Learn the key elements of a well-designed and user-friendly website navigation.
The navigation of your website is a key component that directly impacts you from a business and marketing perspective. After all, a navigation is often what stands between the user and the user’s goal. And as a marketer, you should want to make that distance as short as possible.
That's why you need to ensure your website navigation offers a positive experience from a usability perspective. In other words, designing your navigation in a way that makes sense to website users. Don’t make your visitors do a lot of work to reach their goal -- if the user's goal is to locate your pricing page, for instance, help them get to it fast.
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