Great advice for writing for an online audience.
I especially like the following:
"For every 1,000 or so words that you write in an online article or blog post, be sure to include:
Three subheads: Subheads are bold, one-line headlines that break up long chunks of text and organize information. Keep the same headline-writing rules in mind when you write subheads.
Two links: Links offer additional information for readers who want to go deeper, and they also give your post authenticity and transparency about where you information came from without getting into long, narrative attributions.
One graphical element: A photo, a chart or anything else visual helps readers. Whatever you use, make sure it advances the story: don't just put a photo in the post for the sake of posting a photo."
With content being shared on Pinterest, Facebook and even here on Scoop.it, that graphical element in a size and format that can be shared is really important.
Thanks to Kevin gamble for originally sharing this article on Google+, https://plus.google.com/114296506386465886516/posts/2gkWScP7A4a