Whether your company already has customers outside of the US, or you’re considering getting your feet wet in international markets, website translation is a logical first step in reaching out to those customers. In 2012 the first place your prospective customers are going to find a product or service is the internet. In the US people search in English (mostly). In Spain people search in Spanish, in China they search in Chinese (and they don’t use Google). When your prospective customer finds your website they will leave immediately if they can’t read the content. How do you reach out to your Chinese customers? – Website translation into Chinese.
If you have already decided website translation is important, following are 5 things to consider that can help make the project run a little smoother:
Via Charles Tiayon