Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter.
Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here's how to prepare for the increasing role of local.
Lukewarm may be overstating it.If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google’s new Keyword Planner, which as of yesterday officially replaces the Keyword Tool. Looking at tweets over the past 7 days, “Keyword Tool”...
What are some of the other options you are using now?
I'm posting the Blog Traffic Infographic for authors because EVERY author needs to have a blog today. Not blogging, is like shouting in a phone without hearing the conversation. A sure sign that you don't care about your readers.
Hate it or love it you are an online brand whether you like it or not. Sometimes those results on page one of a Google search will produce what other people are saying about you on their blogs or Facebook pages.
Research firm BIA/Kelsey reports that 97% of consumers use online media to shop locally. If you’re a multi-location business, this means it’s more important than ever to be visible to Web users in all your business locations.
Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the future of content marketing, social media, Google+, mobile SEO, guest blogging, and more.
Through all the debates about link-building and link-earning, one thing is clear: High-quality links are still an essential part of any SEO strategy. This post offers 12 of today's most effective and scalable tactics to build your link portfolio.
If you have some time and want some innovative ways to build those backlinks. Take the 10 minutes to read this.
Someone going through a difficult time, such as rebuilding after a major Google update, will go through a basic, universal grieving process – denial, anger, bargaining, depression, and acceptance. Then you'll be ready to start over with your SEO.