interests your audience and making it easy for them to find you.
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1. Writing content based on user intent
2. Networking
3. Optimizing for user experience:
Crafting a thoughtful, empathetic user experience helps ensure that visitors to your site perceive it positively, encouraging sharing, bookmarking, return visits, and inbound links—all signals that trickle down to the search engines and contribute to high rankings.

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5 Elements to Move from Segmentation to Personalization

5 Elements to Move from Segmentation to Personalization | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience. Here are five ways to achieve this.
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How marketing must collaborate with other departments to optimize customer experience across every touch point

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Профессиональные секреты UX: UX ProTips — Medium

Профессиональные секреты UX: UX ProTips — Medium | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Изначально эти советы создавались автором для своих коллег, клиентов и менеджеров проектов. Затем он опубликовал их в своем блоге, а мы перевели на русский. Приятного чтения!
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Профессиональные секреты UX: UX ProTipsИзначально эти советы создавались автором для своих коллег, клиентов и менеджеров проектов. Затем он опубликовал их в своем блоге, а мы перевели на русский. Приятного чтения!
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No More Pogo Sticking: Protect Users from Wasted Clicks

No More Pogo Sticking: Protect Users from Wasted Clicks | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Misleading links and omitted information force users to bounce back and forth in a hub-and-spoke pattern, between a routing page and subpages linked from it.
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Protect Users from Wasted Clicks Use web analytics tools to identify and monitor pogo-stick behavior on your site

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Ультимативное руководство по информационной архитектуре

Ультимативное руководство по информационной архитектуре | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Информационная архитектура (IA) — это в равной степени наука и искусство. Конечно, вы можете пойти по пути «где-то здесь будет контент», но с другой стороны, можете сделать проект продуманным, с хорошо организованной контент-структурой. Это поможет сделать сайт бесконечно более удобным для конечных пользователей.
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#UX #infomationarchitecturу Информационная архитектура — жизненно важная часть создания хорошего user experience. Хорошо организованный и структурированный контент делает сайт более легким в использовании (и более полезным для посетителей). Даже если вы дизайнер и работаете в паре с информационным архитектором на некоторых проектах — такое сотрудничество улучшит ваши дизайнерские навыки.

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6 Conversion Optimization Tools Every Optimizer Should Use - Conversioner

6 Conversion Optimization Tools Every Optimizer Should Use - Conversioner | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
A short list of our recent favorites conversion optimization tools, categorizing each tool according to its marketing and day-to-day value
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Favorite tools: 

6 CONVERSION OPTIMIZATION TOOLS EVERY OPTIMIZER SHOULD USE
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History of the Button

Presentation given at SXSW on March 12, 2010. Synced with the audio! Even though technology evolved at a crazy pace the last 100 years, the humble button has st
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#History of the #Button by Bill DeRouchey via #slideshare #vk #b24 #UX #UI

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Что следует знать о плоском дизайне | Вёрстка, интернет, SEO, WordPress, CSS, HTML5, маркетинг

Что следует знать о плоском дизайне | Вёрстка, интернет, SEO, WordPress, CSS, HTML5, маркетинг | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Дорогой дизайнер и недизайнер! Эта статья для вас обоих. Дизайнеру она послужит хорошим напоминанием, на что нужно обращать внимание прежде всего
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Плоский-неплоский - нам нужен дизайн, который взаимодействует с пользователем #CSS, #HTML5, #маркетинг http://csslike.me/chto-sleduet-znat-o-ploskom-dizajne/ #vk #b24 #mktg

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4 UX Trends You Should Be Implementing on Landing Pages

4 UX Trends You Should Be Implementing on Landing Pages | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
There’s nothing more annoying than browsing online, clicking an ad you’re interested in, and being directed to a poorly designed landing page that doesn’t offer
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A Well-Designed Landing Page UX Increases Conversions
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Используем диаграмму Гутенберга для проектирования экранов сайта

Используем диаграмму Гутенберга для проектирования экранов сайта | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Проектируем экран и улучшаем конверсию сайта с помощью диаграммы Гутенберга: несколько удачных примеров использования
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Паттерн, который описывает диаграмма Гутенберга, срабатывает при изучении любого контента и в любой ситуации: будь то сайт или книга, монитор или экран смартфона. Стартовая страница Facebook — социальной сети #1 в мире — спроектирована в строгом соответствии с диаграммой Гутенберга. Стоит ли что-то менять и экспериментировать? Если клиенты регулярно говорят, что ваш сайт великолепен, а конверсия держится на стабильно высоком уровне — не нужно. Если же вы уверены, что можно сделать сайт эффективнее (или немножко завидуете решениям конкурентов) — однозначно стоит попробовать. Тем более, сделать это достаточно просто. http://www.shopolog.ru/metodichka/design-and-usability/proektirovanie-ekranov-sayta-po-diagramme-gutenberga/
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Which UX Deliverables Are Most Commonly Created and Shared?

Which UX Deliverables Are Most Commonly Created and Shared? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Static wireframes are the most popular UX deliverable, but 11 different deliverable formats were used by at least half the professionals we surveyed.
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Traditionally, in the context of #userexperience, a deliverable is a document that serves as a record of work that has occurred. The deliverables for a project are the tangible record of the work that occurred, whether that work was research or design. Some of the classic deliverables that come out of UX work are usability-test reports, wireframes and prototypes, site maps, personas, and flowcharts.

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The state of responsive images in 2015

The state of responsive images in 2015 | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
The Web is a visual medium. The vast majority of that visual landscape is thanks to image files. Whilst plenty can be achieved with CSS, and inline SVG, most si
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Responsive image best-practice (2015)

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UX Fox - дизайнеру интерфейсов

UX Fox - дизайнеру интерфейсов | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Статьи о дизайне интерфейсов, полезные книги и материалы. Инструменты дизайнера. Перевод How To для Axure RP
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Статьи о дизайне интерфейсов, полезные книги и материалы. Инструменты дизайнера. Перевод How To для Axure RP

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The State of Mobile User Experience

Mobile usability has improved over the past 7 years due to better prioritization of content over UI elements and better understanding of the users’ needs.
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Unfortunately I could write pretty much the opposite article about the influence of responsive design on the usability of desktop sites. The idea of starting RWD by designing for mobile has been great for mobile, but quite catastrophic for the desktop. We’ve lately seen on the desktop long pages devoid of information, hidden navigation and search, as well as big images and a poorly understood concept of prioritizing the content over chrome. Unfortunately we cannot design with only one device in mind when users are distributed across multiple platforms: we need to take into account the specifics and the strengths of each device and tweak our designs so they match the capacity of the communication channel with that device.

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7 удачных примеров микро UX на сайтах Ecommerce

7 удачных примеров микро UX на сайтах Ecommerce | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Как с помощью микро UX сделать сайт интернет-магазина незабываемым.
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Подходы микро UX обеспечивают эмоциональную привязку к проекту с помощью фишек веб-дизайна.

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A Beginner’s Guide to Understanding UX Design

A Beginner’s Guide to Understanding UX Design | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Thinking of working on your conversion optimization and landing page optimization? understanding UX design is essential for conversion optimization.
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The Beginners Guide to Understanding UX Design

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Hello – email modal | Ui Parade – User interface design inspiration & design tools

Hello – email modal | Ui Parade – User interface design inspiration & design tools | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
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Pleasant attitude to the user! Check out this awesome piece of ui design  @uiparade http://www.uiparade.com/portfolio/hello-email-modal/ #vk #b24 #Mktg #email #emailmktg

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The World of UX Anti-Patterns | Webdesigntuts+

The World of UX Anti-Patterns | Webdesigntuts+ | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
As a user of the web, from time to time you may find certain things which are really annoying. Perhaps something about a login form, navigation, or a web
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Useful to recall the article The World of UX Anti-Patterns
Of course, the rules that are described in this article, experts are known, but to refresh your memory will not be superfluous
Конечно, правила, которые описаны в этой статье, специалистам известны, но освежить в памяти не будет лишним

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