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Rescooped by Jorge Saraiva from Digital Marketing Power
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How to Construct Today's Winning Marketing Department

How to Construct Today's Winning Marketing Department | World Marketing | Scoop.it

Marketing has been around a long time – and so has the marketing department. Much of the organizational chart for marketing was built to accommodate the deployment of outbound or interruption-based marketing. Early adopters of inbound marketing are finding that the traditional marketing organizational charts impede the efficient deployment of inbound campaigns.

Below represents an alternative to the traditional structure of a B2B marketing department and is based on the inbound marketing campaign process developed by Mike Ewing of HubSpot. This structure is built not only to win at inbound marketing, but to win at all marketing.

 


Via Gary Hitching
Jorge Saraiva's insight:

How to get success in Marketing Department

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Naveed Malik's curator insight, February 4, 2014 2:59 PM

B2B Marketing department and Inbound Marketing...

Aurélie COUSIN's curator insight, March 19, 2014 10:18 AM

Le marketing de demain ne prendra toute sa puissance qu'au prix de la mise en place de mode de travail collaboratif

sonia leo's curator insight, April 23, 2014 1:24 PM

by: Sonia Rosa Jódar Robles

Rescooped by Jorge Saraiva from Consumers & Behavior
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How Gender Affects the Behavior of Teen Drivers - The Atlantic

How Gender Affects the Behavior of Teen Drivers - The Atlantic | World Marketing | Scoop.it
How Gender Affects the Behavior of Teen Drivers
The Atlantic
Looking at the reasons behind teen car crashes, surprising differences emerge between the behaviors of male and female drivers.

Via Geert Stox
Jorge Saraiva's insight:

interesting facts

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Geert Stox's curator insight, April 2, 2014 5:01 AM

Nothing new, but now numbers and figures can support the story :-)