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Rule The Local Results: An #Infographic - Search Engine Journal

Rule The Local Results: An #Infographic - Search Engine Journal | Work & Biz | Scoop.it
With mobile search continuing to grow, business owners are finding it more important than ever to have a strong local search presence. Because more and mor
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Get local ya'll. Good infographic with tips for local search.

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A Tasting with Coppercraft Distillery

I love it when I am able to visit the tasting room of a winery or a distillery, especially when it is a smaller operation and you can talk to the people who are making the product. Not only do you ...
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Great article on Coppercraft!

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EPA is stirring up the waters

EPA is stirring up the waters | Work & Biz | Scoop.it
This spring, the Environmental Protection Agency proposed a rule under the Clean Water Act that would redefine what can be regulated by the U.S. government as a “water of the United States.”
Rob McCarty's insight:

Interested to get West Michigan's Environmental Action Council thoughts on this. @wmeac 

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63 trillion gallons of groundwater lost in drought, study finds

63 trillion gallons of groundwater lost in drought, study finds | Work & Biz | Scoop.it
The ongoing drought in the western United States has caused so much loss of groundwater that the Earth, on average, has lifted up about 0.16 inches over the last 18 months, according to a new study.
Rob McCarty's insight:

This is a really shocking study. Everyone should be taking a look at this report. THAT is alot of water.

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The Cities That Spend The Most On Bike Lanes Later Reap The Most Reward

The Cities That Spend The Most On Bike Lanes Later Reap The Most Reward | Work & Biz | Scoop.it
Investing in a network of fully separated bike lanes could save cities huge sums in the long-term. But too little investment in wimpy infrastructure...
Rob McCarty's insight:

I would love to see the data, but have to believe it based on what I know. I really would LOVE to see buffered bike lanes in the CIty of Grand Rapids. I realize that is pie in the sky, but really it seems so logical as things evolve. 

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A Dozen Things I’ve Learned About Marketing, Distribution and Sales

A Dozen Things I’ve Learned About Marketing, Distribution and Sales | Work & Biz | Scoop.it
1. “Most businesses actually get zero distribution channels to work. Poor distribution—not product—is the number one cause of failure.”  (Peter Thiel)  Legions of businesses fail every day because ...
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Great blog post about lessons in Marketing, Distribution, and Sales. If you have time, it's worth the read - these are great tips, especially for startups and small size businesses. #marketing #business

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Dick Cheney Should be Rotting in The Hague, Not Writing Editorials

Dick Cheney Should be Rotting in The Hague, Not Writing Editorials | Work & Biz | Scoop.it

particIf there’s one person who has absolutely zero business criticizing anyone for how they’re running the country, it’s Dick Cheney. This should be obvious to pretty everyone by now, but apparently the Wall Street Journal didn’t get the message.

Rob McCarty's insight:

While the headline is harsh, I really do agree on the points. I am NOT a Dick Cheney fan, and for someone who willing led us into such a cluster f'd fiasco - he should just be happy to have his freedom. He is a corporate thief, cheat, and liar. HOW the heck we ever decided that was a good idea for VP is beyond me.

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The More Walkable a City Is, the More Money It Makes

The More Walkable a City Is, the More Money It Makes | Work & Biz | Scoop.it
A focus on dense, walkable development allows cities to pack more economic punch per square foot, according to a new study. In Washington DC, deemed the most walkable U.S. city, the most walkable areas in the city take up less than one percent of the total acreage, but represent almost half of the most wealth-generating square footage for the whole city.
Rob McCarty's insight:

Cool information here on a study from Washington University. I hope GR continues to support a more walkable, pedestrian friendly environment in the core city. Also interesting to note this is not a condemnation of the burb's... it's just different. 

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Warren Buffett was spending $15bn on renewable energy. He’s now upped that to $30bn | City A.M.

Warren Buffett was spending $15bn on renewable energy. He’s now upped that to $30bn | City A.M. | Work & Biz | Scoop.it

JYesterday, it momentarily slipped Warren Buffett’s mind how much money Berkshire Hathaway is shelling out on wind and solar power in the US - $15bn

Rob McCarty's insight:

Just a cool 30B, and Warren is legit yo Why would he do this? Must be some money up in that wind and sun. #warrenbuffet #renewableenergy 

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Email Marketing: Educating new subscribers drives 33% of total email revenue in welcome campaign

Email Marketing: Educating new subscribers drives 33% of total email revenue in welcome campaign | Work & Biz | Scoop.it
Email can be an invaluable resource for educating consumers not only on a product, but on your brand and community. Gaming accessories company KontrolFreek designed an automated welcome campaign to sell products and inform consumers with a series of three emails focused on managing expectations, addressing common pain points and joining the online community. Read on to learn how the company drove 33% of total email revenue using this welcome series alone.
Rob McCarty's insight:

Marketing Sherpa has some great digs on email marketing. it's definitely worth the free email subscription. This is a case study on how a small business grew their email program - take notes people.

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Ozone Rise Will Choke U.S. Cities

Ozone Rise Will Choke U.S. Cities | Work & Biz | Scoop.it
Poor air quality and health problems are expected to become the summertime norm across the country as ground level ozone rises 70 percent.
- 2014/05/18
Rob McCarty's insight:

This is really a bit scary. We rarely think about air quality like we should. This is an alarming story if true.

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67 Tools That Will Help You Grow Your Email List

67 Tools That Will Help You Grow Your Email List | Work & Biz | Scoop.it
This article will show you 66 tools you can use to start growing your email list today.
Rob McCarty's insight:

Many options here. They are not all great, but definitely some options worth reviewing... the optin footer and the slider are pretty cool.

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While Some Lawmakers Offer Outdated Ideas for Drought, California Proves Power of Water Efficiency

While Some Lawmakers Offer Outdated Ideas for Drought, California Proves Power of Water Efficiency | Work & Biz | Scoop.it
The problem in California isn't environmental safeguards. It isn't a dearth of storage capacity. It's a lack of rain. Sacrificing the Bay-Delta ecosystem and building more canals and reservoirs won't usher in the rain clouds or create more water....
Rob McCarty's insight:

This is a very serious discussion that we need California to have about watch efficiency and resource management. As citizens and businesses, it's vital, California's agriculture system is literally unmatched in it's volume, variety, and seasonality. We all need it, not just Californians. Much like the rest of the country needs Michigan and the great lake states to take the same topic more seriously. Conservation IS NOT A DIRTY WORD. It's about sanity, in a less then sane world. Constructing our future with outdated methods is at best absurd. We need to have bigger discussions on what we have learned over time, and not be lulled to sleep on the single most important resource on the planet.

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Delivering spaces that live larger

Delivering spaces that live larger | Work & Biz | Scoop.it
Imagine if an urban living space could work like a type of real-life Lego home made up of not just re-arrangeable furniture but re-arrangeable walls, rooms and kitchen islands.
Rob McCarty's insight:

Great article about a possible future for urban dwellers. Bruce is truly a brilliant mind, so no doubts he is onto something big here.

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What would our homes look like if designed around how we use them?

What would our homes look like if designed around how we use them? | Work & Biz | Scoop.it
UCLA group tracks family movements and finds we don't use the space we have.
Rob McCarty's insight:

Very cool to think about space use for developers and real estate agents alike. Gotta love the kitchen.

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Debunking The Myth That All Millennials Are The Same

Debunking The Myth That All Millennials Are The Same | Work & Biz | Scoop.it
As the latest marketable, targetable demographic, they're easy to stereotype. But that doesn't mean they should be.
Rob McCarty's insight:

Great article on #millennials. You really need to dial in to what this says.. we have been working on this for years @theimageshoppe - and we are not about to change. Keep us going ya'll.

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Sakti3 says 480-mile EVs possible using safe, affordable solid state batteries [UPDATE]

Sakti3 says 480-mile EVs possible using safe, affordable solid state batteries [UPDATE] | Work & Biz | Scoop.it
Sakti3 says its solid state battery could make 500-mile electric vehicles a reality. We're ready.
Rob McCarty's insight:

Very cool technology coming out of Michigan. #mi #innovation

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A Dozen Things I’ve Learned About Marketing, Distribution and Sales

A Dozen Things I’ve Learned About Marketing, Distribution and Sales | Work & Biz | Scoop.it
1. “Most businesses actually get zero distribution channels to work. Poor distribution—not product—is the number one cause of failure.”  (Peter Thiel)  Legions of businesses fail every day because ...
Rob McCarty's insight:

This is a good read about thoughts on Marketing, Distribution, and Sales. It really gets a the core, not caught up in brand, but caught up in what it takes as a startup or small business to make a run considering these pillars.

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Republican EPA chiefs to Congress: Act on climate

Republican EPA chiefs to Congress: Act on climate | Work & Biz | Scoop.it
WASHINGTON — Top environmental regulators for four Republican presidents told Congress on Wednesday what many Republican lawmakers won't: Action is needed on global warming.
Rob McCarty's insight:

So this is a very interesting political tactic. So if these guys worked for the guys who many believe were the greatest presidents in recent times, are we going to listen to their perspectives or just throw them under the bus? OR are they just being paid? WOW how things have become muddy between science, politics, and the media.

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How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails

How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails | Work & Biz | Scoop.it
Want to make sure registrants actually show up to your event? Here's how to send them a calendar invite via email.
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A tasty little email tidbit for the day.

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Why Small Homes Make Better Homes

Why Small Homes Make Better Homes | Work & Biz | Scoop.it
More people are realizing the benefits of smaller homes, including greater energy efficiency, a smaller eco-footprint, and less "stuff" to accumulate.
Rob McCarty's insight:

Being someone who lives in a very large home and craving to downsize, this article totally sums up what has been on my mind for 7+ years. It really does make alot of sense. I wonder what GR would look like with smaller homes?

 

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Cities and Global Warming Preparation | Sustainable Cities Collective

Cities and Global Warming Preparation | Sustainable Cities Collective | Work & Biz | Scoop.it
The Massachusetts Institute of Technology and ICLEI, the largest worldwide association of local governments, released a study last week showing how climate change has become a priority for cities across the globe, entitled the “Urban Climate Change Governance Survey."
Rob McCarty's insight:

Cities prepare for the future. Interesting read, everything you would think to read here. #climate #future #resilientcities

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Urban Farming Yields Fresh Foods, Land Reuse | Nat Geo Food

Urban Farming Yields Fresh Foods, Land Reuse | Nat Geo Food | Work & Biz | Scoop.it
Thanks to urban farms, surplus city land is blooming with food crops and big-city chickens are coming home to roost.
Rob McCarty's insight:

This story in Nat Geo is pretty sweet. Urban Farming could be a tremendous economic lift for inner cities. There are so many positive reasons to consider policies that support this kind of activity. 

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Mahindra plant and engineering ops comes to MI, electric bikes planned

Mahindra plant and engineering ops comes to MI, electric bikes planned | Work & Biz | Scoop.it
Mahindra opens up a second technical center in Troy, Michigan and inaugurates a factory in Ann Arbor, Michigan to build the GenZe electric scooter.
Rob McCarty's insight:

Very cool - GenZe Electric Scooters. Even cooler that the products will be engineer, manufactured, and even looks to be sold in the US.

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First wine, now beer: Proposal would allow microbrew samplings at Michigan farmers markets

First wine, now beer: Proposal would allow microbrew samplings at Michigan farmers markets | Work & Biz | Scoop.it
Reps. Andy Schor, D-Lansing, and Marcia Hovey-Wright, D-Muskegon, introduced the bill that is similar to one passed last year allowing wine samplings at farmers markets.
Rob McCarty's insight:

Having brewers participate could really open the market up for small scale operations if done correctly. It would be very interesting to see how this might effect the small scale (micro) side of brewing. 

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