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Rescooped by Kimberley from The future of medicine and health
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Prozac alters prawns' behaviour, reproduction, even their colour

Prozac alters prawns' behaviour, reproduction, even their colour | Work | Scoop.it
“ The idea that tiny amounts of antidepressants present in our rivers and estuaries may be affecting aquatic life is generally met with surprise, sometimes scepticism, or even a degree of humour. The public were first alerted to pharmaceuticals in the environment in the 1990s through studies which showed that synthetic oestrogens, such as in the contraceptive pill, could feminise male fish, even in incredibly low concentrations of nanograms per litre (ng/L). This led to concerns of a similar effect on male human fertility, although it’s been hard to draw any conclusions. The idea that even tiny amounts of chemicals might dramatically alter the physiology of fish and other aquatic organisms isn’t that new. Back in the 1980s scientists were aware that concentrations even below 10ng/L of tributyltin or TBT, a compound used in anti-fouling paints for ships' hulls, would cause female dog whelks (a sort of sea snail) to grow a penis. This resulted in catastrophic reproductive failure in females which wiped out snail populations along the world’s coasts, which had knock-on effects on organisms further up and down the food chain. A more recent example is diclofenac, a non-steroidal anti-inflammatory drug given to lame cattle in India and Pakistan. While considered harmless to mammals, what was not predicted was that vultures preying on dead cattle would suffer catastrophic renal failure, resulting in their populations plunging by 90%. ”Some scientists have suggested that reduced vulture populations led to a boom in feral dog populations and an increase in rabies among the human population. Highly publicised, this focused people’s attention on the toxicological impact of human and veterinary drugs on wildlife.
Via Wildcat2030
Kimberley's insight:
very interesting - Prozac in our water supply... #prozac #ecosystem
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Rescooped by Kimberley from Integrated Brand Communications
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Interesting Infographics: 25 Tools To Boost Your Content Strategy | CustomerThink

Interesting Infographics: 25 Tools To Boost Your Content Strategy | CustomerThink | Work | Scoop.it
I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. As we have all heard before, successful digital marketing requires fresh and high quality content. Content is king – there is no doubt behind that notion. So which tools should you use for devising new ideas? In the infographic titled “25 Outstanding Content Marketing Tools For Your Brand” by the Social Media Strategies Summit, we can view numerous tools that enhance content marketing strategies. In particular, we are provided with a report of tools that distribute, gather and visualize web content. I invite you to consider the following list, which is summarized by the Social Media Strategies Summit’s infographic: Tools To Help With Content Curation Storify – appropriate for post-secondary educators, governments and companies specializing in media.Curata – for brands and enterprises when they need to generate leads.List.ly – suitable when your business or brand owns a blog.Tools To Help Produce Content Knowledge Vision – If you need to produce webinars, this tool is appropriate for videos and online presentations.Visual.ly – Provides different templates for drafting infographics.Prezi – Software that allows you to build presentations; provides you the chance to import from PowerPoint presentations.Tools To Locate Writers Contently – Appropriate for businesses that require writers for small and large projects; allows you to administer workflow.Skyword – Suitable for finding writers, editing their work and examining keywords.Zerys – Assign tasks to writers and have content automatically published.Tools To Help Promote Content Buffer – Offering 50+ apps, this is useful for companies on strict budgets.Gravity – Helpful for bringing awareness to a target audience; visually analyze the interest of customers.One Spot – Appropriate for B2Bs, this tool automatically changes content into advertising “spots.”Click the image to view the full infographic, then bookmark it as a resource when you need new content marketing ideas.
Via Russ Merz, Ph.D.
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Rescooped by Kimberley from Social Media and Technology in Healthcare
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Social media in healthcare report 2014

“ A report by IMS Institute for Healthcare Informatics on the use of social media in healthcare by both patients and professionals.”
Via Plus91, Mohamed Haroon, Dean Berg, Family Doctor
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Rescooped by Kimberley from Medical Education Canada
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The Power Of Conversations Between Physicians And Patients | Mind The Gap

According to Maggie, quality healthcare delivery is “the most human thing you’ve ever seen in your life!” Working on this groundbreaking project, Maggie became familiar with four powerful insights regarding conversation in healthcare: Conversation is how people determine quality and value. Conversation has therapeutic value. Conversation allows us to deal with ambiguity. People seek out conversation, even when we make it hard for them.
Via Deirdre Bonnycastle
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Rescooped by Kimberley from Social Media and Healthcare
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Social Media & Healthcare: Improve Service and Expand Reach

“Innovative uses of social media to support health care service, marketing, and outreach. Slides from social media panel at educational event sponsored by Nat...”
Via Plus91
Kimberley's insight:
some experiences and ideas for using social media for patient support groups, fundraising and more
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