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Social Media Advertising: The Ultimate Ad Size Cheat Sheet for 2016 [Infographic]

Social Media Advertising: The Ultimate Ad Size Cheat Sheet for 2016 [Infographic] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are you considering advertising your products or services on social media? Want to know the ideal ad dimensions for each social network? With a reported $8 billion spent on social media ads in 2015, advertising on sites like Facebook and Twitter is fast becoming an integral part of many businesses online strategy. If you’re thinking…
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This handy #infographic from Bannersnack will help. It contains up to date ad dimensions for Facebook, Instagram, Twitter, Pinterest, LinkedIn.
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2016 Social Media Trends - My Winners & Losers - 7 Day Startup

2016 Social Media Trends - My Winners & Losers - 7 Day Startup | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
We live in a very exciting time in 2016, but I admit even with my constant desire for change, the social media landscape is one hell of a challenge. In this post, I’m going to let you know my thoughts on the 2016 social media trends and run through my winners and losers. I’d love …
Alexander Abramov's insight:
Here is a quick summary Winners: Snapchat Facebook Live Facebook Instant Articles Anchor Instagram - for now Losers: LinkedIn Google+ Periscope Twitter
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6 Common Myths about Content Creation on Facebook - socialmouths

6 Common Myths about Content Creation on Facebook - socialmouths | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Here are some of the biggest Facebook myths about content creation. Let’s de-bunk them one by one.
Alexander Abramov's insight:

Lies, lies, lies! It’s all lies! ??? - The True! - 6 Common Myths about Content Creation on Facebook 

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Does Facebook Activity Impact SEO?

Does Facebook Activity Impact SEO? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Google doesn’t use Facebook as a discovery, indexing, or ranking factor

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Гид по маркетингу на Facebook

Гид по маркетингу на Facebook | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
.Цель этого руководства - собрать в единый источник, структурировать и дать ответы на все ваши вопросы по маркетингу на Facebook. ..Как создать страницу, как набрать больше "живых" фанов, как эффективнее использовать Facebook для бизнеса, как изме...
Alexander Abramov's insight:

Этот Facebook-Ultimate-Guide Даст ответы на все ваши вопросы по маркетингу на #Facebook  

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Supercharge your Facebook Page with these fantastic tips!

Supercharge your Facebook Page with these fantastic tips! | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Managing a Facebook Page is hard work! These easy ideas can help revitalize and supercharge your Facebook Page.
Alexander Abramov's insight:

Peg Fitzpatrick is an author, a speaker and, social media marketing pro.

From social media strategist Rebekah Radice, “Invite feedback by asking open ended questions that can lead to long and lively discussions. Ask for responses — simply ending your message with a “what do you think?” or “do you agree?” can often get the party started.”


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The Best Facebook Pages of 2014

The Best Facebook Pages of 2014 | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Last year was important for Facebook marketing. Find out what worked, what didn't, and why, so you can be more successful on Facebook yourself in 2015.
Alexander Abramov's insight:

best facebook pages series, facebook case studies, facebook marketing tips, facebook page management tips

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Infographic: Holiday Facebook marketing trends - Inside Facebook

Infographic: Holiday Facebook marketing trends - Inside Facebook | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Mediabistro Course
Marketing with Facebook Insights
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#Mediabistro #Marketing with #Facebook Insights

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Study: Brands still overwhelmingly prefer photos on Facebook - Inside Facebook

Study: Brands still overwhelmingly prefer photos on Facebook - Inside Facebook | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages.
   
Alexander Abramov's insight:

#Readers: What kind of content performs best for you on Facebook? #Study: #Brands prefer #photos on #Facebook  #SMM #vk

   
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Instagram и реклама своими руками

Instagram и реклама своими руками | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
В октябре Instagram наконец-то вошел в список площадок для рекламы крупных брендов. Но как быть средним и мелким предпринимателям? Как выяснилось, о них позаботились другие.
Alexander Abramov's insight:

 You are on the right track. )

#Ads #Instagram и #реклама своими руками #DIY

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How to Create a Facebook Business Page That Doesn't Suck

How to Create a Facebook Business Page That Doesn't Suck | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Don't waste your time creating a Facebook Business Page that flops. Discover these essential tips for making an awesome Facebook Page.
Alexander Abramov's insight:

 How to Create a #Facebook #Business Page That Doesn't Suck  by Ginny Soskey
Это не ново, но автор хорошо и понятно написал и проиллюстрировал!
This is not new, but the author is well and clearly written and illustrated!
integrated_fb_cover_photo_example_1

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How to Create Outstanding Social Media Pages [Infographic]

How to Create Outstanding Social Media Pages [Infographic] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it

Each and every social network is different and need to be used in different ways, at different times, promoted differently, etc.


This infographic contains guidelines on how to create optimized social media pages for Facebook, Twitter, Pinterest, Google+ and Linkedin.


Via Lauren Moss, Philippe Trebaul
Alexander Abramov's insight:

This infographic contains guidelines on how to create optimized social media pages for Facebook, Twitter, Pinterest, Google+ and Linkedin.

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Monica S Mcfeeters's curator insight, November 15, 2013 3:38 PM

These are for making your social media pages stand out from the crowd.

Jim Doyle's curator insight, December 6, 2013 1:10 AM

How to Create Outstanding Social Media Pages [Infographic]

Stéphane Hardel's curator insight, December 15, 2013 6:10 AM

Très social media ce matin ... D'ailleurs comment on fait pour bien les utiliser ? Hein ?

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9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]

9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Learn about the 9 best practices for a stand-out Facebook Cover Photo.
Alexander Abramov's insight:

9 Best Practices for Effective #Facebook #Cover #Photos Bonus:+Free #Templates #vk #b24  http://blog.hubspot.com/marketing/facebook-cover-photos-best-practices-ht via @hubspot

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You're Measuring Daily Active Users Wrong | Amplitude Blog

You're Measuring Daily Active Users Wrong | Amplitude Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Are you defining your daily active users by number of downloads? Logins? Those numbers aren't really telling you how your app is doing, and here's why.
Alexander Abramov's insight:
If you haven’t stopped caring about vanity metrics—unique views, app downloads, registrations, etc.—you should. A lot of entrepreneurs have; they’ve read The Lean Startup or heard about Facebook’s “7 friends in 10 days” growth hack and they’ve started to focus on metrics like daily active users (DAU).
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How to Use Facebook to Drive an Insane Amount of Traffic

Would you like to know how to use Facebook to drive an insane amount of traffic? With the constant Facebook changes, it's harder than ever to keep up - much le…
Alexander Abramov's insight:

How to Drive a FRIGGIN TON of Traffic with Facebook (Yeah, THAT MUCH!)

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Facebook Ads; Examining the Main Elements | MAC5.ca

Facebook Ads; Examining the Main Elements | MAC5.ca | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Facebook for Business is now a Pay to Play model and as a result, for many the only way to acquire new fans is to advertise. This lengthy post is what happens when we get two highly talented MAC5 marketers together on a project, we hope you found some value here and most of all enjoyed the read!
Alexander Abramov's insight:

Facebook for Business is now a Pay to Play model and as a result, for many the only way to acquire new fans is to advertise. This lengthy post is what happens when we get two highly talented MAC5 marketers together on a project, we hope you found some value here and most of all enjoyed the read!

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The Ultimate Guide on Facebook Dimensions (for ALL Page & Feed Images)

The Ultimate Guide on Facebook Dimensions (for ALL Page & Feed Images) | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Wondering why your Facebook images never look their best? SIZE MATTERS! This Facebook dimensions cheat sheet will get your pics popping in the news feed!
Alexander Abramov's insight:

The Ultimate Guide on Facebook Dimensions (for ALL Page & Feed Images)

Let's start with dimensions for visual elements on your Facebook page.

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Как с помощью сервиса Pepper.Ninja втрое снизить затраты на...

Как с помощью сервиса Pepper.Ninja втрое снизить затраты на... | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Сегодня я поделюсь примером оптимизации одной рекламной кампании в Facebook: что было улучшено и с помощью каких инструментов. Тематика кампании: яхтенные путешествия. В марте 2015 года рекламировался лэндинг, на котором пользователи оформляли заявку, клик стоил примерно $0,5. Мой заказчик...
Alexander Abramov's insight:
Taisiya Kudashkina‎WEBSARAFAN клуб для предпринимателей36 mins · Saint Petersburg ·  

Коллеги, кто про FACEBOOK
Ну очень хорошая статья про то, как создатель Мастерская Фан-Страниц улучшает таргетинг своих объявлений и снижает затраты на рекламу.

И ‪#‎кейс‬, и разбор, и цифры, и рассказ про бесплатный pepper.ninia,кому там нужно было

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How to Use Facebook Power Editor: A Complete Guide |

How to Use Facebook Power Editor: A Complete Guide | | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Would you like more precision in controlling your Facebook ads? This article shares the benefits of using Power Editor to create and edit campaigns.
Alexander Abramov's insight:

Power Editor is a great tool to save you time if you run larger campaigns. Once you get the hang of it, using Power Editor isn’t too hard, and Facebook has definitely made big improvements in usability over the last year. I encourage you to do your own testing with some of these features to see what works best for you.

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Facebook улучшил функциональность групп объявлений в структуре рекламных кампаний

Facebook улучшил функциональность групп объявлений в структуре рекламных кампаний | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Крупнейшая социальная сеть Facebook обновила структуру рекламных кампаний путём улучшения функциональности групп объявлений. Нововведение даёт возможность рекламодателям на уровне группы произвести изменения объявлений, которые в неё включены: настроек таргетинга, размещения и назначения ставок.
Alexander Abramov's insight:

Крупнейшая социальная сеть #Facebook обновила структуру рекламных кампаний путём улучшения функциональности групп объявлений. Нововведение даёт возможность рекламодателям на уровне группы произвести изменения объявлений, которые в неё включены: настроек таргетинга, размещения и назначения ставок.

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Fanpage creator

Fanpage creator | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Jigowatt PHP Login script
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Drop & Drag Facebook ad builder! No photoshop, no experience, nothing to download.

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Free Ebook: Master Facebook Marketing in 10 Days

Download HubSpot’s free ebook to learn how to get more fans and customers from Facebook.
Alexander Abramov's insight:

Free #Ebook: How to Master #Facebook #Marketing in 10 Days
Increase your reach and attract more business on Facebook http://hub.am/16Dm3kk

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Studies show more than 40% decreased organic reach on Facebook - Inside Facebook

Studies show more than 40% decreased organic reach on Facebook - Inside Facebook | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Many marketers and Facebook page admins are reporting that they're seeing an extreme drop in organic reach — and claim it has been going on for months.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, December 27, 2013 4:16 AM

Official confirmation that the drop in organic reach is huge. 



Comunicologos.com's curator insight, December 27, 2013 12:07 PM

Estudios demuestran que disminuyó más del 40 por ciento el alcance orgánico en Facebook:

Adam Smith's curator insight, January 5, 2014 4:11 PM

This is when you have to start blending traditional advertising and digital marketing so the impact of the decrease in organic reach of facebook isn't so detrimental 

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A Field Guide To Navigating Social Media [INFOGRAPHIC] - AllTwitter

A Field Guide To Navigating Social Media [INFOGRAPHIC] - AllTwitter | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
A Field Guide To Navigating Social Media [INFOGRAPHIC]
Alexander Abramov's insight:

A Field Guide To Navigating Social Media #SMM
That's right!
It’s also interesting that the infographic categorizes Twitter as good for finding new customers, versus Facebook being a good tool for current customers. I think every major social network can be utilized for lead generation, but I don’t know if I’d categorically define Twitter as better for it than Facebook. It definitely depends on whether you’re spending or not, and your content strategy on each network.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Get 24 tips for creating and promoting engaging content on social media.
Alexander Abramov's insight:

24 Best Practices for Successful Social Media Posts #vk #b24 #smm #mktg  http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare via @hubspot

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