Brew New Hampshire, a nonprofit with both industry and state support, hopes to draw more attention to its fast-growing craft beer industry—and perhaps sell a few more bottles in the process. Something’s brewing in the Granite State, but could a stronger marketing approach get things really hopping?
That’s what a few major breweries and some beer industry trade groups hope to pull off with a new marketing-focused nonprofit. Brew New Hampshire is a collaborative effort to help give the industry a major launchpad. The campaign started earlier this month and is already making waves.. [click headline for more]