Social media can be a powerful tool for Extension educators to expand their reach and engage with clients. Communities of practice and state systems are increasingly using Facebook, Twitter, and other social media as part of their programming efforts. This presents challenges for program evaluation as traditional evaluation methods rely on information not always available in social media.
In this session, Sarah Baughman (http://www.scoop.it/u/sarah-baughman) situates social media in the context of program evaluation and offers tips and suggestions for evaluating social media activities. Emphasis will be placed on tools to help measure reach and engagement through social media.