Online video venues, such as YouTube, make it possible to upload a video and make it available globally.
I think Extension has had significant success in online video. We should continue to work to improve the quality and efficacy of our online educational videos.
However, there are a couple of things in this article that concern me. The first is the idea that there is something we can do as content creators to make our content "go viral." It's very difficult, if not impossible, to predict what will go viral. Here's a short (and noisy) video where Duncan Watts explains, http://goo.gl/udBCR.
The second thing about the article that concerns me is the focus on number of views. I understand that scale and ROI matter, but that shouldn't mean that we measure success solely on number of views. Should the goal be to make a video that gets 20,000 views or to make a video that will help people improve their lives and communities, no matter how many views it gets?
I agree with all the tips the authors suggest for making and promoting an online video. I'm just afraid after we follow all those tips and make a quality educational video that is findable and useful, we'll still feel like we failed if it doesn't get thousands of views.
What do you think? Should we be focusing on scale? Am I being naive?