Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here's a look at the basic types of content syndication and some ways of setting up a content syndication program for ...
Conversion is the key metric used by both B2Bs and B2Cs to determine how well their landing page is performing. B2Cs tend to be especially focused on this objective, whereas B2Bs also put heavy emphasis on generating leads from the landing page.
Ascend2, an agency consulting company, and Research Underwriters surveyed business-to-business (B2B) and business-to-consumer (B2C) marketing professionals worldwide in August 2013 on their landing page optimization strategy. The greatest percentage from both groups considered conversion to be the most useful metric for analyzing the performance of their landing pages, cited by 57% of B2B respondents and 69% of B2C respondents. Clickthrough rate (CTR) was also important to B2B marketers, significantly more so than to B2Cs.
Instead of promising sales leadership the moon and the stars, maybe we marketers need to be a little more realistic. Marketing can’t deliver BANT leads without an inside sales operation. Instead, Marketing can deliver leads that are most likely in the target market and more likely to have a desire to speak to Sales. Yes, most of those leads will not convert any time soon into revenue. But, neither will cold calling. That is the point of reference for marketing leads.
Lead scoring can make marketing leads even more productive by helping salespeople:
Avoid calling some leads that are very unlikely to convertPrioritize the remaining leads so that salespeople make more dials to the most likely buyers.
Here's The State Of The World Economy Business Insider So China might not be the voracious consumer of the world's commodities quite the way it used to be, but a full-on meltdown in the world's most populous country doesn't seem that likely either.
Image “Life moves pretty fast.If you don’t stop and look around once in a while, you could miss it.” ("#B2B enterprise marketers, in fact, use video more than any other tactic." @erikalachance - http://t.co/pMD8lN1yId)...
We know that competition is fierce. We know internal resources are still strained. We know that you are continuously working on staying connected with your clients or customers while trying to gain new ones.
How do you create epic content marketing in a world swimming in too much content? We'll show you the way .
The era of one-way, single-threaded, brand-directed mass communications is officially over. And yet most of the content and the messages coming out of businesses today is firmly stuck in the good old days. As marketing tactics have become less and less effective, businesses have responded by creating more and more promotional content that no one wants, no one likes and no one responds to.
To create Epic Content Marketing, you have to identify your potential customers’ top questions and search terms. Document the questions about how your solutions generally can help a business with its biggest problems: how to grow, how to reduce costs, how to beat the completion, how to gain loyal customers.
More than 80% of b2b marketers now distribute content on social networks. But are these efforts paying off? If so, which social networks are most productive?
The figures here are based on a small, but presumably representative sample of 10 B2B technology websites. The overall results—that social media drives 1.1% of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9% and 5% figures, respectively, reported by eMarketer earlier this year.
We already know many companies track the sites we visit. The most interesting twist with LinkedIn is that they are not just tracking, they are actually displaying on their homepage some of the sites you have visited...
Social media marketing is not just for targeting consumers. B2B marketers are discovering they can engage with huge numbers of prospects by 'humanising' their brand through Facebook, Twitter and Google+.
World Markets Soar On News Of Strong Manufacturing Output Business Insider Stock markets soared on Monday as surveys of manufacturing output around the world gave the strongest indication yet that the richest nations are finally shaking off the...
Why Mobile Is Important For B2B Marketing Business 2 Community Marketing techniques have changed immensely over the past decade, with developing technologies as well as developing markets acting as the primary catalysts for change.
Questions to Qualify Sales Opportunities – gathering information through simple, open-ended questions to learn more and made us true consultative partners with our client (RT @scoremoresales: Powerful Questions to Qualify Sales Opportunities - Score...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.