Market Segmentation | World History 101 | Scoop.it
Nielsen Prizm is a tool used by companies to analyze their customers spending habits, lifestyle choices and spatial patterns. Using their Zip Code Look Up feature, you can search any zip code to get a glimpse into how market research analysts view neighborhoods, geography and spatial analysis. This economic and cultural data has a wide range of uses (albeit with some serious limitations).
Via Seth Dixon, Dennis V Thomas, Mr. David Burton