The craft beer movement isn't built on hops alone: Writing and social media have played a major role in promoting craft beer, according to a University of Kentucky professor. "Craft Writing: Beer, the Digital, and Craft Culture" is the brainchild of UK writing, rhetoric and digital studies professor Jeff Rice, who will host a one-day symposium Feb. 15.
On the event's website, Rice lays out the case for craft beer as an academic topic: "Craft beer, the annual production of under six million barrels of beer by small breweries, is one of the fastest growing areas of the food industry. According to the Brewers Association, craft beer provides over 108,000 jobs and its retail dollar value in 2012 was estimated at $10.2 billion... [click headline for more]
Read more here: http://www.kentucky.com/2014/01/27/3054463/craft-beer-gets-introspective.html#storylink=cpy