Karen Jeanette (pictured), who works with eXtension Communities of Practice support, and information technologist and social media strategist Marissa Stone talk about getting professionals connected with online networks.
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Following cooperative extension's efforts to work differently in the new knowledge landscape
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A conversation with Stan Skrabut, Instructional Technology Educational Specialist with University of Wyoming Extension, about training in the military, informal learning, tech tools, gaming and more.
Bob Bertsch's insight:
I had been looking forward to talking with Stan for a long time. I really liked his work on his blog, his wiki and Twitter. He's got great insights into teaching and learning. Hope you enjoy our conversation as much as I did. 
John Dorner's comment,
March 21, 11:53 AM
Thanks for a great interview! Looking forward to talking to you both at ACE/NETC!
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A conversation with Kelly Pritchett, marketing specialist with DMA Solutions, about the paper she co-authored, "Expressions of Social Presence in Agricultural Conversations on Twitter." The paper appeared in the Journal of Applied Communications, ...
Bob Bertsch's insight:
Here's the latest podcast. Kelly's research into social presence in computer-mediated communication, like Twitter, is really interesting. It reinforces what many people have been saying about the importance of the informal and social in high-quality online conversation. Delete the scoop?
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In this special, "best of" podcast, we take a look back at some of our favorite interviews of the past year, including comments from Anne Adrian, Dan Cotton, Jenny Rees, Jim Langcuster and more. 
Anne Mims Adrian's comment,
January 4, 11:06 AM
Nice job Bob of summarizing and synthesizing these podcasts. Looking forward to Part 2.
Bob Bertsch's comment,
January 4, 12:34 PM
Thanks, Anne. It was fun to listen to all the interviews again.
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Lynette Flage, NDSU Extension Service District Director, talks about Ripple Effect Mapping as a way to capture program impacts. Lynette is co-author of a recent Journal of Extension article on this new approach to evaluation. Delete the scoop?
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Karen Jeanette (pictured), who works with eXtension Communities of Practice support, and information technologist and social media strategist Marissa Stone talk about getting professionals connected with online networks.
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An interview with Amy Hays (pictured), Texas A&M AgriLife Extension, and Maggie Lawrence, Alabama Cooperative Extension Service, recorded at the 2012 eXtension National Conference. Amy and Maggie talk about the importance of images and video in online communication. Delete the scoop?
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This post points out how helpful a Personal Learning Network can be and the importance of cultivating that network before you need it.
It reminds me of Tara Hunt's idea of "whuffie" or social capital. If you have not made connections and offered at least a little value to those you are connected with, you won't have any social capital to drawn on when you need it. Delete the scoop?
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Thanks to Harold Jarche and Jane Bozarth for pointing out this post about narrating your work.
" It only takes a few posts before people start seeing the benefits. Being able to work out loud allows employees to make connections – finding people and content relevant to their work – like never before." Delete the scoop?
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Attention knowledge workers! You are competing against the world!
This NYT blog post reviews a couple of surveys conducted by online staffing companies that show some interesting trends.
"Not all those young companies will survive, but the habit of hiring online seems baked in; 64 percent of respondents said at least half of their work force would be online by 2015...."
If the work force is online, geography doesn't matter. That means you will be competing with potential workers around the world.
"The idea, Mr. Swart said, is to foster the growth of online workers. In other words, if you’re reading this from one of the better parts of the global economy, it’s a good time to think about how to be indispensable."
The other trend has to do with how the criteria companies are using to hire online workers.
"Only 6 percent of the survey respondents rated schooling as a “very important” reason to hire someone. It was the lowest-rated reason to hire someone. Work experience was first, followed by how other people rated the contractor, pay, portfolio of work, references, and scores on skills tests that oDesk offers online."
At least among these companies, education credentials are less important than professional reputation. You need to be building that reputation by narrating your work, sharing your skills and developing your online portfolio if you want to compete for online work in the future.
Thanks to Jim Langcuster for sharing the NYT blog post. Delete the scoop?
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I just returned from the eXtension 2012 National Conference in Oklahoma City. The conference featured some very good presentations, some of which were streamed live and archived.
You can view those archives and get more information about all the conference presentations at https://learn.extension.org/conferences/nexc2012 Delete the scoop?
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Social media can be a powerful tool for Extension educators to expand their reach and engage with clients. Communities of practice and state systems are increasingly using Facebook, Twitter, and other social media as part of their programming efforts. This presents challenges for program evaluation as traditional evaluation methods rely on information not always available in social media.
In this session, Sarah Baughman (http://www.scoop.it/u/sarah-baughman) situates social media in the context of program evaluation and offers tips and suggestions for evaluating social media activities. Emphasis will be placed on tools to help measure reach and engagement through social media.
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"If you want to be valued (and paid) in the network era, then you need to do work with high task variety, requiring continuous informal learning, and based on mostly implicit (tacit) knowledge that cannot be easily codified or shared. This is how talent gets respect from capital. Talent is not easily replaceable."
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Below is statement (adapted slightly from its original purpose) of some of my views on how Extension should be approaching marketing, communications, and educational efforts. In the spirit of transparency, I am sharing these thoughts and would love to hear from you on these concepts and other ways that we can do a better job of convening education, communications, and marketing in Cooperative Extension.
Bob Bertsch's insight:
Anne Adrian does a great job of bringing together a number of the challenges Cooperative Extension faces and outlining a broad-based approach to working differently.
Anne writes:
"...Extension needs to find ways to reach and scale the effectiveness of our programs and meeting new expectations of the public. This different way of working includes communications, marketing and educational efforts that are merged and building relationships with people who don’t come to our meetings or into our local offices."
"Working differently to connect with others includes being open and transparent, learning and sharing simultaneously, and embracing co-learning and contributions outside of land-grant universities."
Anne also lists some elements of a converged educational and marketing effort, including:
"Make a habit of listening (like any good marketing plan)--listening in communities we are not active in and in communities where we already have relationships.
Think of building online relationshps like we think of building relationships locally.
Think about how to share while we are learning. We don't have to wait until published results are available to start discussing what we already know."
Please checkout Anne's full post and join the conversation in the comments section. It's well worth your time.
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We take a look back at some of our favorite interviews of the past year, including comments from Eli Sagor, Maggie Lawrence, Amy Hays, Jill Heemstra and more.
Bob Bertsch's insight:
Here is part 2 of our 2-part "Best of 2012" podcast. I had a great time putting together.It's amazing how the many common threads there were to be found in the 22 interviews we had in 2012.
"Best of 2012, Part 2" includes the words and voices of Anne Adrian, Kevin Gamble, Amy Hays, Jill Heemstra, Karen Jeanette, Chris Labelle, Maggie Lawrence, Jenny Rees and Eli Sagor.
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A talk with Nancy Franz, Associate Dean for Extension and Outreach for Families and 4-H Youth and Director, Iowa State University Extension to Families at Iowa State University about the importance of storytelling in Extension work.
Bob Bertsch's insight:
Nancy is co-author of the article "Stories and Storytelling in Extension Work," which appeared in the August 2012 issue of the Journal of Extension, http://www.joe.org/joe/2012august/a1.php.
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Rescooped by Bob Bertsch from Curation, Social Business and Beyond |
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This inforgraphic from Mediabiestro is a great visual of the mobile revolution.
Here's an excerpt:
The digital revolution has made an enormous impact on photography, and smartphones and social media have been hugely instrumental in this massive growth.
** 300 million photos are uploaded to Facebook daily
**Facebook has 10,000 times more photos than the Library of Congress
**Twitter (6.9 million daily active mobile users) and Instagram
**(7.3 million daily active mobile users) combined account for hours of photo-taking usage each month, and photos make up 42 percent of all posts on Tumblr.
**The money stat? 741 million mobile phones worldwide have some kind of photo capability.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
See article and infographic here: [http://bit.ly/SLt2Nz]
Via janlgordon
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"This post from Mark Schaefer of Social Media Today discusses how he went about discovering if his blog had any impact. Quite simply, he contacted people who had left comments on his blog and spoke with them directly. He was able to discover a very real impact he had on readers this way.
If you blog as part of your Extension work and want to document impact a great place to start is with your commenters. You have a couple of options - you can create a survey to send to them or you can contact them individually and have an informal conversations. We often measure engagement on blogs through the number of comments but this offers a way to go beyond basic engagement metrics and find out how you are really impacting your audience. This also gives you a way to discover more about your audience. Who are they and why do they read your blog out of the millions of blogs on the web. How did they discover you? Have they learned anything or changed practice based on your blog?
Let me know if you have other ways you have dug deeper into evaluating your blog."
Via Sarah Baughman
John Blue's comment,
December 25, 2012 10:47 AM
Love the analogy of Wordpress as an asteroid making a statement on the world.
John Blue's comment,
December 25, 2012 11:06 AM
For Truffle Media episodes we have several approaches to seeing if there is impact made: periodic surveys, episode download counts, reviewing general Google analytics, email update clicks (opens metrics tracked but less important), and going to events and talking with people.
The objective metrics (clicks, downloads, etc) are what drive revenue but the subjective stories are what people love to hear. We aim to collect both and be able to tell various stories about how people feel, act, and take action.
The objective metrics (clicks, downloads, etc) are what drive revenue but the subjective stories are what people love to hear. We aim to collect both and be able to tell various stories about how people feel, act, and take action.
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Like Jane Hart, author of the post above, I absolutely love John Seely Brown's term "entrepreneurial learner."
It's a great way to contrast learners who "... constantly look around all the time for new ways, new resources to learn new things" with "enterprise learners" who pick up "a set of fixed assets that have been “authoritatively, transferred in delivery models“."
I also love Brown's analogy of enterprise learners as oceanliners that set a course and keep going for a long time, and entrepreneurial learners as whitewater kayakers who operate in a constantly changing flow, creating their own path.
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Here's a post about motivation that challenges our assumption that external factors like money are good motivators.
Daniel Pink examined the science of motivation in his book, "Drive," and concluded that external motivators are not very effective. Here's a cool RSA Animate video featuring Daniel Pink talking about what motivates us, http://youtu.be/u6XAPnuFjJc
From the article linked above:
"3 ways to enhance motivation
Fowler suggests beginning by evaluating the quality of A-R-C in your life. Looking back at over 40 years of motivation research, Fowler shared that the answer to creating a more motivating environment is a combination of increased Autonomy (control of your experiences),Relatedness (working together with others), and Competence (developing and refining new skills). The good news is that anyone can change their motivational outlook with some self-awareness and self-regulation."
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An interview with John Blue, chief of community creation with Truffle Media Networks, and Jerry Buchko, counselor, coach & tutor of personal finance in private practice, recorded at the 2012 eXtension National Conference.
I really felt privileged to speak with John and Jerry. Both come from outside of cooperative extension, but have enthusiastically engaged with extension communities. We were lucky to have them at the National eXtension Conference and we are lucky to have them as part of our community.
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Great advice from Harold Jarche:
- Prepare yourself to be a continuous learner.
- Prepare yourself and your team/department to work collaboratively.
- Start narrating your work. Become a knowledge curator and share widely.
- Engage in professional social networks and communities of practice.
- Model the behaviours you would like to see in others.
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Unbridled Optimism, Bouts with Doubt at NeXC 2012
My friend Steve Judd told me that at events like the eXtension National Conference (which we are both currently attending) he vascilates between moments of euphoria and moments of doubt. I knew exactly what he was talking about.
Being surrounded by smart, energetic people sharing new ideas is exciting. It makes me incredibly optimistic about the future of cooperative extension and nearly giddy over the opportunities we have to change the world for the better. Then there is the moment when the doubt creeps in. Someone says, "Yeah, that sounds great, but what about our funding?" or "I'd love to do that, but I don't have the time."
I think sometimes when we say "working differently," we mean "doing more." To me "working differently" means changing what we do; not changing our purpose, but changing the things we do to fulfill that purpose. That probably means changing our priorities, changing how we are funded and making other significant changes.
We talk about transformational education but focus on deliverables. We talk about engagement but measure website hits and attendees. We talk about solving complex problems but rely on a an development and evaluation framework ill-equipped to address complexity.
And so it goes (thanks, Kurt Vonnegut) from optimism to doubt and back again. I might not always have faith that we will have the organizational will and courage to make the changes before us, but I do have faith in the people. The creative, dedicated people who are working differently even when it means doing more fill me with unbridled optimism and make me believe we can change.
(image by marsmet543, http://www.flickr.com/photos/71744937@N07/7274551070/, used under Creative Commons license CC BY-NC-SA 2.0)
Steve Judd's comment,
October 5, 2012 9:56 AM
Luckily, the bouts of optimism outnumbered the moments of doubt. I left the conference excited and energized and really value the new connections I made, and the old connections that were strengthened!
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An interview with information technologist and social media strategist Marissa Stone recorded at the 2012 eXtension National Conference. We talked to Marissa about how she used social media to promote the Priester National Extension Health Conference before, during and after the event.
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Connecting at NeXc2012
I typically use this topic page for sharing information from others, but this week I'll be using it to blog my experiences at the 2012 eXtension National Conference in Oklahoma City, OK.
eXtension (http://www.extension.org) is a great example of how cooperative extension can work differently, and this conference will highlight some of the new ways extension educators are doing just that.
I arrived in OKC a bit early. The conference gets underway tomorrow. This morning I attended a meeting of the Network Literacy Community of Practice (http://www.extension.org/network_literacy).
"The Network Literacy Community of Practice aims to build a community around learning in online networked environments. This community will use available/emerging networks, technology, and information to form the community and engage others." In short, we help you connect; connect for learning, connect for sharing and connect to engage the people you serve.
You can start by connecting with us.
Follow AleX NetLit on Twitter (http://www.twitter.com/AleXNetLit)
Like Network Literacy on Facebook (http://www.facebook.com/NetworkLiteracy)
+1 eXtension Network Literacy on Google+ (https://plus.google.com/100994641102542483850)
Check back for more from NeXC2012 and more on working differently in extension.
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