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Sisältömarkkinointi – harppaus kohti parempaa yritysviestintää?

Sisältömarkkinointi – harppaus kohti parempaa yritysviestintää? | Working With Social Media Tools & Mobile | Scoop.it
Hyvä sisältömarkkinointi tuottaa ihmisille aitoa lisäarvoa: auttaa, opettaa ja ratkaisee ongelmia. Se puhuu laajasti koko alasta ja tavoittelee samoja hyveitä kuin journalismi.
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Working With Social Media Tools & Mobile
Social Media & Mobile @ Workplace. iPad & Apps. Productive & Collaborative Tools. Personal Branding. More @ http://sometek.fi (in Finnish)
Curated by Ilkka Olander
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Developers Can Convert Their iOS Apps to Windows 10 Apps

Developers Can Convert Their iOS Apps to Windows 10 Apps | Working With Social Media Tools & Mobile | Scoop.it

A tool that Microsoft plans to release will allow developers to directly convert their Objective C code built for iOS devices to work on Windows 10 devices with “very few” modifications.

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Verkkosisältö joka toimii

Verkkosisältö joka toimii | Working With Social Media Tools & Mobile | Scoop.it

Millainen verkkosisältö toimii ja tuo kävijöitä sivustolle? Verkkojulkaisemiseen liittyy omat erityispiirteensä, jotka sisällöntuottajan tulee tuntea

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80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | Working With Social Media Tools & Mobile | Scoop.it

Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.


Via Jeff Domansky
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Willem Kuypers's curator insight, April 20, 1:50 AM

Twitter est un outil qui a changé pas mal de choses pour la diffusion de l'information. La preuve est l'ensemble des logiciels et sites qui se sont greffés dessus.

Adam J. Kovitz's curator insight, April 30, 9:53 AM

Great Post!

Jean McKinney's curator insight, May 2, 1:59 PM

"Twitter is chaos" -- a very good point.  And that's why tools to cut through the clutter are so essential.  this is really useful for writers and publishers who consider Twitter a key to their publishing and marketing efforts.

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The Share-the-Scraps Economy

The Share-the-Scraps Economy | Working With Social Media Tools & Mobile | Scoop.it

How would you like to live in an economy where robots do everything that can be predictably programmed in advance, and almost all profits go to the robots' owners?

Meanwhile, human beings do the work that's unpredictable - odd jobs, on-call projects, fetching and fixing, driving and delivering, tiny tasks needed at any and all hours - and patch together barely enough to live on.

Brace yourself. This is the economy we're now barreling toward.

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Google's Translate App Can Now Use Your Camera to Translate the World in Real Time

Google's Translate App Can Now Use Your Camera to Translate the World in Real Time | Working With Social Media Tools & Mobile | Scoop.it

If you’re ever in a situation in which you need to understand some text in a foreign language, getting a translation is now as free and easy as loading up your phone’s camera app. Google has updated its Translate app to include real-time on-screen translations of text you point your camera at.

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Verkkosuunnittelun trendit 2015 – mitä sinun tulee tietää?

Verkkosuunnittelun trendit 2015 – mitä sinun tulee tietää? | Working With Social Media Tools & Mobile | Scoop.it

Verkko muuttuu kiivaasti ja jo vuodessa ehtii tapahtua paljon. Mobiilikäyttäjien räjähdysmäinen kasvu, sosiaalisen median leviäminen verkon joka sopukkaan ja käyttökokemuksen korostuminen ovat suuria pohjavirtoja, jotka heijastuvat verkkosuunnitteluun. Jos sivusto on suunniteltu 3-5 vuotta sitten eikä sitä päivitetä säännöllisesti, se ei todennäköisesti ole enää kilpailukykyinen.

Verkkosivustolla on nykyisin merkitystä enemmän kuin koskaan, sillä ostopäätös tehdään yhä useammin verkossa. Mitä sinun siis tulisi tietää verkon kehityksestä? Mitkä ovat verkkosuunnittelun trendit 2015?

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Why Self-Managed Teams Are the Future of Business

Why Self-Managed Teams Are the Future of Business | Working With Social Media Tools & Mobile | Scoop.it

The archaic Industrial Age system employed by most companies today would have you believe that a single manager is better at making decisions than the ten people who work under them. But in the emerging work world of the Participation Age, a company believes that the ten people most affected by the decision will be better at making it.

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The Death Of Knowledge Work And The Rise Of 'Learning Workers'

The Death Of Knowledge Work And The Rise Of 'Learning Workers' | Working With Social Media Tools & Mobile | Scoop.it

During the past few decades we have spent a lot of time talking about knowledge workers and knowledge work. However today knowledge is nothing more than a commodity and to be the smartest guy in the room all you need access to is a smartphone. This is especially true when we consider that more “smart assistants” such as the Amazon Echo, Siri, Cortana, and IBM’s Watson enter our professional and personal lives.

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How to Build a Secret Army of Innovators

How to Build a Secret Army of Innovators | Working With Social Media Tools & Mobile | Scoop.it
Software company Adobe didn't want innovations, it wanted innovators. Here's how the company figured how to fail fast by funding 1,000 internal projects.
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Fall Through A Wormhole Into This Stunning Wikipedia Galaxy

Fall Through A Wormhole Into This Stunning Wikipedia Galaxy | Working With Social Media Tools & Mobile | Scoop.it
Wikigalaxy visualizes 100,000 Wikipedia articles as a virtual galaxy.
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Mobiilikuvaus nostaa viestintäsi uudelle tasolle

Mobiilikuvaus nostaa viestintäsi uudelle tasolle | Working With Social Media Tools & Mobile | Scoop.it

Kuinka mobiilikuvaus ja visuaalisempi viestintä auttavat menestymään verkossa? Sosiaalisessa mediassa hyvä kuva on paras keino erottua päivitysvirrasta.

 

Tiivistetysti haluamme nähdä kuvia, joissa on tarinaa ja tunnetta. Arkikuvakin toimii somessa hyvin, jos siihen liittyy napakka tarina tai nokkela 140 merkin kiteytys. Kuva jää elämään etenkin silloin, kun se on osa isompaa kokonaisuutta. Päivityksestä toiseen tunnistettava tyyli, mieleen jäävä visuaalinen linja ja kuvakerronta ovat tapoja erottua verkossa meitä ympäröivästä visuaalisesta metelistä. Ylipäätään isot ideat kantavat.

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The Marketer’s Guide to the Benefits of Vimeo Over YouTube

The Marketer’s Guide to the Benefits of Vimeo Over YouTube | Working With Social Media Tools & Mobile | Scoop.it
It’s very hard to argue against YouTube’s dominance. Yet, when it comes to creating online video for your business, there might be a better choice.
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You Can Now Use Your iPhone's Fingerprint Sensor To Unlock Your Mac

You Can Now Use Your iPhone's Fingerprint Sensor To Unlock Your Mac | Working With Social Media Tools & Mobile | Scoop.it

The iPhone's Touch ID fingerprint sensor already makes it easy to unlock your phone without having to type in a passcode, but now a new app allows you to do the same with your Mac.

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How to Use the LinkedIn Relationship Tab to Improve Your Networking |

How to Use the LinkedIn Relationship Tab to Improve Your Networking | | Working With Social Media Tools & Mobile | Scoop.it

The LinkedIn Relationship tab is a convenient tool that shows you how you’re connected to someone. You can add information to remind yourself of important details about your relationship or set reminders for future interaction

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When Machines Replace Middle Management

When Machines Replace Middle Management | Working With Social Media Tools & Mobile | Scoop.it

I recently came across a provocative postby Peter Reinhardt where he illustrates numerous examples of companies that are creating software layers to manage people in industries that were traditionally purely based on human services. Reinhardt lists popular examples such as Uber and Lyft who created software layers in the taxi industry, 99designs in the visual design industry and Homejoy in the cleaning industry. These companies are now employing armies of human workers, optimizing their output, productivity and quality while driving prices down – all without managers to direct those who are performing the jobs. “Management” is almost completely done by machines and algorithms.

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Google shares its plan to nab 80% of Microsoft's Office business

Google shares its plan to nab 80% of Microsoft's Office business | Working With Social Media Tools & Mobile | Scoop.it

Ten years ago, Google declared war on Microsoft Office by offering a cheap alternative on the web, Google Apps.

Flash forward to 2015, and the company has big plans to grab 80% of the users at Microsoft's biggest customers.

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Sosiaalinen portfolio: näin saat töitä tulevaisuudessa

Sosiaalinen portfolio: näin saat töitä tulevaisuudessa | Working With Social Media Tools & Mobile | Scoop.it

Ennen portfoliota tarvittiin lähinnä vain luovilla aloilla. Tulevaisuudessa portfolio tai blogi voi olla työnsaannin edellytys lähes kaikessa asiantuntijatyössä. Osaaminen pitää lyödä tiskiin tai muuten kukaan ei usko, että sellaista on olemassa. Läpinäkyvyys toimii, mystinen sumuverho ei niinkään

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The 14 Principles Of The Future Organization

The 14 Principles Of The Future Organization | Working With Social Media Tools & Mobile | Scoop.it

We are seeing an amazing evolution around how we work, how we lead, and how we structure our companies. These are the 14 Principles of the Future Organization.

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Evernote's new app turns your iPhone and iPad into a scanner

Evernote's new app turns your iPhone and iPad into a scanner | Working With Social Media Tools & Mobile | Scoop.it
You likely already have a favorite scanner app if you regularly deal with documents outside the office. But in case you haven't found The One yet, there'
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2015: Social HR Becomes A Reality

2015: Social HR Becomes A Reality | Working With Social Media Tools & Mobile | Scoop.it

The year 2015 will see the advent of what I call “the consumerization of HR,” where employees expect an “intelligent mobile user experience” to guide their access to HR resources. Employees will increasingly expect their employer to have the same user experience as when they reserve a taxi on Uber or Lyft, pay their bills on the Bank of America mobile app, or order food on Seamless or GrubHub. The mobile interface will be the employee’s primary conduit to a host of personal and business applications;

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65 of the Best iOS Apps From 2014

65 of the Best iOS Apps From 2014 | Working With Social Media Tools & Mobile | Scoop.it

Another year, another great set of new apps that hit the iOS store. As you unwrap your new iPhone or iPad, get these apps installed on your new device!

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Adobe Builds Marketplace To Grow Earning Potential For Creative Workers And Products

Adobe Builds Marketplace To Grow Earning Potential For Creative Workers And Products | Working With Social Media Tools & Mobile | Scoop.it
If Adobe's experiment works, it could lead the way for the transformation of other sectors of the economy. The big story here is that Adobe is in a unique position to have a customer base in the growing millions of professionals who are both the creators and consumers of digital goods and services. By being able to act on both the supply and demand sides of this audience, Wadhwani thinks the company can build “the creative version of the sharing economy.”Before we all start singing “Kumbaya,” let’s confront the hard facts. Digital distribution of content has created massive new markets, but also pushed the unit price of products and services low—and this trend will continue.
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What Happens to Society When Robots Replace Workers?

What Happens to Society When Robots Replace Workers? | Working With Social Media Tools & Mobile | Scoop.it

The technologies of the past, by replacing human muscle, increased the value of human effort – and in the process drove rapid economic progress. Those of the future, by substituting for man’s senses and brain, will accelerate that process – but at the risk of creating millions of citizens who are simply unable to contribute economically, and with greater damage to an already declining middle class.

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3 Secrets of Radical Creativity From Pablo Picasso

"It's the Spanish painter and inventor of Cubism to which new Apple employees today pay design homage," Snow notes, referencing the computer giant's internal training program. So what can the master painter teach you about creativity? Snow lays out several lessons, including:

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Ready For The Internet of Things? 5 Skills You'll Need

Ready For The Internet of Things? 5 Skills You'll Need | Working With Social Media Tools & Mobile | Scoop.it
What will be most essential for success when the Internet of Things becomes mainstream? These 5 skills will dial up your innovation capability.
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