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55 Free Templates to Make Visual Content Creation Quick & Painless

55 Free Templates to Make Visual Content Creation Quick & Painless | World Business | Scoop.it
Free visual content creation templates for infographics, SlideShares, social media graphics, CTAs, and more!
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Syndication Rockstar Plugin - Ultimate SEO Plugin For Wordpress

Get this plugin here http://synrockstar.pemulasukses.com Start Your Very Own Book Reviews Blog In Just 30 Minutes... http://pemulasukses.com My Store http://...
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Content Syndication: How to Get Started - Search Engine Watch ...

Content Syndication: How to Get Started - Search Engine Watch ... | World Business | Scoop.it
Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here's a look at the basic types of content syndication and some ways of setting up a content syndication program for ...
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How Do Landing Page Objectives Differ for B2Bs vs. B2Cs? - eMarketer | #TheMarketingAutomationAlert

How Do Landing Page Objectives Differ for B2Bs vs. B2Cs? - eMarketer | #TheMarketingAutomationAlert | World Business | Scoop.it
Conversion is the key metric used by both B2Bs and B2Cs to determine how well their landing page is performing. B2Cs tend to be especially focused on this objective, whereas B2Bs also put heavy emphasis on generating leads from the landing page.

 

Key excerpt...

 

Ascend2, an agency consulting company, and Research Underwriters surveyed business-to-business (B2B) and business-to-consumer (B2C) marketing professionals worldwide in August 2013 on their landing page optimization strategy. The greatest percentage from both groups considered conversion to be the most useful metric for analyzing the performance of their landing pages, cited by 57% of B2B respondents and 69% of B2C respondents. Clickthrough rate (CTR) was also important to B2B marketers, significantly more so than to B2Cs.


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marketingIO's curator insight, August 27, 2013 7:10 AM

There are no surprises here, but wanted to make sure you had stats that compared to the two.


  • See the article at www.emarketer.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Content Marketing Rocks! - B2B Marketing Insider

Content Marketing Rocks! - B2B Marketing Insider | World Business | Scoop.it

Are you looking to create content marketing that rocks? Check out this ebook featuring speakers from Content Marketing World for tips and practical advice.


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Jeff Domansky's curator insight, September 1, 2013 1:44 PM

Great resource in this list of 36 content marketing leaders.

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B2B Lead Blog » B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales | #TheMarketingAutomationAlert

B2B Lead Blog » B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales | #TheMarketingAutomationAlert | World Business | Scoop.it

Key excerpt...

 

Instead of promising sales leadership the moon and the stars, maybe we marketers need to be a little more realistic. Marketing can’t deliver BANT leads without an inside sales operation. Instead, Marketing can deliver leads that are most likely in the target market and more likely to have a desire to speak to Sales. Yes, most of those leads will not convert any time soon into revenue. But, neither will cold calling.  That is the point of reference for marketing leads.

 

Lead scoring can make marketing leads even more productive by helping salespeople:

Avoid calling some leads that are very unlikely to convertPrioritize the remaining leads so that salespeople make more dials to the most likely buyers.
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marketingIO's curator insight, August 26, 2013 11:18 AM

BANT be gone. Look: if your MA process is humming along, most likely you're communicating with savvy, self-taught prospects who have an understanding of their requirements and have (again, most likely) investigated solutions. THOSE are the ones that you pass off to Sales! If your Content College (I'll get to that at a later point) has provided the right instruction, then regardless of BANT, you need to get that prospect to Sales for their qualification process. For at any point, as a marketer, what else do you need to do (unless you want to carry a quota)?


  • See the article at b2bleadblog.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Here's The State Of The World Economy - Business Insider

Here's The State Of The World Economy - Business Insider | World Business | Scoop.it
Here's The State Of The World Economy
Business Insider
So China might not be the voracious consumer of the world's commodities quite the way it used to be, but a full-on meltdown in the world's most populous country doesn't seem that likely either.
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Video Content Marketing Revolution | Social Media Today

Video Content Marketing Revolution | Social Media Today | World Business | Scoop.it
Image “Life moves pretty fast.If you don’t stop and look around once in a while, you could miss it.” ("#B2B enterprise marketers, in fact, use video more than any other tactic." @erikalachance - http://t.co/pMD8lN1yId)...
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B2B's Love Social Media But Can't Get Too Specific As to Why

B2B's Love Social Media But Can't Get Too Specific As to Why | World Business | Scoop.it
Call it a gut feeling that B2B marketers feel strongly that social media is good for their business. Why a ...
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Building Your B2B Marketing Database - Business 2 Community

Building Your B2B Marketing Database - Business 2 Community | World Business | Scoop.it
Building Your B2B Marketing Database
Business 2 Community
Your most important tool in B2B is, arguably, the marketing database.
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5 reasons why B2B companies should not ignore Facebook - Inside ...

5 reasons why B2B companies should not ignore Facebook - Inside ... | World Business | Scoop.it
We know that competition is fierce. We know internal resources are still strained. We know that you are continuously working on staying connected with your clients or customers while trying to gain new ones.
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Facebook Maketing Online Business Success

http://tinyurl.com/ltrp97a Seeking Knowledge About Facebook Marketing? You Need To Read This Article! Are you wanting to beat your competition by getting mor...
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How To Create Epic Content Marketing - B2B Marketing Insider | #TheMarketingAutomationAlert

How To Create Epic Content Marketing - B2B Marketing Insider | #TheMarketingAutomationAlert | World Business | Scoop.it
How do you create epic content marketing in a world swimming in too much content? We'll show you the way .

 

Key excerpt...

 

The era of one-way, single-threaded, brand-directed mass communications is officially over. And yet most of the content and the messages coming out of businesses today is firmly stuck in the good old days. As marketing tactics have become less and less effective, businesses have responded by creating more and more promotional content that no one wants, no one likes and no one responds to.

 

To create Epic Content Marketing, you have to identify your potential customers’ top questions and search terms. Document the questions about how your solutions generally can help a business with its biggest problems: how to grow, how to reduce costs, how to beat the completion, how to gain loyal customers.


Via marketingIO
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marketingIO's curator insight, August 28, 2013 10:58 AM

So how's your College of Content coming along? Are you a promoter or an educator? More on this later...

 

  • See the article at From www.b2bmarketinginsider.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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What are the Best Social Networks for B2B Marketing? (Research) | Webbiquity | #TheMarketingAutomationAlert

What are the Best Social Networks for B2B Marketing? (Research) | Webbiquity | #TheMarketingAutomationAlert | World Business | Scoop.it
More than 80% of b2b marketers now distribute content on social networks. But are these efforts paying off? If so, which social networks are most productive?

 

Key excerpt...

 

The figures here are based on a small, but presumably representative sample of 10 B2B technology websites. The overall results—that social media drives 1.1% of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9% and 5% figures, respectively, reported by eMarketer earlier this year.


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marketingIO's curator insight, August 28, 2013 10:23 AM

Where the hell is SlideShare? Mistake not to include them into the research. But look who's number 4.


  • See the article at From webbiquity.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Stock markets soar on positive world manufacturing surveys

Stock markets soar on positive world manufacturing surveys | World Business | Scoop.it
UK order books and output grew at fastest pace in 20 years while China's year-long contraction ended (Stock markets soar on positive world manufacturing surveys http://t.co/meJ1XsxvWR)...
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LinkedIn Now Tracks You Across The Web [And Flaunts It] - B2B Digital | #TheMarketingAutomationAlert

LinkedIn Now Tracks You Across The Web [And Flaunts It] - B2B Digital | #TheMarketingAutomationAlert | World Business | Scoop.it

We already know many companies track the sites we visit. The most interesting twist with LinkedIn is that they are not just tracking, they are actually displaying on their homepage some of the sites you have visited...


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marketingIO's curator insight, August 27, 2013 8:15 AM

Worthwhile to see the video. I don't have a problem with this assuming there is an opt-out from LinkedIn. In fact, as a B2B marketer I want to know how I can take advantage of this so that the post click takes me to a relevant LinkedIn page!


  • See the article at b2bdigital.net
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Jean-Michel Franco's curator insight, August 28, 2013 5:26 AM

Interesting article on Linkedin. Linkedin has an interesting and pretty cumfortable position on privacy, since it doesn't really adress the private life, rather the professional dimension of our life  -> more public. 

As of today, they are perceived as more trustful than other social networks and this is  one of their competitive advantage in my opinion. Interesting to see if they can keep this relation of trust as they monetize more and more the data and get more and more immersed in our professional life.

Another question is the usage they make of the huge information they will more and more be able to track or derive (eg : ratings of performance, productivity at work, location) .

Victoria Ipri's comment, September 12, 2013 2:37 PM
According to Jeff Weiner, the trend is towards a professional private network and away from a public network. So watch this space!
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How do the best B2B marketers generate sales through social ...

How do the best B2B marketers generate sales through social ... | World Business | Scoop.it
Social media marketing is not just for targeting consumers. B2B marketers are discovering they can engage with huge numbers of prospects by 'humanising' their brand through Facebook, Twitter and Google+.
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World Markets Soar On News Of Strong Manufacturing Output - Business Insider

World Markets Soar On News Of Strong Manufacturing Output - Business Insider | World Business | Scoop.it
World Markets Soar On News Of Strong Manufacturing Output Business Insider Stock markets soared on Monday as surveys of manufacturing output around the world gave the strongest indication yet that the richest nations are finally shaking off the...
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LinkedIn For Marketing And B2B Business - Business Insider

LinkedIn For Marketing And B2B Business - Business Insider | World Business | Scoop.it
LinkedIn for business and LinkedIn marketing are two emerging categories as LinkedIn drives B2B sales. It is a powerful business platform, when used right.
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Why Mobile Is Important For B2B Marketing - Business 2 Community

Why Mobile Is Important For B2B Marketing - Business 2 Community | World Business | Scoop.it
Why Mobile Is Important For B2B Marketing
Business 2 Community
Marketing techniques have changed immensely over the past decade, with developing technologies as well as developing markets acting as the primary catalysts for change.
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Powerful Questions to Qualify Sales Opportunities - Score More Sales

Powerful Questions to Qualify Sales Opportunities - Score More Sales | World Business | Scoop.it
Questions to Qualify Sales Opportunities – gathering information through simple, open-ended questions to learn more and made us true consultative partners with our client (RT @scoremoresales: Powerful Questions to Qualify Sales Opportunities - Score...
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Ad Roundup: Syndication everywhere and Content ... - BizReport

Two solutions are increasing the ability of brands to properly target advertising while protecting consumers' identity. Here's how:
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