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Rescooped by David Picard Roussel from The MarTech Digest
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How Fast is Fast Enough? Page Load Time & Your Bottom Line - SEMrush

How Fast is Fast Enough? Page Load Time & Your Bottom Line - SEMrush | SEO | Scoop.it
The standards many have been using for page load time come from a study conducted by Geoff Kenyon where he compares website speed against the rest of the web:

  • if your site loads in 5 seconds, it is faster than approximately 25% of the web
  • if your site loads in 2.9 seconds, it is faster than approximately 50% of the web
  • if your site loads in 1.7 seconds, it is faster than approximately 75% of the web
  • if your site loads in 0.8 seconds, it is faster than approximately 94% of the web

Via marketingIO
David Picard Roussel's insight:

[ Site web V.A. ] "Servez vos clients avec la vitesse dont ils ont besoin!" C'est trop facile de seulement viser la vitesse maximale. Vous perdez le focus sur l'application de vos ressources aux bonnes places.

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marketingIO's curator insight, November 27, 7:35 PM

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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Google Pingouin 4.0 est sorti, voici les détails

Google Pingouin 4.0 est sorti, voici les détails | SEO | Scoop.it
Tout ce qu'il faut savoir sur l'algo Pingouin 4.0 sorti le 23/09/2016. Intégré dans l'algorithme Google et en temps réel, il surveille les backlinks artificiels.
David Picard Roussel's insight:

[ Aux intermédiaires SEO ] Penguin sera Live. 

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10 conseils pour optimiser son référencement naturel

10 conseils pour optimiser son référencement naturel | SEO | Scoop.it
Optimiser son référencement naturel est capital. Appliquez dès maintenant nos 10 conseils pour booster votre visibilité dans les moteurs de recherche.
David Picard Roussel's insight:

[ Aux novices du SEO ] Quelques étapes chronologiques à appliquer pour débuter l'application du SEO. Imprimez-le!

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Rescooped by David Picard Roussel from Freewares
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3 mauvaises pratiques de linking à éviter sur votre blog

3 mauvaises pratiques de linking à éviter sur votre blog | SEO | Scoop.it
Les échanges de liens vous semblent être une bonne idée pour faire connaître votre blog ? Découvrez 3 mauvaises pratiques qui peuvent vous pénaliser !

Via Freewares&Tutos
David Picard Roussel's insight:

[ Attentions aux offres de blogues ] 3 points lorsque vous écrivez, à ne pas "embarquer", car ces offres sont trompeuses. Articles gratuits, annuaires et plus!

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A 16-Step SEO Audit Process To Boost Your Google Rankings

A 16-Step SEO Audit Process To Boost Your Google Rankings | SEO | Scoop.it
Follow this 16-step SEO audit process to find common SEO issues on your site and boost your Google rankings.
David Picard Roussel's insight:

[ Aux débutants] Mise à part la formation que nous pouvons offrir, ces étapes si appliquées offrent une excellente base pour le seo de son site.

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Why It's a Bad Idea to Only Create Content for Your Specific Target Audience - Whiteboard Friday

Why It's a Bad Idea to Only Create Content for Your Specific Target Audience - Whiteboard Friday | SEO | Scoop.it
We need to think about a broader spectrum of content than "what our target audience wants." In today's Whiteboard Friday, Rand covers the nuance we should all have in mind when figuring out what content to create next.
David Picard Roussel's insight:

Diversifier vos contenus 


Être trop spécifique revient à travailler pour les algorithmes. Dans votre entreprise, vous devez être diversifié tout comme votre contenu et tout comme vos discussions. 


Puis votre SEO sera en santé ainsi que l'attrait pour vos leads en sera augmenté!


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Rescooped by David Picard Roussel from Content Creation, Curation, Management
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Guide - Local SEO explained the Star Wars way

Guide - Local SEO explained the Star Wars way | SEO | Scoop.it
Local SEO is a different from average SEO campaig, learn how your local business can get more online traffic. Ultimate Guide To Local SEO

Via Christino Martin, massimo facchinetti
David Picard Roussel's insight:

Local SEO wars... un bon rappel à la sauce Stars Wars

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Rescooped by David Picard Roussel from Marketing Strategy and Business
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5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website | SEO | Scoop.it

Excerpt from the article by Brian Dean and published on Search Engine Watch:
"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 

1. Write Super-Long Video Descriptions
The more YouTube knows about your video, the more confidently it can rank it for your target keyword.
But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords.
Make sure your video descriptions are at least 200 words.

 

2. Optimize Around "Video Keywords"
Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.

 

3. Get More Video Views From Online Communities
Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.

 

4. Encourage Subscribing and Liking
Subscribing and liking are two of the most important user experience signals that YouTube uses.
At the end of your video, give people a strong call to action that encourages them to subscribe.

 

5. Create Keyword-Rich Playlists
A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views.
Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."

 

Read full original article:
http://searchenginewatch.com/article/2340726/5-Advanced-YouTube-SEO-Tactics-to-Drive-More-Traffic-to-Your-Videos-Website

 

Infographic credit (posted in the article): TAG SEO http://www.tagseoblog.com/images2/youtube-video-seo-ranking-factors-infographic.jpg


Via Giuseppe Mauriello
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Sirius Digital Marketing's curator insight, April 30, 2014 12:08 PM

"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 
Mario Espinoza García's curator insight, April 30, 2014 5:13 PM

Interesting

WebMarketingStore's comment, May 31, 2014 5:16 AM
Really quite helpful. Like your tip about seeing if other videos ranks for my keyword.
Rescooped by David Picard Roussel from Time to Learn
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Material Design : Google offre des icônes sous licence libre

Material Design : Google offre des icônes sous licence libre | SEO | Scoop.it

Dans le cadre du développement de la prochaine version majeure d'Android, baptisée Lollipop, Google élabore un nouvel habillage graphique pour son système d'exploitation mobile.


Via Frédéric DEBAILLEUL
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Rescooped by David Picard Roussel from visualizing social media
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A Day in the Life of the Modern Smartphone User [Infographic]

A Day in the Life of the Modern Smartphone User [Infographic] | SEO | Scoop.it

Data and information from Citrix about mobile trends shows us we’re not the only ones growing increasingly attached to our mobile devices.

Whether it’s a personal, social or business setting, people are using their smartphones in more places and ways than ever before and the increasing speed of smartphones encourages us to rely on them more often. As the data here shows, we share more phone habits than we might have thought.


Via Lauren Moss
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Julia Sokolova's curator insight, March 31, 2014 4:54 AM

Social media is made up of 63% images and 32% videos 

 

50% of mobile ads are served to 50% of smartphone users 

 

1/2 of the top health apps are fitness apps, which require more data to track a user's status

 

1.5% of a user's mobile data usage comes from network-connected gaming 

 

57% of people blame the mobile operator when a video stalls 

Mónica Vázquez's curator insight, April 2, 2014 2:30 PM

Las apps para fitness en aumento mientras 35% dormimos junto a nuestros celulares

Daniel Vince's curator insight, April 14, 2014 1:52 PM

Interesting Info graphic about smartphone usage.

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The WordPress guide for small businesses

The WordPress guide for small businesses | SEO | Scoop.it
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.
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Google pénalise les webmasters qui trichent sur le marquage de ... - Journal du Net

Google pénalise les webmasters qui trichent sur le marquage de ... - Journal du Net | SEO | Scoop.it
Journal du Net
Google pénalise les webmasters qui trichent sur le marquage de ...
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Rescooped by David Picard Roussel from Référencement Web et le Web analytique (SEO, Mots-clés, Google, SMO, PPC, SEA, SEM)
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Le guide ultime pour analyser avec Google Analytics l’impact et les performances mobiles sur votre site | Blog Business / WebMarketing / ManagementBlog Business / WebMarketing / Management

Le guide ultime pour analyser avec Google Analytics l’impact et les performances mobiles sur votre site | Blog Business / WebMarketing / ManagementBlog Business / WebMarketing / Management | SEO | Scoop.it
  Vous le savez, le mobile devient un pilier incontournable de votre stratégie webmarketing. C'est un fait. Et pour ne pas vous tromper, vous devez e

Via raydouillard
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AMP et SEO : 8 points importants à savoir - David Carle

AMP et SEO : 8 points importants à savoir - David Carle | SEO | Scoop.it
Le web mobile est constamment en évolution, et Google expérimente continuellement de nouvelles méthodes pour accélérer la vitesse de chargement des contenus, quel que soit…
David Picard Roussel's insight:

[ À tous ] Amp ou pas AMP ? Article qui résume bien où nous en sommes et quel devrait être votre réflexion.

On parle de priorités, de vitesse et de choix. 

 

Comme quoi il n'y a pas rien de parfait

 

Merci à David Carle pour la vulgarisation

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Rescooped by David Picard Roussel from Social Media, SEO, Mobile, Digital Marketing
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Google is Splitting its Search Index, Prioritizing Mobile over Desktop 

Google is Splitting its Search Index, Prioritizing Mobile over Desktop  | SEO | Scoop.it

Google is splitting its index of search results into separate versions for mobile and desktop, a change which will happen in the coming months.


Via Kamal Bennani
David Picard Roussel's insight:

[À tous ] Google a séparé son index pour en créer un pour le mobile. Celui du "Desktop" sera deuxième en priorité. Mot : Pensez mobile!

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David Picard Roussel's curator insight, October 17, 5:50 AM

[À tous ] Google a séparé son index pour en créer un pour le mobile. Celui du "Desktop" sera deuxième en priorité. Mot : Pensez mobile!

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Workplace by Facebook

Workplace by Facebook | SEO | Scoop.it
Workplace by Facebook | Collaborate and get more done.
David Picard Roussel's insight:

[ À celui qui a Facebook ] Nouveau produit qui va compétitionner Slack. Du moins, ils ont dans la mire l'acquisition de ce trafic. À suivre de près et si je comprends bien c'est pour un 3$ par mois seulement.

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Rescooped by David Picard Roussel from Content Creation, Curation, Management
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How to Build Backlinks Using Your Competitor's Broken Pages

How to Build Backlinks Using Your Competitor's Broken Pages | SEO | Scoop.it
With a little analysis and some thoughtful outreach, your brand could grab the opportunities your competition is neglecting.
Via Pedro Da Silva, massimo facchinetti
David Picard Roussel's insight:

[ Aux intermédiaires en SEO ]

 

En lisant l'article, j'ai trouvé de la source MOZ que l'application des liens brisés de vos compétiteurs peut-être une belle technique pour maximiser vos performances de contenus. 

 


Par contre, bien évaluer le temps requis fait une stratégie primaire pour vos leads et clients. Si vous n'avez pas de contenu de base et que ce contenu est trop poussé pour vos clients, éviter cette stratégie à priori et remettez là à plus tard!


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How Google Ruined Content Marketing

How Google Ruined Content Marketing | SEO | Scoop.it
Fresh off the heels of this year’s Content Marketing World, many of us are feeling rejuvenated and excited for our industry. There were countless takeaways to be had, but the biggest wasn’t from…
David Picard Roussel's insight:

Votre avis à vous ? Je crois que ça dépend du marché et du domaine?

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Rescooped by David Picard Roussel from SEO and Social Media Marketing
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Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Why Smart Social-Media Marketing Is Brilliant SEO Strategy | SEO | Scoop.it

'Content marketing, search engine optimization (SEO) and social media marketing can all be planned and executed separately. You could hypothetically pursue each one as an individual endeavor. 


However, it’s far more effective if you use these strategies in conjunction with one another, complementing and enhancing your efforts. 


Content amplifies your SEO campaign by attracting more links and optimizing for certain key phrases and social media feeds into your content campaign by amplifying its reach'.


But how exactly does Social Media play into SEO? Can your Social Media campaign improve your organic search rankings?


Read More: https://www.entrepreneur.com/article/280292


Via Antonino Militello
David Picard Roussel's insight:

La base du SEO social et du inbound mais toujours aussi d'actualité comme plan! #inbound #seo

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Alex's curator insight, August 16, 6:57 PM
Social media is taking over!
Rescooped by David Picard Roussel from Content Creation, Curation, Management
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Most Common SEO Mistakes E-commerce Sellers Make | SEJ

Most Common SEO Mistakes E-commerce Sellers Make | SEJ | SEO | Scoop.it
Is your e-commerce site giving you problems? Here are 10 common SEO mistakes why SEO doesn't always work for well for your e-commerce business.

Via massimo facchinetti
David Picard Roussel's insight:

Stratégie | Si j'avais à choisir l'ordre. Mettez la dernière en premier. Elle aussi un grand impact sur l'abandon des paniers.

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More than Keywords: 7 Concepts of Advanced On-Page SEO

More than Keywords: 7 Concepts of Advanced On-Page SEO | SEO | Scoop.it
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.
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Rescooped by David Picard Roussel from WordPress pour utilisateurs (par Diane Bourque)
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A Complete Guide to the WordPress Visual Post Editor

A Complete Guide to the WordPress Visual Post Editor | SEO | Scoop.it
Learn how to use the visual post editor in WordPress to make your post creation more like a traditional word processing experience.

Via Diane Bourque
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Diane Bourque's curator insight, November 19, 2013 1:01 PM

Je vais bientôt rédiger un article sur l'Éditeur Visuel de WordPress.

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Cloning Your Website with WP Clone

This video walks you through the process of cloning your website using the free WP Clone plugin for WordPress. Download ClickBump theme at http://faster-than...
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Rescooped by David Picard Roussel from visualizing social media
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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | SEO | Scoop.it

Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.


Via Lauren Moss
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Mr Tozzo's curator insight, March 4, 2014 8:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 2014 6:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 2014 5:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

Rescooped by David Picard Roussel from Time to Learn
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Formation vidéo complète sur WordPress (Tutoriels Gratuits)

Formation vidéo complète sur WordPress (Tutoriels Gratuits) | SEO | Scoop.it

Bienvenue sur cette nouvelle formation vidéo complète entièrement consacrée à l'utilisation de WordPress. Dans Ces tutoriels vidéo gratuits consacrés aux blogueurs débutants...


Via Frédéric DEBAILLEUL
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Patrick LENORMAND – Ressources Presse/Ressources Formation's curator insight, May 1, 2015 10:22 AM

Des vidéos simples et pédagogiques pour bien commencer sur WP.

Valentine Mdt's curator insight, February 18, 10:26 AM

Et pour ceux qui ont un peu plus de difficultés, tutoriel très simple en vidéo.

Marie-Lou Almeida's curator insight, February 18, 2:30 PM

Un tutoriel pour vous aider dans la création de votre site web ou de votre blog sur WordPress et gratuit en plus ! N'hésitez plus si vous rencontrés des difficultés, c'est ici !